App Store screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
17% 384 of 2295
Screenshots that do it
4% 501 of 12745
The top tens
32 of 230 against 352 of the other 2065
501 of the 12745 screenshots read (4%) do this, across 384 of the 2295 top apps in 23 App Store categories (17%). 32 of the 230 apps in a top ten do it (14%), against 352 of the other 2065 (17%): the top ten do it about as often as the rest. It is most common in Finance (36% of apps) and least common in Games (8%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a second benefit. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 46 examples · 36% of apps
“Instantly lock your card”
“Buy now, Pay Later.”
“Spend your balance instantly with the Venmo Debit Card”
“Banking that skips the monthly fees”
“LIVETRADE SPORTS”
“Banking made easy”
Shopping 39 examples · 30% of apps
“Millions of of listings”
“Get a $10 rewards bonus”
“Trusted by 2M+ Deal Hunters”
“...OR INSTANTLY EXCHANGE THEM.”
“FALL SUPER SALE”
“Shop brands”
Music 27 examples · 23% of apps
“100 Million Songs,”
“The perfect song.”
“Explore Inspiration”
“CUSTOMIZE”
“PERSONALIZE YOUR SCHEDULE”
“Piano made simple”
Utilities 28 examples · 22% of apps
“Govee”
“Stay focus with Chat”
“Set up your home network”
“Monitor speeds, uptime,”
“Video on your car display”
“Protected Search”
Entertainment 28 examples · 20% of apps
“Matches for any mood”
“TikTok Pro - Events”
“Easy to Binge”
“VIP Exclusive”
“STREAM HORROR”
“Seamless, fully immersive conversations”
Graphics & Design 25 examples · 19% of apps
“Cinema-Grade Native 4K”
“3000+ Aesthetic Themes”
“Amazing DIY Control Centers”
“AI Face Swap”
“OS 27 ready”
“AI Photo Editor”
Social Networking 25 examples · 19% of apps
“Fast”
“GROUP CHAT THAT'S FUN”
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
“Manage Your Schedule at a Glance”
“PRIVATE BY DESIGN”
“Chat”
Food & Drink 23 examples · 18% of apps
“EXPLORE THE MENU”
“Explore top rated businesses for every need”
“POKÉ HOUSE”
“YOUR ORDER”
“EAT MEDITERRANEAN.”
“World's Best Desserts”
Productivity 23 examples · 17% of apps
“EXTRACT”
“One Tap”
“SET GOALS”
“Create podcast-style overviews with your AI research assistant 🤖”
“YOUR AI ASSISTANT”
“SocialLite”
News 21 examples · 16% of apps
“7500+ Streams”
“Breaking News”
“Follow incidents”
“Breaking News & Top Stories”
“50 MILLION+ FREE PODCASTS”
“7,000+ Live Scanners”
Health & Fitness 23 examples · 16% of apps
“Science- backed nutrition tracker.”
“Build healthy habits,”
“Wayk”
“Become a morning person”
“Automatic Step Counter”
“Eat Out, Lose Weight.”
Reference 22 examples · 16% of apps
“THE #1 FAITH APP”
“Find God's Eternal Truth”
“Scan Coins See Price”
“Explore x100 Zoom”
“Explore different TCGs Card Sets & Series”
“IDENTIFY WOOD FAST”
Business 20 examples · 15% of apps
“DELIVER WITH DOORDASH”
“paylocity”
“Get started quickly.”
“Become a Top Pro”
“Erase thumbs, stains,”
“Welcome to HHAeXchange+”
Education 21 examples · 15% of apps
“your personal AI English tutor”
“TikTok for smart people”
“Your Personal AI Language Tutor”
“Deaf teacher video lessons”
“Learn in 10 Minutes a Day”
“Lingokids”
Photo & Video 22 examples · 15% of apps
“Professional cutout”
“Explore”
“BROWSE”
“AI Video Editor”
“AI filters”
“Analog Vintage Cameras”
Sports 16 examples · 14% of apps
“CASINO GAMES AT HOME”
“America’s Sports Prediction Market”
“YOUR BETS PROTECTED”
“AT&T STADIUM”
“FAST WITHDRAWALS”
“NOW LIVE”
Medical 16 examples · 13% of apps
“Explore weight loss solutions with brand name GLP-1s”
“Daily Tips”
“Convenient,”
“America's #1 medical knowledge platform.”
“Contraction Timer”
“Find a Center Near You”
Weather 16 examples · 12% of apps
“Hurricane Tracker”
“Most Trusted Weather App with Proven Superior Accuracy™”
“Hyper-Local Storm Data”
“Widget”
“Temperature Overview”
“Moon Calendar”
Lifestyle 14 examples · 11% of apps
“Create Events in Seconds”
“No.1 Wishlist app”
“Live Your Story”
“Your Smart Lifestyle Companion”
“The smarter way to search for homes”
“AAA Mobile”
Travel 13 examples · 11% of apps
“Top-rated drivers,”
“Over a Million Hotels”
“The world's most trusted flight tracker”
“One-stop travel platform.”
“View Wait Times,”
“First-class flight tracker”
Developer Tools 14 examples · 10% of apps
“Real, time HD preview”
“REAL-TIME TESTING ALL BUILD VERSIONS IN YOUR PHONE”
“Inspect device services and characteristics.”
“Bluetooth Assistant”
“Linux Terminal”
“Code On the go”
Navigation 9 examples · 8% of apps
“Find Fast EV Chargers Near You”
“CarPlay ready”
“OFFLINE MAPS”
“Design Your Car Dasboard”
“Know every corner”
“FIND PARKING ANYWHERE,”
Games 10 examples · 8% of apps
“FREE THE BLUE ARROW”
“BONUS WIN 16,937.21”
“SUPER HARD LEVEL”
“NO ADS Relaxing”
“AMAZING!”
“Explore satisfying Worlds”
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 25% of every screenshot read
- Headline readable at thumbnail size58% of these screenshots, against 31% of every screenshot read
- Uses a number31% of these screenshots, against 8% of every screenshot read
- Headline under five words73% of these screenshots, against 50% of every screenshot read
- States a benefit57% of these screenshots, against 42% of every screenshot read
- A word in a different colour34% of these screenshots, against 23% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots with a second benefit?
384 of the 2295 top apps read across 23 App Store categories (17%) have at least one, and 501 of their 12745 screenshots (4%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a second benefit?
Most common in Finance (36 of 100 apps, 36%), Shopping (30 of 100 apps, 30%) and Music (23 of 100 apps, 23%). Least common in Games (8 of 100 apps, 8%).
Should my app have App Store screenshots with a second benefit?
The charts show who does it, not whether it would work for your app. Across the categories read, 32 of the 230 apps in a top ten do it (14%), against 352 of the other 2065 (17%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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