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Health & Fitness app screenshots that lead with what’s new

New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.

From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
1% 1 of 100
Screenshots that do it
under 1% 1 of 574
The top ten
1 of 10 against 0 of the other 90

1 of the 574 Health & Fitness screenshots read (under 1%) do this, across 1 of the top 100 apps (1%). 1 of the top ten do it (10%), against 0 of the other 90 (0%): the top ten do it more than the rest. Of the 23 categories read so far, Health & Fitness is 21st for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).

The one example from the chart.

Every one of the Health & Fitness app screenshots that lead with what’s new on the chart, the highest app first.

Stompers: Walking Step Counter App Store screenshot 2, headline “New race every day”. Leads with what is new.
Stompers: Walking Step Counter#6 in Health & Fitness · screenshot 2“New race every day”

See it on the wall

Real headline examples, word for word.

The words on the one that carries any, as each app wrote them.

  • “New race every day”Stompers: Walking Step Counter · #6 · screenshot 2

Top ten Health & Fitness apps that do it.

  1. #6Stompers: Walking Step Counter1 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Shopping15% 15 of 1003% 17 of 5620 of 10
Games10% 10 of 1002% 10 of 5672 of 10
Entertainment9% 9 of 1002% 11 of 5441 of 10
News8% 8 of 982% 8 of 5170 of 10
Photo & Video7% 7 of 1001% 7 of 5660 of 10
Lifestyle6% 6 of 1001% 6 of 5560 of 10
Sports6% 6 of 1001% 7 of 5582 of 10
Utilities6% 6 of 1001% 6 of 5490 of 10
Education5% 5 of 1001% 6 of 5551 of 10
Food & Drink5% 5 of 1001% 5 of 5400 of 10
Productivity3% 3 of 991% 3 of 5510 of 10
Business3% 3 of 1001% 3 of 5541 of 10
Medical3% 3 of 1001% 3 of 5480 of 10
Music3% 3 of 1001% 3 of 5500 of 10
Travel3% 3 of 1001% 4 of 5611 of 10
Navigation2% 2 of 99under 1% 2 of 5660 of 10
Developer Tools2% 2 of 100under 1% 2 of 5070 of 10
Reference2% 2 of 100under 1% 2 of 5660 of 10
Social Networking2% 2 of 100under 1% 2 of 5540 of 10
Graphics & Design1% 1 of 99under 1% 1 of 5640 of 10
Finance1% 1 of 100under 1% 1 of 5811 of 10
Health & Fitness1% 1 of 100under 1% 1 of 5741 of 10
Weather0% 0 of 1000% 0 of 5550 of 10

Leads with what is new, across all categories

Related tactics.

More in meaning

Questions, answered from the chart.

How many top Health & Fitness apps have App Store screenshots that lead with what’s new?
1 of the top 100 Health & Fitness apps (1%) have at least one, and 1 of their 574 screenshots (under 1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots that lead with what’s new?
In the top ten: Stompers: Walking Step Counter (#6). No app below the top ten does.
Should my Health & Fitness app have App Store screenshots that lead with what’s new?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Health & Fitness apps do it (10%), against 0 of the other 90 (0%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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