Health & Fitness app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
23 of the 574 Health & Fitness screenshots read (4%) do this, across 16 of the top 100 apps (16%). 0 of the top ten do it (0%), against 16 of the other 90 (18%): the top ten do it less than the rest. Of the 23 categories read so far, Health & Fitness is 11th for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 23 Health & Fitness app screenshots with a second benefit, one from each app, the highest on the chart first.

“Science- backed nutrition tracker.”

“Build healthy habits,”

“Wayk”

“Become a morning person”

“Automatic Step Counter”

“Eat Out, Lose Weight.”

“The Complete Weight Loss Solution”

“The #1 App for Sleep & Meditation”

“Simple and quick workout tracking”

“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”

“Sync Seamlessly with your Partner”

“Find a new gym or studio every day”
Real headline examples, word for word.
The words on all 23 that carry any, as each app wrote them.
“Science- backed nutrition tracker.”
Loved by 15+ million people.Cronometer: Calorie Counter · #15 · screenshot 1“Build healthy habits,”
get younger, earn pointsAHEALTH: Get Healthy Get Paid · #16 · screenshot 1“Wayk”
#1 Alarm AppWayk: Alarm Clock to Wake Up · #21 · screenshot 1- BETTER SLEEP, BETTER LIFE
“Become a morning person”
TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1 “Automatic Step Counter”
Now with WorkoutsStepsApp Pedometer · #28 · screenshot 1“Eat Out, Lose Weight.”
MenuFit helps over 2 Million people eat smarter.MenuFit - Healthy Eating Out · #30 · screenshot 2“The Complete Weight Loss Solution”
Loved by 32M+ peopleCalorie Counter - MyNetDiary · #41 · screenshot 1“The #1 App for Sleep & Meditation”
Sleep more. Stress less. Live better.Calm · #45 · screenshot 1“Simple and quick workout tracking”
Used by over 5 million liftersLyfta: Gym Workout Tracker Log · #54 · screenshot 1“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
More than 150k five-star ratings on the App StoreTolan: Your Friendly Guide · #61 · screenshot 2“Sync Seamlessly with your Partner”
Connect, Support,LoveLively - Period Tracker, Cycle · #68 · screenshot 5“Find a new gym or studio every day”
or visit your favorite one again (and again)!Wellhub (Gympass) · #69 · screenshot 2“Healthy Recipes You'll Love”
Rich, Delicious & EasyCalo: AI Food Calorie Counter · #85 · screenshot 4“Because health is personal™”
Better health starts todayPersonify Health · #91 · screenshot 5“Breathwork”
practices to heal and energizeInsight Timer: Meditate, Sleep · #93 · screenshot 5“Personalized”
For Men & WomenHome Workout - No Equipments · #95 · screenshot 2“Know exactly what youre eating.”
Reach your goals faster with an in-depth food diary.Cronometer: Calorie Counter · #15 · screenshot 6“Check your energy level”
and optimize your dayRISE: Sleep Tracker · #24 · screenshot 3“Workouts”
With GPS TrackingStepsApp Pedometer · #28 · screenshot 2“Reach Your Ideal Weight”
Fun, Healthy & Amazing JourneyCalo: AI Food Calorie Counter · #85 · screenshot 6“Hit Target Area”
Maximize EffortsHome Workout - No Equipments · #95 · screenshot 3“Reach your Goals”
Earn AwardsStepsApp Pedometer · #28 · screenshot 4“For Your Ages”
Fit Your GenderHome Workout - No Equipments · #95 · screenshot 4
Top ten Health & Fitness apps that do it.
None of the top ten do. The highest app on the chart that does is Cronometer: Calorie Counter, at #15.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 18% of all Health & Fitness screenshots
- Headline readable at thumbnail size70% of these screenshots, against 27% of all Health & Fitness screenshots
- User or download count39% of these screenshots, against 4% of all Health & Fitness screenshots
- Uses a number30% of these screenshots, against 6% of all Health & Fitness screenshots
- App icon shown35% of these screenshots, against 12% of all Health & Fitness screenshots
- Laurel or award26% of these screenshots, against 6% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with a second benefit?
Which Health & Fitness apps have App Store screenshots with a second benefit?
Should my Health & Fitness app have App Store screenshots with a second benefit?
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