App Screenshot Index · Compare
Education against Business.
What the top apps in each put on their screenshots, counted the same way. Numbers ten points or more apart are marked.
Education
100 apps · 555 screenshots · read on 2026-10-09
Leads with
Headline length
4 words, median
Under five 48%Over eight 5%
The phone
Colour
Dark 13%Light 66%
Where things sit
Shows proof 10%
Business
100 apps · 554 screenshots · read on 2026-10-09
Leads with
Headline length
5 words, median
Under five 36%Over eight 10%
The phone
Colour
Dark 6%Light 71%
Where things sit
Shows proof 5%
Where they part ways.
8 tactics whose share of screenshots is ten points or more apart, the largest gap first. Each number opens the tactic in that category.
| Tactic | Education | Business | Gap |
|---|---|---|---|
| Illustration or mascotLayout | 56% | 29% | 27 pts |
| Social proof on the first shotThe set | 46% | 19% | 27 pts |
| Headline in Title CaseWords | 21% | 5% | 16 pts |
| States a benefitMeaning | 39% | 55% | 16 pts |
| Rounded headline typeLook | 17% | 2% | 15 pts |
| Headline under five wordsWords | 48% | 36% | 12 pts |
| Black, white or greyLook | 16% | 27% | 11 pts |
| Says “you” or “your”Words | 25% | 36% | 11 pts |