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App Screenshot Index · Compare

Medical against Business.

What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.

Medical

100 apps · 548 screenshots · read on 2026-10-09

Leads with
a problem0%
a feature58%
an outcome3%
who it is for0%
trust1%
Headline length
5 words, median
Under five 35%Over eight 9%
The phone
Whole phone shown58%
Phone cut off at the foot16%
No phone, bare screen12%
No app screen at all5%
Colour
Dark 9%Light 73%
Where things sit
Shows proof 5%

Business

100 apps · 554 screenshots · read on 2026-10-09

Leads with
a problem1%
a feature53%
an outcome9%
who it is for1%
trust2%
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Whole phone shown51%
Phone cut off at the foot21%
No phone, bare screen12%
No app screen at all4%
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%

Where they part ways.

7 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.

TacticMedicalBusinessGap
States a benefitMeaning38%55%17 pts
Gradient backgroundLook33%44%11 pts
Headline in Title CaseWords16%5%11 pts
Solid backgroundLook48%37%11 pts
BlueLook25%35%10 pts
Illustration or mascotLayout39%29%10 pts
TealLook18%8%10 pts
Compare App Store screenshots between two categories · Pagefully