App Screenshot Index · Compare
Music against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Music
100 apps · 550 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 51%Over eight 3%
The phone
Colour
Dark 57%Light 24%
Where things sit
Shows proof 7%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
12 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Music | Business | Gap |
|---|---|---|---|
| DarkLook | 57% | 6% | 51 pts |
| LightLook | 24% | 71% | 47 pts |
| States a benefitMeaning | 31% | 55% | 24 pts |
| Headline in capitalsWords | 24% | 7% | 17 pts |
| Social proof on the first shotThe set | 35% | 19% | 16 pts |
| BlueLook | 20% | 35% | 15 pts |
| Headline in Title CaseWords | 20% | 5% | 15 pts |
| Headline under five wordsWords | 51% | 36% | 15 pts |
| Gradient backgroundLook | 57% | 44% | 13 pts |
| High contrast wordsLook | 28% | 15% | 13 pts |
| A photographLayout | 49% | 39% | 10 pts |
| Solid backgroundLook | 27% | 37% | 10 pts |