Custom product pages, explained plainly.
What App Store custom product pages are, how many to make, how they work in search and in Apple Ads, what Apple requires, and the tools. Every Apple fact links to Apple. Each guide says when it was last checked.
Custom product pages: the complete guide
What custom product pages are, how to create one in App Store Connect, how many you can have, who sees them, and how they work in search and Apple Ads.
Read the guideBest custom product page tools (2026)
The four ways to make custom product pages, by hand, with Pagefully, with a screenshot tool, or with the App Store Connect API, compared fairly.
ReadHow many custom product pages does your app need?
Apple allows 70 per app. The right number is the number of keyword groups and use cases your app serves: one page for each, in the order of the traffic behind them.
ReadCustom product pages vs. product page optimization
Custom product pages show a tailored page per audience. Product page optimization tests up to three versions of your default page. When to use each.
ReadCustom product pages in App Store search
Since July 2025 a custom product page can be shown in App Store search for keywords you assign to it. How that works, step by step, and its limits.
ReadCustom product pages for Apple Ads
How to use a custom product page as the landing page of an Apple Ads ad group, so the ad and the page make the same promise.
ReadCustom product page requirements and screenshot sizes
The reference sheet: screenshot sizes for every iPhone and iPad, how many screenshots and previews, promotional text length, keywords, and what Apple reviews.
ReadHow to automate custom product pages with the App Store Connect API
The App Store Connect API endpoints for custom product pages, the order to call them in, what cannot be changed after creation, and when a tool is simpler.
ReadCustom product page statistics (2026)
Every published figure on custom product pages, adoption, conversion, Apple Ads and search, in one sourced table with what each number does and does not show.
ReadHow to measure a custom product page in App Analytics
Where a page’s views, downloads and conversion appear in App Store Connect, the five-download threshold, and how to compare a page with your default page fairly.
ReadHow to write screenshot headlines for a custom product page
The headline on each screenshot does the work. How to write one per audience, with before and after examples, length limits, and the mistakes Apple and readers notice.
ReadDeep links on custom product pages
Since iOS 18 a custom product page can carry a deep link, so the install opens on the screen the page promised. What it requires, how to set it up, and how Apple Ads uses it.
ReadHow to track App Store installs by channel without an SDK
One custom product page per channel gives each its own link, and App Store Connect reports views and downloads per page. No SDK, no attribution tool, and each audience lands on a matching page.
ReadHow to localize custom product pages
A custom product page has a localization per language, each with its own screenshots, promotional text and keywords. Which you must provide, what falls back, and how to keep them current.
ReadWhy custom product pages get rejected, and how to fix them
The guidelines Apple applies to a page’s screenshots, previews and promotional text, the usual reasons for a rejection, and how to fix and resubmit a page on its own.
ReadApp Store product page glossary
One-paragraph definitions of the terms around an App Store product page, from app preview to treatment, each linked to Apple’s documentation.
ReadSee your first page.
Look up your app. In about a minute you see three pages planned for it and one designed on your own screenshots, before you sign up.