Business app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
73% 73 of 100
Screenshots that do it
36% 198 of 554
The top ten
8 of 10 against 65 of the other 90
198 of the 554 Business screenshots read (36%) do this, across 73 of the top 100 apps (73%). 8 of the top ten do it (80%), against 65 of the other 90 (72%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 12th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 198 Business app screenshots that say “you”, one from each app, the highest on the chart first.
“Bring your community together in one place”
“Discover jobs that work for you”
“zoom Workplace”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Protect your accounts with two-factor authentication”
“See your hard work pay off”
“Earn for every delivery and keep all your tips”
“Upload your documents”
“Track where and when your package is coming”
“Track, ship, and manage your packages from anywhere.”
“Promote offers and updates right in your status”
Real headline examples, word for word.
The words on 40 of the 198 that carry any, as each app wrote them.
“Bring your community together in one place”
Microsoft Teams · #1 · screenshot 4“Discover jobs that work for you”
Indeed Job Search · #2 · screenshot 2“zoom Workplace”
Your AI-Powered Collaboration PlatformZoom Workplace · #3 · screenshot 1“The network that works for you”
LinkedIn: Community & Network · #4 · screenshot 1“DELIVER WITH DOORDASH”
YOUR DOOR TO MOREDoorDash - Dasher · #6 · screenshot 1“Protect your accounts with two-factor authentication”
Okta Verify · #7 · screenshot 2“See your hard work pay off”
UKG Pro · #8 · screenshot 2“Earn for every delivery and keep all your tips”
Spark Driver · #10 · screenshot 1“Upload your documents”
Uber - Driver: Drive & Deliver · #11 · screenshot 3“Track where and when your package is coming”
UPS · #13 · screenshot 3“Track, ship, and manage your packages from anywhere.”
FedEx Mobile · #14 · screenshot 1“Promote offers and updates right in your status”
WhatsApp Business · #15 · screenshot 2“One digital space to work on your docs.”
Acrobat Reader: PDF Editor · #17 · screenshot 2“Start your morning with a preview of your day's USPS mail & packages”
Informed Delivery® Mobile · #18 · screenshot 1“Verify it's you with login details”
Duo Mobile · #19 · screenshot 2“Slack is where work happens”
All your people, apps and messages in one placeSlack · #20 · screenshot 1“Get important notifications”
Your check is ready! Your check is available for view...Paylocity · #24 · screenshot 4“Say why you're interested. Move to the top of the list.”
“I have 3 years of experience and live close by!”ZipRecruiter Job Search · #25 · screenshot 3“Messaging connects you before, during and after meetings”
Webex · #26 · screenshot 4“Work whenever it works for you”
Instacart Shopper: Earn money · #28 · screenshot 4“Manage your Facebook, Instagram and WhatsApp marketing from one place”
Meta Business Suite · #29 · screenshot 1“Your store is one prompt away”
Shopify: Sell. Run a business. · #31 · screenshot 1“Check your work schedule”
Amazon A to Z · #32 · screenshot 3“All your HR and payroll info in one app”
Paycom · #33 · screenshot 1“Work when you want”
Instawork: Work when you want · #34 · screenshot 1“Clear your desk.”
Adobe Scan: PDF & Doc Scanner · #35 · screenshot 1“Set up Alpine Ski House access”
Set up your device to access your email, devices, Wi-Fi, and apps for work.Intune Company Portal · #37 · screenshot 1“Your workplace, simplified”
Paychex Flex · #38 · screenshot 1“Multi-language support”
Care for members in the language you know bestHHAeXchange+ · #39 · screenshot 3“Decide when, where, and what items you want to deliver.”
Roadie Driver · #41 · screenshot 1“Choose where you drive”
Lyft Driver · #42 · screenshot 4“All your messages in one place”
Seller, a Facebook app · #43 · screenshot 3“Your team can clock in and out from anywhere”
QuickBooks Workforce · #44 · screenshot 2“Get paid to shop.”
Reach your goals, pay off debt, and help your community.Drive and Shop with Shipt · #46 · screenshot 1“Invoice your customers in seconds”
Invoice Maker - Invoice Fly · #47 · screenshot 1“Access Your Thrift Savings Plan On The Go”
Thrift Savings Plan · #48 · screenshot 1“Pick your route”
Veho Driver · #51 · screenshot 2“Run your business on the go”
Stripe Dashboard · #52 · screenshot 1“Advertising moves fast. Ads Manager helps you keep up.”
Meta Ads Manager · #53 · screenshot 1“Discover your next great job”
Over 2 million verified jobsBandana Job Search · #54 · screenshot 1
Top ten Business apps that do it.
- #1Microsoft Teams1 of its 6 screenshots
- #2Indeed Job Search4 of its 6 screenshots
- #3Zoom Workplace2 of its 6 screenshots
- #4LinkedIn: Community & Network3 of its 6 screenshots
- #6DoorDash - Dasher3 of its 4 screenshots
- #7Okta Verify3 of its 5 screenshots
- #8UKG Pro5 of its 6 screenshots
- #10Spark Driver3 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit71% of these screenshots, against 55% of all Business screenshots
- Plain tone93% of these screenshots, against 80% of all Business screenshots
- Tells you to do something64% of these screenshots, against 51% of all Business screenshots
- Has a headline100% of these screenshots, against 87% of all Business screenshots
- Headline too small to read26% of these screenshots, against 16% of all Business screenshots
- Words at the top90% of these screenshots, against 81% of all Business screenshots
More in words
- Has a headline90%
- Tells you to do something82%
- Headline under five words64%
- Has a subline46%
- Headline over eight words29%
- Headline on one line25%
- No words at all21%
- Uses a number20%
- Names the app17%
- Headline in Title Case16%
- Says “I” or “my”12%
- Headline in capitals10%
- Has a kicker9%
- Uses a percentage3%
- Exclaims2%
- Names another app2%
- Uses an emoji2%
Questions, answered from the chart.
How many top Business apps have App Store screenshots that say “you”?
73 of the top 100 Business apps (73%) have at least one, and 198 of their 554 screenshots (36%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots that say “you”?
In the top ten: Microsoft Teams (#1), Indeed Job Search (#2), Zoom Workplace (#3), LinkedIn: Community & Network (#4), DoorDash - Dasher (#6), Okta Verify (#7), UKG Pro (#8) and Spark Driver (#10). Further down the chart: Uber - Driver: Drive & Deliver (#11), UPS (#13), FedEx Mobile (#14), WhatsApp Business (#15) and Acrobat Reader: PDF Editor (#17), and 60 more.
Should my Business app have App Store screenshots that say “you”?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Business apps do it (80%), against 65 of the other 90 (72%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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