Sports app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
2% 12 of 558
The top ten
2 of 10 against 10 of the other 90
12 of the 558 Sports screenshots read (2%) do this, across 12 of the top 100 apps (12%). 2 of the top ten do it (20%), against 10 of the other 90 (11%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 16th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
All 12 examples from the chart.
Every one of the Sports app screenshots with a call to action on the chart, the highest app first.
“PLAY CRASH”
“PLAY FREE GAMES GET FANCASH”
“NOW LIVE”
“Exclusive Welcome Offers For New Players”
“SINGLE APP SCOUTING EFFICIENCY”
“WE'VE HAD SOME WORK DONE”
“PLAY OUR NEW SOCIAL CASINO”
“JOIN THE CONVERSATION”
“JOIN TODAY.”
“Join GolfPass to save on rounds”
“Try on our Merchandise with augmented reality”
“Download the fastest live scores”
Real headline examples, word for word.
The words on all 12 that carry any, as each app wrote them.
- ENTER A LIVE AT-BAT.
“PLAY CRASH”
Underdog: Sports, Games & Rips · #6 · screenshot 5 “PLAY FREE GAMES GET FANCASH”
Fanatics: Shop NFL, NBA & MLB · #10 · screenshot 3“NOW LIVE”
START PREDICTING TODAYDraftKings Predictions · #25 · screenshot 3“Exclusive Welcome Offers For New Players”
DOWNLOAD NOWBetMGM - Sportsbook & Casino · #29 · screenshot 2“SINGLE APP SCOUTING EFFICIENCY”
DOWNLOAD TO DEMO THE FREE MOULTRIE MOBILE® APP TODAYMoultrie · #42 · screenshot 2“WE'VE HAD SOME WORK DONE”
TRY OUR NEW AND IMPROVED APPCaesars Sportsbook & Casino · #46 · screenshot 1“PLAY OUR NEW SOCIAL CASINO”
Fliff - Sports & Casino · #47 · screenshot 3“JOIN THE CONVERSATION”
SportsEngine - Team management · #55 · screenshot 3“JOIN TODAY.”
Find your format. Choose your entry & WINRTSports · #69 · screenshot 5“Join GolfPass to save on rounds”
GolfNow Book TeeTimes Golf GPS · #86 · screenshot 3“Try on our Merchandise with augmented reality”
Singapore GP · #89 · screenshot 5“Download the fastest live scores”
Flashscore: Live Scores & News · #98 · screenshot 1
Top ten Sports apps that do it.
- #6Underdog: Sports, Games & Rips1 of its 6 screenshots
- #10Fanatics: Shop NFL, NBA & MLB1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot50% of these screenshots, against 27% of all Sports screenshots
- Says “I” or “my”25% of these screenshots, against 2% of all Sports screenshots
- Tells you to do something67% of these screenshots, against 45% of all Sports screenshots
- A hand holds the phone25% of these screenshots, against 4% of all Sports screenshots
- Pattern or texture33% of these screenshots, against 13% of all Sports screenshots
- Urgent tone25% of these screenshots, against 5% of all Sports screenshots
More in meaning
- Plain tone95%
- Leads with a feature89%
- States a benefit84%
- Subline explains the headline47%
- Names its audience32%
- Urgent tone22%
- Playful tone16%
- Compares with something14%
- Subline adds a second benefit14%
- Leads with price13%
- Leads with an outcome12%
- Premium tone10%
- Leads with trust6%
- Leads with what is new6%
- Leads with who it is for6%
- Technical tone5%
- Leads with a problem1%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots with a call to action?
12 of the top 100 Sports apps (12%) have at least one, and 12 of their 558 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Sports apps have App Store screenshots with a call to action?
In the top ten: Underdog: Sports, Games & Rips (#6) and Fanatics: Shop NFL, NBA & MLB (#10). Further down the chart: DraftKings Predictions (#25), BetMGM - Sportsbook & Casino (#29), Moultrie (#42), Caesars Sportsbook & Casino (#46) and Fliff - Sports & Casino (#47), and 5 more.
Should my Sports app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Sports apps do it (20%), against 10 of the other 90 (11%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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