Playful Health & Fitness app screenshots
A joke, a wink, a pun. A joke or a pun gives the app a voice, and says something about what using it feels like.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 20 of 100
Screenshots that do it
5% 27 of 574
The top ten
2 of 10 against 18 of the other 90
27 of the 574 Health & Fitness screenshots read (5%) do this, across 20 of the top 100 apps (20%). 2 of the top ten do it (20%), against 18 of the other 90 (20%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 9th for this. It is most common in Games (48% of apps) and least common in Utilities (7%).
12 examples from the chart.
12 of the 27 playful Health & Fitness app screenshots, one from each app, the highest on the chart first.
“POWER UP WITH PERKS”
“Smash their step count”
“Consistency looks good on you.”
“Send each other support and silliness”
“Earn points as you get younger”
“Walk more with friends!”
“Features made to put you to sleep...”
“High fives!”
“Stay motivated with fun, fresh workouts”
“Your Hormonal Health Universe Awaits”
“It Pays to Walk”
“RUN LEAVE YOURSELF IN THE DUST”
Real headline examples, word for word.
The words on all 27 that carry any, as each app wrote them.
“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6“Smash their step count”
Stompers: Walking Step Counter · #6 · screenshot 3“Consistency looks good on you.”
New EōS Fitness · #12 · screenshot 4“Send each other support and silliness”
Finch: Self-Care Pet · #14 · screenshot 3“Earn points as you get younger”
AHEALTH: Get Healthy Get Paid · #16 · screenshot 4“Walk more with friends!”
StepUp Pedometer Step Counter · #20 · screenshot 1“Features made to put you to sleep...”
Hatch Sleep · #26 · screenshot 3“High fives!”
Way to get after those exercises.Medbridge GO for Patients · #34 · screenshot 4“Stay motivated with fun, fresh workouts”
Google Health (Fitbit) · #35 · screenshot 3“Your Hormonal Health Universe Awaits”
Stardust Period Tracker · #39 · screenshot 1- sweatcoin
“It Pays to Walk”
Sweatcoin Walking Step Counter · #44 · screenshot 1 “RUN LEAVE YOURSELF IN THE DUST”
Nike Run Club: Running Coach · #53 · screenshot 1“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
More than 150k five-star ratings on the App StoreTolan: Your Friendly Guide · #61 · screenshot 2“Find a new gym or studio every day”
or visit your favorite one again (and again)!Wellhub (Gympass) · #69 · screenshot 2“THE WORLD IS THE GAME”
INTVL · #73 · screenshot 6- LIFTOFF
“TURN YOUR WORKOUTS INTO A GAME”
Liftoff - Ranked Gym Workouts · #79 · screenshot 1 “Meet Capy, your GLP-1 companion”
MeAgain: GLP-1 Tracker App · #82 · screenshot 3“Reach Your Ideal Weight”
Fun, Healthy & Amazing JourneyCalo: AI Food Calorie Counter · #85 · screenshot 6“Massage Your Brain with Brown Noise”
BetterSleep: Relax and Sleep · #86 · screenshot 2“Engage”
Start healthy habits and have fun doing itPersonify Health · #91 · screenshot 2“Pull a rare skin”
Stompers: Walking Step Counter · #6 · screenshot 6“Grow, explore, and adventure together”
Finch: Self-Care Pet · #14 · screenshot 4“Group chat & friendly banter”
StepUp Pedometer Step Counter · #20 · screenshot 5“Get some credit for all that hard work”
Google Health (Fitbit) · #35 · screenshot 6“Track all the fun symptoms”
Stardust Period Tracker · #39 · screenshot 3“Unlock cool new BADGES”
Sweatcoin Walking Step Counter · #44 · screenshot 6“Let your Tolan help with... just about anything”
Tolan: Your Friendly Guide · #61 · screenshot 6
Top ten Health & Fitness apps that do it.
- #2Planet Fitness1 of its 6 screenshots
- #6Stompers: Walking Step Counter2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 48% 48 of 100 | 20% 112 of 567 | 6 of 10 |
| Social Networking | 44% 44 of 100 | 14% 75 of 554 | 3 of 10 |
| Food & Drink | 43% 43 of 100 | 13% 68 of 540 | 5 of 10 |
| Graphics & Design | 32% 32 of 99 | 11% 61 of 564 | 4 of 10 |
| Entertainment | 32% 32 of 100 | 10% 55 of 544 | 3 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 6 of 10 |
| Lifestyle | 28% 28 of 100 | 8% 43 of 556 | 3 of 10 |
| Education | 22% 22 of 100 | 6% 35 of 555 | 3 of 10 |
| Health & Fitness | 20% 20 of 100 | 5% 27 of 574 | 2 of 10 |
| Music | 20% 20 of 100 | 5% 27 of 550 | 1 of 10 |
| Photo & Video | 20% 20 of 100 | 5% 30 of 566 | 1 of 10 |
| Sports | 16% 16 of 100 | 4% 24 of 558 | 3 of 10 |
| Travel | 16% 16 of 100 | 4% 24 of 561 | 2 of 10 |
| Finance | 14% 14 of 100 | 3% 15 of 581 | 3 of 10 |
| Productivity | 11% 11 of 99 | 3% 14 of 551 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 17 of 566 | 2 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 13 of 507 | 0 of 10 |
| Reference | 10% 10 of 100 | 2% 11 of 566 | 1 of 10 |
| Business | 9% 9 of 100 | 2% 11 of 554 | 1 of 10 |
| News | 8% 8 of 98 | 3% 13 of 517 | 0 of 10 |
| Weather | 8% 8 of 100 | 3% 14 of 555 | 1 of 10 |
| Medical | 7% 7 of 100 | 1% 7 of 548 | 0 of 10 |
| Utilities | 7% 7 of 100 | 1% 7 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot63% of these screenshots, against 39% of all Health & Fitness screenshots
- Headline readable at thumbnail size44% of these screenshots, against 27% of all Health & Fitness screenshots
- Gradient background74% of these screenshots, against 57% of all Health & Fitness screenshots
- Laurel or award19% of these screenshots, against 6% of all Health & Fitness screenshots
- Teal22% of these screenshots, against 11% of all Health & Fitness screenshots
- User or download count15% of these screenshots, against 4% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Subline adds a second benefit16%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have playful App Store screenshots?
20 of the top 100 Health & Fitness apps (20%) have at least one, and 27 of their 574 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have playful App Store screenshots?
In the top ten: Planet Fitness (#2) and Stompers: Walking Step Counter (#6). Further down the chart: New EōS Fitness (#12), Finch: Self-Care Pet (#14), AHEALTH: Get Healthy Get Paid (#16), StepUp Pedometer Step Counter (#20) and Hatch Sleep (#26), and 13 more.
Should my Health & Fitness app have playful App Store screenshots?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Health & Fitness apps do it (20%), against 18 of the other 90 (20%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages