Sports app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 6 of 100
Screenshots that do it
1% 7 of 558
The top ten
2 of 10 against 4 of the other 90
7 of the 558 Sports screenshots read (1%) do this, across 6 of the top 100 apps (6%). 2 of the top ten do it (20%), against 4 of the other 90 (4%): the top ten do it more than the rest. Of the 23 categories read so far, Sports is 6th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 7 examples from the chart.
Every one of the Sports app screenshots that lead with what’s new on the chart, the highest app first.
“NOW AVAILABLE EVERYWHERE”
“WHAT'S TRENDING NOW IN THE NBA”
“FOOTBALL IS BACK. MAKE YOUR PICKS”
“NOW THE SAFEST LEAD IN SPORTS”
“NOW LIVE”
“PLAY OUR NEW SOCIAL CASINO”
“LATEST NEWS ACROSS THE LEAGUE”
Real headline examples, word for word.
The words on all 7 that carry any, as each app wrote them.
“NOW AVAILABLE EVERYWHERE”
FanDuel Sportsbook & Casino · #4 · screenshot 1“WHAT'S TRENDING NOW IN THE NBA”
NBA: Live Games & Scores · #8 · screenshot 3“FOOTBALL IS BACK. MAKE YOUR PICKS”
Fanatics Sports & Casino · #11 · screenshot 3“NOW THE SAFEST LEAD IN SPORTS”
bet365 - Sportsbook & Casino · #19 · screenshot 3“NOW LIVE”
START PREDICTING TODAYDraftKings Predictions · #25 · screenshot 3“PLAY OUR NEW SOCIAL CASINO”
Fliff - Sports & Casino · #47 · screenshot 3“LATEST NEWS ACROSS THE LEAGUE”
NBA: Live Games & Scores · #8 · screenshot 5
Top ten Sports apps that do it.
- #4FanDuel Sportsbook & Casino1 of its 6 screenshots
- #8NBA: Live Games & Scores2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Urgent tone71% of these screenshots, against 5% of all Sports screenshots
- Headline in capitals100% of these screenshots, against 50% of all Sports screenshots
- Dark86% of these screenshots, against 52% of all Sports screenshots
- Condensed or display type43% of these screenshots, against 11% of all Sports screenshots
- A person in the picture43% of these screenshots, against 27% of all Sports screenshots
- Illustration or mascot43% of these screenshots, against 27% of all Sports screenshots
More in meaning
- Plain tone95%
- Leads with a feature89%
- States a benefit84%
- Subline explains the headline47%
- Names its audience32%
- Urgent tone22%
- Playful tone16%
- Compares with something14%
- Subline adds a second benefit14%
- Leads with price13%
- Asks for an action12%
- Leads with an outcome12%
- Premium tone10%
- Leads with trust6%
- Leads with who it is for6%
- Technical tone5%
- Leads with a problem1%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots that lead with what’s new?
6 of the top 100 Sports apps (6%) have at least one, and 7 of their 558 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Sports apps have App Store screenshots that lead with what’s new?
In the top ten: FanDuel Sportsbook & Casino (#4) and NBA: Live Games & Scores (#8). Further down the chart: Fanatics Sports & Casino (#11), bet365 - Sportsbook & Casino (#19), DraftKings Predictions (#25) and Fliff - Sports & Casino (#47).
Should my Sports app have App Store screenshots that lead with what’s new?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Sports apps do it (20%), against 4 of the other 90 (4%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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