Health & Fitness app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
13% 13 of 100
Screenshots that do it
3% 16 of 574
The top ten
0 of 10 against 13 of the other 90
16 of the 574 Health & Fitness screenshots read (3%) do this, across 13 of the top 100 apps (13%). 0 of the top ten do it (0%), against 13 of the other 90 (14%): the top ten do it less than the rest. Of the 23 categories read so far, Health & Fitness is 15th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
12 examples from the chart.
12 of the 16 Health & Fitness app screenshots with a call to action, one from each app, the highest on the chart first.
“Join the class. Love your results.”
“Try cycling, boxing, yoga and more”
“Start building healthy sleep habits”
“JOIN A GROWING COMMUNITY”
“Tap “GO” to start the home program your provider created for you.”
“Discover local deals & try something new for less”
“Start your day with an intention, made just for you”
“Training Plans”
“Get professional and affordable counseling online”
“get hand-crafted Maps”
“Join your next session in a tap”
“Insights from top doctors”
Real headline examples, word for word.
The words on all 16 that carry any, as each app wrote them.
“Join the class. Love your results.”
New EōS Fitness · #12 · screenshot 3“Try cycling, boxing, yoga and more”
ClassPass: Fitness, Spa, Salon · #19 · screenshot 3“Start building healthy sleep habits”
Hatch Sleep · #26 · screenshot 1“JOIN A GROWING COMMUNITY”
Hevy - Workout Tracker Gym Log · #31 · screenshot 5“Tap “GO” to start the home program your provider created for you.”
Medbridge GO for Patients · #34 · screenshot 1“Discover local deals & try something new for less”
Mindbody: Fitness & Wellness · #38 · screenshot 3“Start your day with an intention, made just for you”
Tolan: Your Friendly Guide · #61 · screenshot 5“Training Plans”
Get your personalized training plan with a variety of exciting workoutsRunna: Running Plans & Coach · #64 · screenshot 1“Get professional and affordable counseling online”
“Counseling with BetterHelp was a positive and professional experience.”BetterHelp - Therapy · #75 · screenshot 1“get hand-crafted Maps”
Pedometer++ · #76 · screenshot 5“Join your next session in a tap”
Grow Therapy · #80 · screenshot 3“Insights from top doctors”
Get personalized, clinician-reviewed notes after each test, informed by thousands of hours of research.Function Health · #83 · screenshot 4“Engage”
Start healthy habits and have fun doing itPersonify Health · #91 · screenshot 2“Get content and features for every age and stage...”
Hatch Sleep · #26 · screenshot 6“Get access to our classes”
BetterHelp - Therapy · #75 · screenshot 4- save
“Offline Maps”
Pedometer++ · #76 · screenshot 6
Top ten Health & Fitness apps that do it.
None of the top ten do. The highest app on the chart that does is New EōS Fitness, at #12.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Green38% of these screenshots, against 10% of all Health & Fitness screenshots
- Tells you to do something81% of these screenshots, against 60% of all Health & Fitness screenshots
- States a benefit63% of these screenshots, against 42% of all Health & Fitness screenshots
- Solid background44% of these screenshots, against 26% of all Health & Fitness screenshots
- Headline readable at thumbnail size44% of these screenshots, against 27% of all Health & Fitness screenshots
- Headline over eight words19% of these screenshots, against 4% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Subline adds a second benefit16%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with a call to action?
13 of the top 100 Health & Fitness apps (13%) have at least one, and 16 of their 574 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with a call to action?
None of the top ten do. The highest on the chart: New EōS Fitness (#12), ClassPass: Fitness, Spa, Salon (#19), Hatch Sleep (#26), Hevy - Workout Tracker Gym Log (#31) and Medbridge GO for Patients (#34), and 8 more.
Should my Health & Fitness app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Health & Fitness apps do it (0%), against 13 of the other 90 (14%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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