Explanatory Health & Fitness app screenshot subheadlines
The second line says how. The headline makes the promise and the smaller line says how the app keeps it.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
28% 28 of 100
Screenshots that do it
12% 70 of 574
The top ten
2 of 10 against 26 of the other 90
70 of the 574 Health & Fitness screenshots read (12%) do this, across 28 of the top 100 apps (28%). 2 of the top ten do it (20%), against 26 of the other 90 (29%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 18th for this. It is most common in Finance (56% of apps) and least common in Games (9%).
12 examples from the chart.
12 of the 70 explanatory Health & Fitness app screenshot subheadlines, one from each app, the highest on the chart first.
“Workout Routines and Videos ...”
“EXPLORE”
“Go beyond calories and macros.”
“Are you younger than your actual age?”
“VIEW ACCOUNT INFORMATION”
“Manage”
“Weight Tracking”
“Set your meal goal”
“High fives!”
“Calorie Tracker that works”
“300M”
“Explore Your Health & Wellness”
Real headline examples, word for word.
The words on 40 of the 70 that carry any, as each app wrote them.
“Workout Routines and Videos ...”
... for at the club and at home.Planet Fitness · #2 · screenshot 4“EXPLORE”
top-rated productsYuka - Food & Cosmetic Scanner · #5 · screenshot 4“Go beyond calories and macros.”
Track up to 95 macro and micronutrients - for free.Cronometer: Calorie Counter · #15 · screenshot 3“Are you younger than your actual age?”
AI measures your Bio Age and aging paceAHEALTH: Get Healthy Get Paid · #16 · screenshot 2“VIEW ACCOUNT INFORMATION”
CHECK-INS, CLASS BOOKINGS & BILLING HISTORYCrunch Fitness · #18 · screenshot 4“Manage”
Quickly access your plan benefits all in one placemyCigna · #23 · screenshot 1“Weight Tracking”
Reach and keep your target weightStepsApp Pedometer · #28 · screenshot 5- 02
“Set your meal goal”
Adjust calories and macros to find your best fit!MenuFit - Healthy Eating Out · #30 · screenshot 4 “High fives!”
Way to get after those exercises.Medbridge GO for Patients · #34 · screenshot 4“Calorie Tracker that works”
Most users who track consistently lose 1-2 lbs/weekCalorie Counter - MyNetDiary · #41 · screenshot 5- Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 “Explore Your Health & Wellness”
Easily view your current health data.InBody · #47 · screenshot 1“Monitor Your Heart Rate”
Powered by PPG TechnologyHeartica: Heart Rate Monitor · #48 · screenshot 1“The #1 Weight Loss Tracker”
EASILY TRACK YOUR CALORIES & NUTRITIONLose It! – Calorie Counter · #55 · screenshot 1“Share, Motivate, and Connect”
with the CommunityRENPHO Health · #56 · screenshot 6“and follow along.”
Receive guided instructional videos of the exercises prescribed by your therapistLimber Health Home Exercise · #57 · screenshot 3“Track Your Sleep Trends”
View key sleep data and nightly changesSleepSense: Sleep Tracker · #58 · screenshot 3“Training Plans”
Get your personalized training plan with a variety of exciting workoutsRunna: Running Plans & Coach · #64 · screenshot 1“Do what feels good”
Feel like dancing, swimming, boxing or running? Wellhub helps you to craft rituals that suit you best.Wellhub (Gympass) · #69 · screenshot 3“Own your health”
Membership includes 160+ lab tests per year, split across two sets of tests, to help you stay proactive about your health.Function Health · #83 · screenshot 1“Find the in-network care that you need”
Use these tools to find providers, estimate costs, and get care.BCBSTX · #89 · screenshot 3“Real Money on Your Goal”
So you actually hit itSteppa - Step Challenges · #90 · screenshot 2“Engage”
Start healthy habits and have fun doing itPersonify Health · #91 · screenshot 2“The Best Meditation App”
New York Times Wirecutter, 2025“New York Times Wirecutter, 2025”Insight Timer: Meditate, Sleep · #93 · screenshot 1“Today”
Quick View The DateDa Fit · #94 · screenshot 1“Smart AI”
Tailored & AdaptiveHome Workout - No Equipments · #95 · screenshot 6- Set The Standard
“STOP GUESSING YOUR NEXT WORKOUT”
Programs built by the 6x Mr. Olympia Chris BumsteadSTNDRD Workout & Fitness Plans · #96 · screenshot 1 “نظام صيام لحرق الدهون”
نظام صيام يساعدك تخسر الدهون بثبات“أفضل تطبيق صيام جربته” “سهل الاستخدام ونتائجه حقيقة”صيامي: صيام ذكي ومتقطع · #100 · screenshot 5“POWER UP WITH PERKS”
Members save BIG on your favorite brands.Planet Fitness · #2 · screenshot 6“SUPPORT A 100%”
independent projectYuka - Food & Cosmetic Scanner · #5 · screenshot 6“Accurate data you can trust.”
Nutrient information from verified, lab-analyzed data.Cronometer: Calorie Counter · #15 · screenshot 4“Build habits, get younger”
Log your walks, sleep, meals, and medsAHEALTH: Get Healthy Get Paid · #16 · screenshot 3“Find Care”
Easily locate top providers near you, or schedule a virtual doctor visit“Easily locate top providers near you, or schedule a virtual doctor visit”myCigna · #23 · screenshot 2- 03
“Your own healthy menu”
Sorted into categories for your goals.MenuFit - Healthy Eating Out · #30 · screenshot 5 “Track Blood Pressure History”
Monitor blood pressure fluctuations over time.InBody · #47 · screenshot 2“Support Every Step of the Way”
Ask your provider about receiving one on one virtual coaching from a specialized Care Navigator.Limber Health Home Exercise · #57 · screenshot 4“Relax with White Noise”
Find calming sounds for better restSleepSense: Sleep Tracker · #58 · screenshot 4“Live coaching”
Follow workouts on your phone, Apple Watch, Garmin, Treadmill and moreRunna: Running Plans & Coach · #64 · screenshot 2“Checking in takes seconds”
You can walk in and exercise right away.Wellhub (Gympass) · #69 · screenshot 4“Monitor diseases”
Catch signs of thousands of diseases before symptoms show, with testing for your heart, hormones, liver, kidneys, thyroid, and more.Function Health · #83 · screenshot 2
Top ten Health & Fitness apps that do it.
- #2Planet Fitness2 of its 6 screenshots
- #5Yuka - Food & Cosmetic Scanner2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 56% 56 of 100 | 29% 170 of 581 | 7 of 10 |
| Food & Drink | 52% 52 of 100 | 27% 146 of 540 | 7 of 10 |
| Shopping | 52% 52 of 100 | 30% 169 of 562 | 4 of 10 |
| Sports | 47% 47 of 100 | 23% 128 of 558 | 7 of 10 |
| Social Networking | 41% 41 of 100 | 19% 108 of 554 | 5 of 10 |
| Reference | 40% 40 of 100 | 23% 128 of 566 | 5 of 10 |
| Travel | 40% 40 of 100 | 19% 104 of 561 | 0 of 10 |
| Utilities | 38% 38 of 100 | 18% 101 of 549 | 3 of 10 |
| Business | 36% 36 of 100 | 15% 82 of 554 | 3 of 10 |
| Developer Tools | 36% 36 of 100 | 21% 104 of 507 | 3 of 10 |
| Lifestyle | 36% 36 of 100 | 16% 91 of 556 | 6 of 10 |
| Photo & Video | 36% 36 of 100 | 15% 86 of 566 | 5 of 10 |
| Navigation | 35% 35 of 99 | 17% 94 of 566 | 2 of 10 |
| Graphics & Design | 34% 34 of 99 | 14% 81 of 564 | 5 of 10 |
| Entertainment | 32% 32 of 100 | 15% 84 of 544 | 3 of 10 |
| News | 31% 30 of 98 | 17% 90 of 517 | 0 of 10 |
| Music | 29% 29 of 100 | 9% 52 of 550 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 12% 70 of 574 | 2 of 10 |
| Productivity | 27% 27 of 99 | 13% 71 of 551 | 1 of 10 |
| Education | 27% 27 of 100 | 11% 59 of 555 | 4 of 10 |
| Medical | 27% 27 of 100 | 13% 69 of 548 | 1 of 10 |
| Weather | 27% 27 of 100 | 14% 80 of 555 | 3 of 10 |
| Games | 9% 9 of 100 | 5% 31 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 18% of all Health & Fitness screenshots
- Headline under five words83% of these screenshots, against 55% of all Health & Fitness screenshots
- Headline readable at thumbnail size51% of these screenshots, against 27% of all Health & Fitness screenshots
- Says “you” or “your”64% of these screenshots, against 40% of all Health & Fitness screenshots
- Headline on one line30% of these screenshots, against 9% of all Health & Fitness screenshots
- Phone cut off at the foot40% of these screenshots, against 25% of all Health & Fitness screenshots
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Playful tone20%
- Subline adds a second benefit16%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with price2%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have explanatory App Store screenshot subheadlines?
28 of the top 100 Health & Fitness apps (28%) have at least one, and 70 of their 574 screenshots (12%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have explanatory App Store screenshot subheadlines?
In the top ten: Planet Fitness (#2) and Yuka - Food & Cosmetic Scanner (#5). Further down the chart: Cronometer: Calorie Counter (#15), AHEALTH: Get Healthy Get Paid (#16), Crunch Fitness (#18), myCigna (#23) and StepsApp Pedometer (#28), and 21 more.
Should my Health & Fitness app have explanatory App Store screenshot subheadlines?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Health & Fitness apps do it (20%), against 26 of the other 90 (29%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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