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App Screenshot Index · Compare

Lifestyle against Business.

What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.

Lifestyle

100 apps · 556 screenshots · read on 2026-10-09

Leads with
a problem1%
a feature51%
an outcome6%
who it is for0%
trust2%
Headline length
5 words, median
Under five 44%Over eight 8%
The phone
Whole phone shown58%
Phone cut off at the foot18%
No phone, bare screen10%
No app screen at all5%
Colour
Dark 18%Light 59%
Where things sit
Shows proof 8%

Business

100 apps · 554 screenshots · read on 2026-10-09

Leads with
a problem1%
a feature53%
an outcome9%
who it is for1%
trust2%
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Whole phone shown51%
Phone cut off at the foot21%
No phone, bare screen12%
No app screen at all4%
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%

Where they part ways.

7 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.

TacticLifestyleBusinessGap
A photographLayout59%39%20 pts
Headline in Title CaseWords18%5%13 pts
DarkLook18%6%12 pts
LightLook59%71%12 pts
Photo backgroundLook17%6%11 pts
A person in the pictureLayout36%26%10 pts
First screenshot has a headlineThe set95%85%10 pts
Compare App Store screenshots between two categories · Pagefully