Reference app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
16% 16 of 100
Screenshots that do it
4% 22 of 566
The top ten
1 of 10 against 15 of the other 90
22 of the 566 Reference screenshots read (4%) do this, across 16 of the top 100 apps (16%). 1 of the top ten do it (10%), against 15 of the other 90 (17%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 11th for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 22 Reference app screenshots with a second benefit, one from each app, the highest on the chart first.
“THE #1 FAITH APP”
“Find God's Eternal Truth”
“Scan Coins See Price”
“Explore x100 Zoom”
“Explore different TCGs Card Sets & Series”
“IDENTIFY WOOD FAST”
“Travel anywhere, understand everything”
“Merriam-Webster’s Dictionary and Thesaurus”
“Build & Manage Your Collection”
“110+ Languages”
“Rest your thoughts”
“CINEMATIC BIBLE STORIES”
Real headline examples, word for word.
The words on all 22 that carry any, as each app wrote them.
“THE #1 FAITH APP”
TRUSTED BY MILLIONS“I open it every morning before my feet hit the floor. A verse, a prayer, and suddenly I feel ready for the day. My anxiety is quieter now. My faith is louder. I didn't know an app could change how I talk to God but this one did. — Jessica R.”Bible Chat: Daily Devotional · #5 · screenshot 2“Find God's Eternal Truth”
How were humans created according to the Bible?Bible Path: Prayers & Widgets · #13 · screenshot 5“Scan Coins See Price”
22 Million+ Users | APP of the dayCoinSnap: Coin Identifier · #18 · screenshot 1“Explore x100 Zoom”
Planets & Solar SystemStar Gazer - Astronomy Sky Map · #20 · screenshot 3“Explore different TCGs Card Sets & Series”
Browse thousands of official releases and find what’s missing.HoloDex - TCG Scan & Collect · #27 · screenshot 1“IDENTIFY WOOD FAST”
Get smart milling & cut-plan suggestions.WoodSense: Wood Plans & Guides · #31 · screenshot 3- Trusted by 1M+ travelers
“Travel anywhere, understand everything”
App Store Editor's Choice"Salmon and Salmon Roe Avocado Mayo Rice Bowl Salmon roe contains nutrients called DHA and EPA, which are known to help lower cholesterol and support fat metabolism. We wish you good health and hope you enjoy your meal."Kuli Kuli: Travel Translator · #42 · screenshot 1 “Merriam-Webster’s Dictionary and Thesaurus”
America’s most trusted dictionary available wherever you are!Merriam-Webster Dictionary · #50 · screenshot 1“Build & Manage Your Collection”
Find all value, trends & market shifts.Cardly AI: Sports Card Scanner · #53 · screenshot 6“110+ Languages”
High-quality TranslationeTranslator-AI Translate · #67 · screenshot 1“Rest your thoughts”
Reconnect your spiritAbide: Bible Prayer Meditation · #68 · screenshot 2“CINEMATIC BIBLE STORIES”
New episodes every weekSacred Shorts: Bible Videos · #69 · screenshot 2“Экзамен 2026 как в ГИБДД”
Официальное приложениеБилеты ПДД 2026: экзамен ГИБДД · #70 · screenshot 1“Voice Translator”
Travel, shopping, conversations & moreTranslate One: AI Translator · #72 · screenshot 2“The English Dictionary You Can Trust”
Featured on the App StoreOxford Dictionary & Thesaurus · #74 · screenshot 1“Learn about the History”
The #1 rated antique appAntique Identifier - Relic · #94 · screenshot 2“Handwritten Menus Readable at Last”
Order with confidence - no more guessworkKuli Kuli: Travel Translator · #42 · screenshot 3“Real-time Voice Translator”
Business, Meetings, ClasseseTranslator-AI Translate · #67 · screenshot 2“ASK THE BIBLE ANYTHING”
Faith, prayer, forgiveness and moreSacred Shorts: Bible Videos · #69 · screenshot 4“Phrasebook In Your Pocket”
Handy for any conversation!Translate One: AI Translator · #72 · screenshot 6“Keyboard translation”
Communicate InstantlyeTranslator-AI Translate · #67 · screenshot 4“Real-Time Translation for Calls”
Communication Without BarrierseTranslator-AI Translate · #67 · screenshot 5
Top ten Reference apps that do it.
- #5Bible Chat: Daily Devotional1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 32% of all Reference screenshots
- Headline readable at thumbnail size82% of these screenshots, against 39% of all Reference screenshots
- Uses a number32% of these screenshots, against 8% of all Reference screenshots
- Arrows or callouts41% of these screenshots, against 22% of all Reference screenshots
- Ranking claim23% of these screenshots, against 4% of all Reference screenshots
- Laurel or award23% of these screenshots, against 5% of all Reference screenshots
More in meaning
- Plain tone93%
- Leads with a feature91%
- States a benefit81%
- Subline explains the headline40%
- Leads with an outcome27%
- Names its audience16%
- Asks for an action15%
- Playful tone10%
- Compares with something9%
- Premium tone8%
- Leads with trust6%
- Urgent tone6%
- Leads with a problem5%
- Technical tone5%
- Leads with who it is for3%
- Leads with price2%
- Leads with what is new2%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots with a second benefit?
16 of the top 100 Reference apps (16%) have at least one, and 22 of their 566 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Reference apps have App Store screenshots with a second benefit?
In the top ten: Bible Chat: Daily Devotional (#5). Further down the chart: Bible Path: Prayers & Widgets (#13), CoinSnap: Coin Identifier (#18), Star Gazer - Astronomy Sky Map (#20), HoloDex - TCG Scan & Collect (#27) and WoodSense: Wood Plans & Guides (#31), and 10 more.
Should my Reference app have App Store screenshots with a second benefit?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Reference apps do it (10%), against 15 of the other 90 (17%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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