Health & Fitness app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
39% 39 of 100
Screenshots that do it
18% 105 of 574
The top ten
3 of 10 against 36 of the other 90
105 of the 574 Health & Fitness screenshots read (18%) do this, across 39 of the top 100 apps (39%). 3 of the top ten do it (30%), against 36 of the other 90 (40%): the top ten do it less than the rest. Of the 23 categories read so far, Health & Fitness is 19th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 105 Health & Fitness app screenshots with a subheadline, one from each app, the highest on the chart first.
“Apple Watch App of the Year”
“Workout Routines and Videos ...”
“EXPLORE”
“Science- backed nutrition tracker.”
“Build healthy habits,”
“VIEW ACCOUNT INFORMATION”
“Wayk”
“Manage”
“Become a morning person”
“Automatic Step Counter”
“Eat Out, Lose Weight.”
“High fives!”
Real headline examples, word for word.
The words on 40 of the 105 that carry any, as each app wrote them.
“Apple Watch App of the Year”
WinnerStrava: Run, Bike, Walk · #1 · screenshot 1“Workout Routines and Videos ...”
... for at the club and at home.Planet Fitness · #2 · screenshot 4“EXPLORE”
top-rated productsYuka - Food & Cosmetic Scanner · #5 · screenshot 4“Science- backed nutrition tracker.”
Loved by 15+ million people.Cronometer: Calorie Counter · #15 · screenshot 1“Build healthy habits,”
get younger, earn pointsAHEALTH: Get Healthy Get Paid · #16 · screenshot 1“VIEW ACCOUNT INFORMATION”
CHECK-INS, CLASS BOOKINGS & BILLING HISTORYCrunch Fitness · #18 · screenshot 4“Wayk”
#1 Alarm AppWayk: Alarm Clock to Wake Up · #21 · screenshot 1“Manage”
Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1- BETTER SLEEP, BETTER LIFE
“Become a morning person”
TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1 “Automatic Step Counter”
Now with WorkoutsStepsApp Pedometer · #28 · screenshot 1“Eat Out, Lose Weight.”
MenuFit helps over 2 Million people eat smarter.MenuFit - Healthy Eating Out · #30 · screenshot 2“High fives!”
Way to get after those exercises.Medbridge GO for Patients · #34 · screenshot 4"I finally feel motivated to be consistent in my journey."
- Gabriele“I finally feel motivated to be consistent in my journey.”Nourish: Eating Well Made Easy · #40 · screenshot 2“The Complete Weight Loss Solution”
Loved by 32M+ peopleCalorie Counter - MyNetDiary · #41 · screenshot 1- Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 “The #1 App for Sleep & Meditation”
Sleep more. Stress less. Live better.Calm · #45 · screenshot 1“Explore Your Health & Wellness”
Easily view your current health data.InBody · #47 · screenshot 1“Monitor Your Heart Rate”
Powered by PPG TechnologyHeartica: Heart Rate Monitor · #48 · screenshot 1“Simple and quick workout tracking”
Used by over 5 million liftersLyfta: Gym Workout Tracker Log · #54 · screenshot 1“The #1 Weight Loss Tracker”
EASILY TRACK YOUR CALORIES & NUTRITIONLose It! – Calorie Counter · #55 · screenshot 1“Share, Motivate, and Connect”
with the CommunityRENPHO Health · #56 · screenshot 6“and follow along.”
Receive guided instructional videos of the exercises prescribed by your therapistLimber Health Home Exercise · #57 · screenshot 3“Track Your Sleep Trends”
View key sleep data and nightly changesSleepSense: Sleep Tracker · #58 · screenshot 3“Learn how daily habits impact your long-term health”
*Some availability restrictions apply.WHOOP · #60 · screenshot 5“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
More than 150k five-star ratings on the App StoreTolan: Your Friendly Guide · #61 · screenshot 2“Health Visualized”
Date & TableHealthPro: Blood Sugar · #62 · screenshot 4“Training Plans”
Get your personalized training plan with a variety of exciting workoutsRunna: Running Plans & Coach · #64 · screenshot 1“Sync Seamlessly with your Partner”
Connect, Support,LoveLively - Period Tracker, Cycle · #68 · screenshot 5“Find a new gym or studio every day”
or visit your favorite one again (and again)!Wellhub (Gympass) · #69 · screenshot 2“Own your health”
Membership includes 160+ lab tests per year, split across two sets of tests, to help you stay proactive about your health.Function Health · #83 · screenshot 1“AI Calorie Counter”
Food Tracking make easyCalo: AI Food Calorie Counter · #85 · screenshot 1“Find the in-network care that you need”
Use these tools to find providers, estimate costs, and get care.BCBSTX · #89 · screenshot 3“Real Money on Your Goal”
So you actually hit itSteppa - Step Challenges · #90 · screenshot 2“Engage”
Start healthy habits and have fun doing itPersonify Health · #91 · screenshot 2“The Best Meditation App”
New York Times Wirecutter, 2025“New York Times Wirecutter, 2025”Insight Timer: Meditate, Sleep · #93 · screenshot 1“Today”
Quick View The DateDa Fit · #94 · screenshot 1“Personalized”
For Men & WomenHome Workout - No Equipments · #95 · screenshot 2- Set The Standard
“STOP GUESSING YOUR NEXT WORKOUT”
Programs built by the 6x Mr. Olympia Chris BumsteadSTNDRD Workout & Fitness Plans · #96 · screenshot 1 “نظام صيام لحرق الدهون”
نظام صيام يساعدك تخسر الدهون بثبات“أفضل تطبيق صيام جربته” “سهل الاستخدام ونتائجه حقيقة”صيامي: صيام ذكي ومتقطع · #100 · screenshot 5“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6
Top ten Health & Fitness apps that do it.
- #1Strava: Run, Bike, Walk1 of its 6 screenshots
- #2Planet Fitness2 of its 6 screenshots
- #5Yuka - Food & Cosmetic Scanner2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline67% of these screenshots, against 12% of all Health & Fitness screenshots
- Headline readable at thumbnail size55% of these screenshots, against 27% of all Health & Fitness screenshots
- Headline under five words79% of these screenshots, against 55% of all Health & Fitness screenshots
- Subline adds a second benefit22% of these screenshots, against 4% of all Health & Fitness screenshots
- Says “you” or “your”55% of these screenshots, against 40% of all Health & Fitness screenshots
- Gradient background71% of these screenshots, against 57% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- Has a kicker16%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with a subheadline?
39 of the top 100 Health & Fitness apps (39%) have at least one, and 105 of their 574 screenshots (18%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with a subheadline?
In the top ten: Strava: Run, Bike, Walk (#1), Planet Fitness (#2) and Yuka - Food & Cosmetic Scanner (#5). Further down the chart: Cronometer: Calorie Counter (#15), AHEALTH: Get Healthy Get Paid (#16), Crunch Fitness (#18), Wayk: Alarm Clock to Wake Up (#21) and myCigna (#23), and 31 more.
Should my Health & Fitness app have App Store screenshots with a subheadline?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Health & Fitness apps do it (30%), against 36 of the other 90 (40%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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