Audience-first App Store screenshots
The headline names the person: For runners, Made for parents. A reader who is named, as a runner, a parent or a student, knows at once whether the app is meant for them.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 87 of 2295
Screenshots that do it
1% 93 of 12745
The top tens
10 of 230 against 77 of the other 2065
93 of the 12745 screenshots read (1%) do this, across 87 of the 2295 top apps in 23 App Store categories (4%). 10 of the 230 apps in a top ten do it (4%), against 77 of the other 2065 (4%): the top ten do it about as often as the rest. It is most common in Entertainment (8% of apps) and least common in Developer Tools (0%).
By category, most to least.
The share of each category’s top apps with audience-first App Store screenshots. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Entertainment | 8% 8 of 100 | 2% 9 of 544 | 0 of 10 |
| Travel | 7% 7 of 100 | 1% 7 of 561 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 7 of 554 | 0 of 10 |
| Education | 6% 6 of 100 | 1% 6 of 555 | 2 of 10 |
| Shopping | 6% 6 of 100 | 1% 6 of 562 | 0 of 10 |
| Social Networking | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Sports | 6% 6 of 100 | 1% 8 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Finance | 5% 5 of 100 | 1% 5 of 581 | 2 of 10 |
| Food & Drink | 4% 4 of 100 | 1% 4 of 540 | 0 of 10 |
| Music | 4% 4 of 100 | 1% 5 of 550 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Reference | 3% 3 of 100 | 1% 4 of 566 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 3 of 555 | 1 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 1 of 10 |
| Games | 1% 1 of 100 | under 1% 1 of 567 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 0 of 10 |
| Lifestyle | 1% 1 of 100 | under 1% 1 of 556 | 0 of 10 |
| Medical | 1% 1 of 100 | under 1% 1 of 548 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Entertainment 9 examples · 8% of apps
“Your Favorite Leagues and Teams”
“Made for you”
“TV made with you in mind”
“Special for VIP”
“An app made just for kids.”
“Anime for everyone.”
Travel 7 examples · 7% of apps
“Become a host and start your car sharing business”
“Become a VIP!”
“City for everyone”
“A service for every pet”
“AVIS PREFERRED MEMBERS CAN SKIP THE LINE WITH QUICKPASS”
“Perfect for road trips - magically get the best route”
Navigation 6 examples · 6% of apps
“BUILD FOR THE TRAIL”
“A Social App for Car Enthusiasts”
“for you”
“Two wheels or four”
“Built for EVERYONE”
“Information for trucks on vehicle restrictions”
Business 7 examples · 6% of apps
“Any business. One POS.”
“One app for everyone”
“Businesses”
“Best payroll for hourly teams”
“For restaurant employees using Toast”
“Cho cá nhân và Hộ gia đình”
Education 6 examples · 6% of apps
“Your school's official app”
“We9re every teacher9s sidekick.”
“TikTok for smart people”
“Perfect for beginners”
“Parents get instant updates and see their child’s feed in real time”
“Your school's official app”
Shopping 6 examples · 6% of apps
“How doers get more done.™”
“ENGINEERED FOR ATHLETES”
“Members can earn rewards & unlock perks”
“Made For What Moves You”
“MEMBERS UNLOCK MORE”
“Prime members save at checkout.”
Social Networking 6 examples · 6% of apps
“group chats for people who touch grass”
“No matter who you gather with, BAND makes it easy to connect and stay together.”
“Built with admins in mind”
“Made for friends, family & couples”
“We're All Creators”
“The Messaging App for Kids”
Sports 8 examples · 6% of apps
“Your Teams. Your Fights. One Home.”
“THE HOME FOR YOUR SPORTS FANDOM”
“Your Betting Home for Football”
“SPORTS NATIVE”
“This is Your Fandom”
“30,000+ hunters. One feed.”
Utilities 6 examples · 6% of apps
“Discover the function that best fits “you.””
“For Any TV”
“Designed for Samsung TVs”
“For Any TV”
“FOR BEST FRIENDS ONLY”
“The Exclusive App for Couples”
Finance 5 examples · 5% of apps
“Built for long- term investing.”
“The app for every money move”
“Solutions for global teams”
“For all Credit & Money needs”
“Designed for the whole family”
Food & Drink 4 examples · 4% of apps
“Members Get Rewards”
“Be a Regular.”
“Made for your taste”
“Pros save up to 50% on every order”
Music 5 examples · 4% of apps
“FOR YOU”
“YOUR TEAM. EVERY GAME.”
“Communities For Every Artist”
“The app designed specifically for classical.”
“Made for everyone from beginners to lifelong fans.”
Productivity 3 examples · 3% of apps
“The calendar for you and your friends”
“Made for real life”
“Delivery Built By Drivers”
Reference 4 examples · 3% of apps
“TRUTH SEEKERS”
“Made by Christians for Christians”
“Collectors & vendors”
“FOR THE CATHOLIC QUESTIONS”
Weather 3 examples · 3% of apps
“Flight Weather for Pilots”
“Weather for people with places to be”
“Made for Apple Watch”
Photo & Video 2 examples · 2% of apps
“PERFECT FOR LOVE NOTES”
“Parenting”
News 1 example · 1% of apps
“The podcast app for podcast people”
Graphics & Design 1 example · 1% of apps
“Anyone from Children to Adults Can Draw Freely !”
Games 1 example · 1% of apps
“Designed For Seniors”
Health & Fitness 1 example · 1% of apps
“For Your Ages”
Lifestyle 1 example · 1% of apps
“A dating app for the curious.”
Medical 1 example · 1% of apps
“Healthcare designed for you”
Related tactics.
Often on the same screenshot
- Names its audience61% of these screenshots, against 4% of every screenshot read
- Headline in Title Case33% of these screenshots, against 19% of every screenshot read
- A person in the picture40% of these screenshots, against 26% of every screenshot read
- Has a subline38% of these screenshots, against 25% of every screenshot read
- Words at the top92% of these screenshots, against 80% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with a problem2%
Questions, answered from the chart.
How common are audience-first App Store screenshots?
87 of the 2295 top apps read across 23 App Store categories (4%) have at least one, and 93 of their 12745 screenshots (1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most audience-first App Store screenshots?
Most common in Entertainment (8 of 100 apps, 8%), Travel (7 of 100 apps, 7%) and Navigation (6 of 99 apps, 6%). Least common in Developer Tools (0 of 100 apps, 0%).
Should my app have audience-first App Store screenshots?
The charts show who does it, not whether it would work for your app. Across the categories read, 10 of the 230 apps in a top ten do it (4%), against 77 of the other 2065 (4%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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