Health & Fitness app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
83% 83 of 100
Screenshots that do it
40% 232 of 574
The top ten
8 of 10 against 75 of the other 90
232 of the 574 Health & Fitness screenshots read (40%) do this, across 83 of the top 100 apps (83%). 8 of the top ten do it (80%), against 75 of the other 90 (83%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 5th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 232 Health & Fitness app screenshots that say “you”, one from each app, the highest on the chart first.
“Track your workouts”
“Log your activities . . .”
“Predict your next period”
“Walk against your friends”
“Just snap a picture of your food”
“Your Personal Health Companion”
“Know What You're Eating”
“Discover trails that inspire you”
“FIND THE PERFECT PLAN FOR YOU”
“Everything you need to crush it.”
“The app that converts your steps into rewards”
“Build habits with friends by your side”
Real headline examples, word for word.
The words on 40 of the 232 that carry any, as each app wrote them.
“Track your workouts”
Strava: Run, Bike, Walk · #1 · screenshot 3“Log your activities . . .”
Planet Fitness · #2 · screenshot 2“Predict your next period”
Flo Cycle & Period Tracker · #3 · screenshot 1“Walk against your friends”
Stompers: Walking Step Counter · #6 · screenshot 1“Just snap a picture of your food”
Cal AI - Calorie Tracker · #7 · screenshot 2“Your Personal Health Companion”
Oura · #8 · screenshot 1“Know What You're Eating”
MyFitnessPal: Calorie Counter · #9 · screenshot 2“Discover trails that inspire you”
AllTrails: Hike, Bike & Run · #10 · screenshot 2“FIND THE PERFECT PLAN FOR YOU”
LADDER Strength Training Plans · #11 · screenshot 4“Everything you need to crush it.”
New EōS Fitness · #12 · screenshot 1“The app that converts your steps into rewards”
WeWard - Walking Rewards App · #13 · screenshot 1“Build habits with friends by your side”
Finch: Self-Care Pet · #14 · screenshot 2“Accurate data you can trust.”
Nutrient information from verified, lab-analyzed data.Cronometer: Calorie Counter · #15 · screenshot 4“Are you younger than your actual age?”
AI measures your Bio Age and aging paceAHEALTH: Get Healthy Get Paid · #16 · screenshot 2“Access your ID card”
Aetna Health · #17 · screenshot 2“CREATE YOUR OWN WORKOUT”
Crunch Fitness · #18 · screenshot 3“Find top studios, salons and spas near you”
ClassPass: Fitness, Spa, Salon · #19 · screenshot 2“Crush your goals & streaks”
StepUp Pedometer Step Counter · #20 · screenshot 2“Solve tasks to stop your alarm”
Wayk: Alarm Clock to Wake Up · #21 · screenshot 2“Everything you need to beat yesterday”
Garmin Connect™ · #22 · screenshot 1“Manage”
Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1“Track the sleep you owe your body”
RISE: Sleep Tracker · #24 · screenshot 2“Regulate your circadian rhythm with Restore”
Hatch Sleep · #26 · screenshot 2“Your personal health dashboard with actionable guidance”
Hume Health · #27 · screenshot 1“Reach your Goals”
Earn AwardsStepsApp Pedometer · #28 · screenshot 4“Find doctors and locations from wherever you are.”
Kaiser Permanente · #29 · screenshot 4- 02
“Set your meal goal”
Adjust calories and macros to find your best fit!MenuFit - Healthy Eating Out · #30 · screenshot 4 “ANALYZE YOUR WORKOUTS”
Hevy - Workout Tracker Gym Log · #31 · screenshot 3“Your good assistant For health”
Pocket Blood Pressure&BP log · #32 · screenshot 1“Smart workouts built just for you”
Fitbod: Gym & Fitness Planner · #33 · screenshot 1“Tap “GO” to start the home program your provider created for you.”
Medbridge GO for Patients · #34 · screenshot 1“See your top stats, at a glance”
Google Health (Fitbit) · #35 · screenshot 1“Change your thoughts, change your life”
“Every day you have one job: to be better than yesterday.”Motivation - Daily quotes · #37 · screenshot 2“Your go-to app for all things fitness & wellness”
Mindbody: Fitness & Wellness · #38 · screenshot 1“Your Hormonal Health Universe Awaits”
Stardust Period Tracker · #39 · screenshot 1“See your blood pressure trends at a glance”
Quick BloodPressure · #43 · screenshot 2“Track your steps & HIT YOUR GOAL”
Sweatcoin Walking Step Counter · #44 · screenshot 2“Fall asleep to Sleep Stories™ with your favorite voices”
Calm · #45 · screenshot 3“Explore Your Health & Wellness”
Easily view your current health data.InBody · #47 · screenshot 1“Monitor Your Heart Rate”
Powered by PPG TechnologyHeartica: Heart Rate Monitor · #48 · screenshot 1
Top ten Health & Fitness apps that do it.
- #1Strava: Run, Bike, Walk2 of its 6 screenshots
- #2Planet Fitness3 of its 6 screenshots
- #3Flo Cycle & Period Tracker4 of its 6 screenshots
- #6Stompers: Walking Step Counter3 of its 6 screenshots
- #7Cal AI - Calorie Tracker2 of its 4 screenshots
- #8Oura3 of its 6 screenshots
- #9MyFitnessPal: Calorie Counter2 of its 6 screenshots
- #10AllTrails: Hike, Bike & Run1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something72% of these screenshots, against 60% of all Health & Fitness screenshots
- States a benefit51% of these screenshots, against 42% of all Health & Fitness screenshots
- Subline explains the headline19% of these screenshots, against 12% of all Health & Fitness screenshots
- Has a subline25% of these screenshots, against 18% of all Health & Fitness screenshots
- Dark29% of these screenshots, against 23% of all Health & Fitness screenshots
- Words aligned left16% of these screenshots, against 11% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- Has a kicker16%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots that say “you”?
83 of the top 100 Health & Fitness apps (83%) have at least one, and 232 of their 574 screenshots (40%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that say “you”?
In the top ten: Strava: Run, Bike, Walk (#1), Planet Fitness (#2), Flo Cycle & Period Tracker (#3), Stompers: Walking Step Counter (#6), Cal AI - Calorie Tracker (#7), Oura (#8), MyFitnessPal: Calorie Counter (#9) and AllTrails: Hike, Bike & Run (#10). Further down the chart: LADDER Strength Training Plans (#11), New EōS Fitness (#12), WeWard - Walking Rewards App (#13), Finch: Self-Care Pet (#14) and Cronometer: Calorie Counter (#15), and 70 more.
Should my Health & Fitness app have App Store screenshots that say “you”?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Health & Fitness apps do it (80%), against 75 of the other 90 (83%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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