App Store screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
16% 364 of 2295
Screenshots that do it
3% 408 of 12745
The top tens
45 of 230 against 319 of the other 2065
408 of the 12745 screenshots read (3%) do this, across 364 of the 2295 top apps in 23 App Store categories (16%). 45 of the 230 apps in a top ten do it (20%), against 319 of the other 2065 (15%): the top ten do it about as often as the rest. It is most common in Finance (32% of apps) and least common in Weather (2%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a call to action. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 43 examples · 32% of apps
“Getting started is simple.”
“New: Earn 3.5% interest on savings”
“LIVETRADE SPORTS”
“Earn cashback when you shop”
“Banking made easy”
“Get an AI-powered assistant that brings clarity to your money, all via text”
Food & Drink 34 examples · 31% of apps
“Order your faves and start earning points for free food”
“GET (ALMOST) ANYTHING”
“Start earning free drinks with Starbucks Rewards”
“FREQUENT FRYER POINTS”
“DIGITAL EXCLUSIVES”
“Early Access”
Social Networking 28 examples · 25% of apps
“Join the conversation”
“Join a group, trade tips, even get motivated”
“Sync your posts from other platforms and start earning.”
“Get in your favorite creators’ inner circle”
“Get a local phone number”
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News 26 examples · 24% of apps
“Join conversations you care about”
“Join over 100 million neighbors”
“Get lifesaving, real-time alerts”
“Word, visual and number games.”
“Join 1.5 million Christians already trusting our news”
“Get local news from your community”
Shopping 24 examples · 22% of apps
“Join our 10 million users, saving over $2 billion!”
“Go live and start selling quickly.”
“START COLLECTING WITH $1 PACKS.”
“Get premium benefits”
“Join myWalgreens”
“Earn Big Easy as 1-2-3”
Lifestyle 21 examples · 19% of apps
“Join millions of helpful people worldwide”
“Try the T-Mobile Network for free.”
“Get real-time alerts the moment motion is detected or someone arrives at your door.”
“CREATE AN ACCOUNT”
“Continuously Evolving Appliances”
“Join the VeSync App Community”
Entertainment 20 examples · 18% of apps
“Download to watch on the go”
“TikTok Pro - Events”
“GET THE BEST OF NICKELODEON & NICK JR.”
“Speed”
“Download games to your PC”
“STREAM NOW.”
Navigation 17 examples · 17% of apps
“Get real-time traffic updates”
“Get the parking app trusted by millions of drivers”
“RESCUE COVERAGE”
“Get your digital receipt and be on your way”
“Start charging instantly”
“Autocharge+ Charging Starts On Plug In”
Music 20 examples · 16% of apps
“Get Music Premium for ad-free music, offline, & background play”
“START SHARING YOUR SOUND”
“Sound is power.”
“Stream and Download great new music.”
“Get in to sold out shows”
“Play AMI Trivia for FREE!”
Travel 17 examples · 16% of apps
“Get going, on your terms”
“Open the app, Open the world”
“Become a host and start your car sharing business”
“Get the app to see where you can ride”
“Get a digital ID without leaving home”
“View capacity and join the lounge waitlist”
Medical 16 examples · 15% of apps
“Start your video call in one tap”
“Get a free coupon to use at the pharmacy”
“Get your pharmacy needs from one place”
“Get expert care, 100% online”
“Download common VA letters and documents”
“We've upgraded to a new app!”
Reference 17 examples · 15% of apps
“Start your day with God's Word”
“DOWNLOAD”
“Get personalized prayers and verses”
“Get daily interesting facts”
“Get Grading Analysis”
“Start your day with Biblical wisdom”
Utilities 16 examples · 14% of apps
“Simple setup using your camera”
“Get AI-powered answers fast”
“Get instant arrest reports.”
“Get started quickly”
“Subscribe to WARP+ to avoid traffic jams on the Internet.”
“THE #1 VPN FREE APP”
Graphics & Design 14 examples · 13% of apps
“Start new projects and view your existing ones”
“Download now”
“Get Holiday Sale Video with Veo3”
“Try on models”
“AI Photo Editor”
“Try Viral AI Styles”
Health & Fitness 16 examples · 13% of apps
“Join the class. Love your results.”
“Try cycling, boxing, yoga and more”
“Start building healthy sleep habits”
“JOIN A GROWING COMMUNITY”
“Tap “GO” to start the home program your provider created for you.”
“Discover local deals & try something new for less”
Games 12 examples · 12% of apps
“CLIMB THE LEADERBOARD”
“JOIN EVENTS WIN REWARDS”
“Play Now”
“PLAY”
“START WITH A BIG BONUS!”
“JUST $1”
Sports 12 examples · 12% of apps
“PLAY CRASH”
“PLAY FREE GAMES GET FANCASH”
“NOW LIVE”
“Exclusive Welcome Offers For New Players”
“SINGLE APP SCOUTING EFFICIENCY”
“WE'VE HAD SOME WORK DONE”
Education 14 examples · 11% of apps
“Get Test Scores”
“Get personalized homework help”
“shopping”
“Create or access your first-year account”
“Start your ASL journey”
“Get a personalized brain training plan”
Productivity 10 examples · 10% of apps
“Get the best of Gmail on iPhone”
“Get daily briefings, research topics, and more.”
“Create & join audio discussions to learn on the go 🚆”
“Tap to Record Get Instant Summaries”
“Popular ringtones”
“Get automated summaries and action items”
Business 10 examples · 10% of apps
“Earn even more with our incentive programs”
“Get insights across documents.”
“Get started quickly.”
“Earn money, help others & start shopping”
“Get personalized job recommendations”
“Start earning fast”
Photo & Video 11 examples · 9% of apps
“Try Different Hairstyles”
“Try Viral Dances”
“Trending Now Tap To Create”
“Get 1,000 free 4x6 photo prints a year”
“Try on models”
“TRY DIFFERENT HAIRSTYLES”
Developer Tools 8 examples · 8% of apps
“Accept invitations to test beta apps”
“Get demos of work View screenshots and videos to verify changes”
“Join 5M+ Devs coding Python on the go”
“Start a project from anywhere”
“PLAY INDIE GEMS”
“Your Hermes agent, anywhere.”
Weather 2 examples · 2% of apps
“Accurate Predictions”
“Get more detailed forecasts ▮▮”
Related tactics.
Often on the same screenshot
- Tells you to do something82% of these screenshots, against 47% of every screenshot read
- States a benefit55% of these screenshots, against 42% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Has a subline34% of these screenshots, against 25% of every screenshot read
- Words at the top88% of these screenshots, against 80% of every screenshot read
- Headline readable at thumbnail size39% of these screenshots, against 31% of every screenshot read
More in meaning
- Plain tone90%
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots with a call to action?
364 of the 2295 top apps read across 23 App Store categories (16%) have at least one, and 408 of their 12745 screenshots (3%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a call to action?
Most common in Finance (32 of 100 apps, 32%), Food & Drink (31 of 100 apps, 31%) and Social Networking (25 of 100 apps, 25%). Least common in Weather (2 of 100 apps, 2%).
Should my app have App Store screenshots with a call to action?
The charts show who does it, not whether it would work for your app. Across the categories read, 45 of the 230 apps in a top ten do it (20%), against 319 of the other 2065 (15%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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