Explanatory Food & Drink app screenshot subheadlines
The second line says how. The headline makes the promise and the smaller line says how the app keeps it.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
52% 52 of 100
Screenshots that do it
27% 146 of 540
The top ten
7 of 10 against 45 of the other 90
146 of the 540 Food & Drink screenshots read (27%) do this, across 52 of the top 100 apps (52%). 7 of the top ten do it (70%), against 45 of the other 90 (50%): the top ten do it more than the rest. Of the 23 categories read so far, Food & Drink is 2nd for this. It is most common in Finance (56% of apps) and least common in Games (9%).
12 examples from the chart.
12 of the 146 explanatory Food & Drink app screenshot subheadlines, one from each app, the highest on the chart first.
“Order ahead to save time (& avoid the line)”
“DELIVERED IN AS LITTLE AS AN HOUR*”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“TRACK IT LIVE.”
“save”
“FIND LOCATIONS”
“Preference Picker”
“World's most popular”
“PICKUP”
“Make It,\nYour Way”
“ORDERING MADE EASY”
Real headline examples, word for word.
The words on 40 of the 146 that carry any, as each app wrote them.
“Order ahead to save time (& avoid the line)”
Avoid the line excludes Drive ThruMcDonald's · #1 · screenshot 2“DELIVERED IN AS LITTLE AS AN HOUR*”
*Based on average delivery time. Delivery times may vary and are not guaranteed.DoorDash: Food, Grocery, More · #2 · screenshot 3- >>>
“ORDER AHEAD”
Freshly made when you arrive.7 Brew Coffee · #4 · screenshot 1 “Mid-week grocery run. Without the run.”
Refill your fridge and get what you need deliveredUber Eats: Food & Groceries · #5 · screenshot 1“TRACK IT LIVE.”
SEE WHERE YOUR ORDER IS AT EVERY STEP OF THE WAY.Domino's Pizza USA · #8 · screenshot 2“save”
FOOD FROM BAKERIES, RESTAURANTS, SUPERMARKETS AND MORE.Too Good To Go: End Food Waste · #9 · screenshot 2“FIND LOCATIONS”
NEAR YOUDave’s Hot Chicken® · #10 · screenshot 2“Preference Picker”
Available at most retailer brands on Instacart MarketplaceInstacart: Groceries & Food · #11 · screenshot 3“World's most popular”
recipe organizerReciMe: Recipes & Meal Planner · #12 · screenshot 1“PICKUP”
Quickly grab your order from our pickup shelves.Chipotle · #13 · screenshot 1“Make It,\nYour Way”
Customize Your OrderBURGER KING® App · #15 · screenshot 2“ORDERING MADE EASY”
No lines. No drive-thru. Ready when you are.Wendy’s · #20 · screenshot 1“Earn Points”
ANY WAY YOU PAYDunkin' · #21 · screenshot 2“Start here”
Your one-stop-shop for everything dining outOpenTable · #22 · screenshot 2“We deliver”
Yes, we deliver. Just tell us where you are and we will bring it right to your door. Or skip the line and use Pizza Portal PickupLittle Caesars Pizza · #24 · screenshot 1“Try thousands of restaurants”
from local spots to national chains.Grubhub: Food Delivery · #25 · screenshot 4“EAT, EARN, ENJOY”
withPanda Express · #28 · screenshot 1“Cut the Line”
ORDER ON THE GOJersey Mike's · #29 · screenshot 4“NEVER MISS A Bite”
Get first dibs on new menu drops, exclusive app-only deals, and the latest and greatest Panera news, right in your pocket.Panera Bread · #32 · screenshot 4“Pay your bill and earn rewards”
At thousands of restaurantsinKind · #35 · screenshot 1“PLACE YOUR ORDER”
FOR PICKUP OR DELIVERYBuffalo Wild Wings · #36 · screenshot 1“Earn Points at the Pump”
Fuel rewards not available in NJWawa · #40 · screenshot 2“Browse, Book, Bon Appétit.”
No waiting game, no phone calls, two taps and the table is yours.Resy · #42 · screenshot 3“Earn Points Towards DQ® Rewards”
Available at select locationsDairy Queen® Food & Treats · #44 · screenshot 4“Earn 10 points”
FOR EVERY $1 SPENTArby’s - Pickup or Delivery · #46 · screenshot 2“ORDERING MADE EASY”
Customize and order your favs in just a few taps.Jack in the Box® Order App · #47 · screenshot 2“QUICKLY ORDER YOUR FAVORITES”
With just one tap, add your favorites to the cart right from the home screen.Chilis · #48 · screenshot 2- Earn
“REWARDS”
We’re saying thank you with a new program packed with rewards and surprises.Whataburger · #50 · screenshot 2 “America's Diner, Delivered.”
Whether you're in a booth or ordering in, we've got you.Denny's · #52 · screenshot 1“Send Digital Gift Cards”
to friends and family!Crumbl · #54 · screenshot 5“INBOX FULL OF PERKS”
Easily apply promotions to your bagShake Shack · #56 · screenshot 1- Earn 'em
“Score 10 Points For Every $1 Spent”
Keep track of your points balance on the Rewards tabJimmy John’s Sandwiches · #58 · screenshot 3 “Track”
Track all of your favorite restaurants in organized lists and mapsBeli · #60 · screenshot 1“OR PICK IT UP”
DRIVE-THRU INSIDE CURBSIDESheetz Food Delivery & Rewards · #63 · screenshot 2“Find Your Nearest Olive Garden”
Search for your nearest Olive Garden to get directions, hours of operation, and more.Olive Garden Italian Kitchen · #65 · screenshot 2“Search”
for your favoritesCasey's · #66 · screenshot 5“#1 Downloaded”
Restaurant Search App in Japan for International Travelers*Tabelog - Food Guide in Japan · #70 · screenshot 1“Sign up today to get 5 FREE FINGERZ”
with $5 purchaseZaxbys · #74 · screenshot 2“Convenience”
Order snacks, alcohol, groceries, essentials & more.Gopuff - Grocery Delivery · #77 · screenshot 2“Pair and brew”
Pair your device and unlock exclusive features of your connected coffee machine.Nespresso Smart · #80 · screenshot 3
Top ten Food & Drink apps that do it.
- #1McDonald's1 of its 3 screenshots
- #2DoorDash: Food, Grocery, More2 of its 6 screenshots
- #47 Brew Coffee2 of its 5 screenshots
- #5Uber Eats: Food & Groceries1 of its 6 screenshots
- #8Domino's Pizza USA2 of its 5 screenshots
- #9Too Good To Go: End Food Waste3 of its 6 screenshots
- #10Dave’s Hot Chicken®3 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 56% 56 of 100 | 29% 170 of 581 | 7 of 10 |
| Food & Drink | 52% 52 of 100 | 27% 146 of 540 | 7 of 10 |
| Shopping | 52% 52 of 100 | 30% 169 of 562 | 4 of 10 |
| Sports | 47% 47 of 100 | 23% 128 of 558 | 7 of 10 |
| Social Networking | 41% 41 of 100 | 19% 108 of 554 | 5 of 10 |
| Reference | 40% 40 of 100 | 23% 128 of 566 | 5 of 10 |
| Travel | 40% 40 of 100 | 19% 104 of 561 | 0 of 10 |
| Utilities | 38% 38 of 100 | 18% 101 of 549 | 3 of 10 |
| Business | 36% 36 of 100 | 15% 82 of 554 | 3 of 10 |
| Developer Tools | 36% 36 of 100 | 21% 104 of 507 | 3 of 10 |
| Lifestyle | 36% 36 of 100 | 16% 91 of 556 | 6 of 10 |
| Photo & Video | 36% 36 of 100 | 15% 86 of 566 | 5 of 10 |
| Navigation | 35% 35 of 99 | 17% 94 of 566 | 2 of 10 |
| Graphics & Design | 34% 34 of 99 | 14% 81 of 564 | 5 of 10 |
| Entertainment | 32% 32 of 100 | 15% 84 of 544 | 3 of 10 |
| News | 31% 30 of 98 | 17% 90 of 517 | 0 of 10 |
| Music | 29% 29 of 100 | 9% 52 of 550 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 12% 70 of 574 | 2 of 10 |
| Productivity | 27% 27 of 99 | 13% 71 of 551 | 1 of 10 |
| Education | 27% 27 of 100 | 11% 59 of 555 | 4 of 10 |
| Medical | 27% 27 of 100 | 13% 69 of 548 | 1 of 10 |
| Weather | 27% 27 of 100 | 14% 80 of 555 | 3 of 10 |
| Games | 9% 9 of 100 | 5% 31 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 36% of all Food & Drink screenshots
- Headline under five words89% of these screenshots, against 57% of all Food & Drink screenshots
- Says “you” or “your”59% of these screenshots, against 41% of all Food & Drink screenshots
- Headline in capitals49% of these screenshots, against 34% of all Food & Drink screenshots
- Headline readable at thumbnail size56% of these screenshots, against 41% of all Food & Drink screenshots
- States a benefit71% of these screenshots, against 58% of all Food & Drink screenshots
More in meaning
- Plain tone97%
- States a benefit97%
- Leads with a feature94%
- Playful tone43%
- Asks for an action31%
- Leads with price21%
- Subline adds a second benefit18%
- Premium tone17%
- Names its audience15%
- Compares with something9%
- Leads with a problem7%
- Leads with an outcome7%
- Urgent tone7%
- Leads with what is new5%
- Leads with who it is for4%
- Leads with trust1%
- Technical tone1%
Questions, answered from the chart.
How many top Food & Drink apps have explanatory App Store screenshot subheadlines?
52 of the top 100 Food & Drink apps (52%) have at least one, and 146 of their 540 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Food & Drink apps have explanatory App Store screenshot subheadlines?
In the top ten: McDonald's (#1), DoorDash: Food, Grocery, More (#2), 7 Brew Coffee (#4), Uber Eats: Food & Groceries (#5), Domino's Pizza USA (#8), Too Good To Go: End Food Waste (#9) and Dave’s Hot Chicken® (#10). Further down the chart: Instacart: Groceries & Food (#11), ReciMe: Recipes & Meal Planner (#12), Chipotle (#13), BURGER KING® App (#15) and Wendy’s (#20), and 40 more.
Should my Food & Drink app have explanatory App Store screenshot subheadlines?
The chart shows who does it, not whether it would work for your app. 7 of the top ten Food & Drink apps do it (70%), against 45 of the other 90 (50%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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