Explanatory News app screenshot subheadlines
The second line says how. The headline makes the promise and the smaller line says how the app keeps it.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
31% 30 of 98
Screenshots that do it
17% 90 of 517
The top ten
0 of 10 against 30 of the other 88
90 of the 517 News screenshots read (17%) do this, across 30 of the top 98 apps (31%). 0 of the top ten do it (0%), against 30 of the other 88 (34%): the top ten do it less than the rest. Of the 23 categories read so far, News is 16th for this. It is most common in Finance (56% of apps) and least common in Games (9%).
12 examples from the chart.
12 of the 90 explanatory News app screenshot subheadlines, one from each app, the highest on the chart first.
“Walkie Talkie”
“The Biggest Movers in the Market, Live”
“Save for Later”
“Add locations”
“Your News, Your Language”
“Stream documentaries on demand.”
“Stories for you”
“talk or just listen in”
“Galleries”
“Podcast App”
“Unlimited Access”
“GIAO LƯU, KẾT NỐI ĐOÀN VIÊN - THANH NIÊN”
Real headline examples, word for word.
The words on 40 of the 90 that carry any, as each app wrote them.
“Walkie Talkie”
Push to talkPolice Scanner: Fire Radio · #14 · screenshot 1“The Biggest Movers in the Market, Live”
Every stock on NYSE and NASDAQ, scanned in real time.Stocks.News－Market Alerts · #16 · screenshot 1“Save for Later”
Build a list of stories to revisit anytime.The Wall Street Journal News · #18 · screenshot 3“Add locations”
to receive the alerts most relevant to youAwareCA · #21 · screenshot 1“Your News, Your Language”
Catch up on the news in Spanish, Chinese, and more.SmartNews: Breaking News · #24 · screenshot 1“Stream documentaries on demand.”
In-app purchase requiredBBC: World News & Stories · #25 · screenshot 4“Stories for you”
based on your interestsGoogle News · #27 · screenshot 4“talk or just listen in”
ask to speakClubhouse · #28 · screenshot 3“Galleries”
Scroll through the detailsAP News · #33 · screenshot 6“Podcast App”
Find great podcasts.Podcast App · #35 · screenshot 1“Unlimited Access”
All of our journalism, on any deviceThe Atlantic Magazine · #41 · screenshot 3“GIAO LƯU, KẾT NỐI ĐOÀN VIÊN - THANH NIÊN”
TÍNH NĂNG TRÒ CHUYỆN/ KÊNH CỘNG ĐỒNGThanh niên Việt Nam · #48 · screenshot 2“WATCH LIVE AND ON DEMAND”
Watch live and on-demand coverage from NBC News NOW, TODAY All Day, Dateline, NBC Sports, local news and moreNBC News: Breaking & US News · #53 · screenshot 2“Stream”
Live TVCNBC: Stock Market & Business · #54 · screenshot 6“Stream Live MS NOW TV Shows”
MS NOW Membership or TV login requiredMS NOW: Live & Breaking News · #55 · screenshot 4“Make your show the next big thing”
Connect with fans, track analytics, and grow your show on Spotify.Spotify for Creators · #60 · screenshot 1“ALWAYS CONNECTED. ALWAYS ON.”
Your all-in-one destination for local news, weather forecasts and information.Spectrum News: Local Stories · #62 · screenshot 1“Read expert reporting”
that digs deeperFinancial Times: Business News · #64 · screenshot 2“WATCH ON DEMAND”
WATCH EPISODES OF YOUR FAVORITE CBS NEWS SHOWSCBS News: Live Breaking News · #65 · screenshot 4“中国领事”
以人为本 外交为民中国领事 · #66 · screenshot 1“YOUR SHOWS. YOUR MOVIES.”
TRACK EVERYTHING YOU WATCH, ALL IN ONE PLACE.TV Club: Movies & Show Tracker · #67 · screenshot 1“A universe of content within reach.”
Thousands of newspapers and magazines. One app.PressReader: News & Magazines · #75 · screenshot 1“In-Depth Financial Analysis”
Expert insights from our award-winning newsroom.Barron’s - Investing Insights · #76 · screenshot 1“Get local”
news, weather and sports anytime anywhere.WJHG News · #78 · screenshot 1“Give your brain a break.”
PuzzlesThe Guardian - US & World News · #80 · screenshot 5“US News”
National coverage by our reporters throughout the United States.Epoch Times: Live & Breaking · #81 · screenshot 2“Get local”
news, weather and sports anytime anywhere.Atlanta News First · #84 · screenshot 1“Busca y encuentra exactamente lo que quieres”
Con la herramienta de búsqueda podrás filtrar el contenido de forma inmediataPrensa Abierta · #85 · screenshot 1“Read what matters.”
We publish stories and commentary about the world as it actually is.The Free Press · #86 · screenshot 2“TRUTH OVER NOISE”
Independent reporting rooted in evidence, not outrageSnopes · #89 · screenshot 3“Listen to”
Live police & fire radioPolice Scanner: Fire Radio · #14 · screenshot 3“See What Insiders & Politicians Trade”
Every filing, tracked automatically.Stocks.News－Market Alerts · #16 · screenshot 2“Notifications”
Get real time updates on your phone.The Wall Street Journal News · #18 · screenshot 4“Choose maps”
based on your style preference and needsAwareCA · #21 · screenshot 2“4,500+ Premium Sources”
Trusted news from thousands of publishers, all in one app.SmartNews: Breaking News · #24 · screenshot 2“Stay updated”
across all your devicesGoogle News · #27 · screenshot 6“New Ideas, Every Day”
Thoughtfully curated by Atlantic editorsThe Atlantic Magazine · #41 · screenshot 4“QUẢN LÝ ĐOÀN VIÊN MỌI LÚC MỌI NƠI”
THỰC HIỆN NGHIỆP VỤ QUẢN LÝ ĐOÀN VIÊN NGAY TRÊN ỨNG DỤNGThanh niên Việt Nam · #48 · screenshot 3“SUBSCRIBE AND GO DEEPER”
Get the best of NBC News, including subscriber-only video briefings, exclusive newsletters, and more with fewer ad interruptionsNBC News: Breaking & US News · #53 · screenshot 3“Connect with MS NOW Journalists”
MS NOW Membership requiredMS NOW: Live & Breaking News · #55 · screenshot 5
Top ten News apps that do it.
None of the top ten do. The highest app on the chart that does is Police Scanner: Fire Radio, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 56% 56 of 100 | 29% 170 of 581 | 7 of 10 |
| Food & Drink | 52% 52 of 100 | 27% 146 of 540 | 7 of 10 |
| Shopping | 52% 52 of 100 | 30% 169 of 562 | 4 of 10 |
| Sports | 47% 47 of 100 | 23% 128 of 558 | 7 of 10 |
| Social Networking | 41% 41 of 100 | 19% 108 of 554 | 5 of 10 |
| Reference | 40% 40 of 100 | 23% 128 of 566 | 5 of 10 |
| Travel | 40% 40 of 100 | 19% 104 of 561 | 0 of 10 |
| Utilities | 38% 38 of 100 | 18% 101 of 549 | 3 of 10 |
| Business | 36% 36 of 100 | 15% 82 of 554 | 3 of 10 |
| Developer Tools | 36% 36 of 100 | 21% 104 of 507 | 3 of 10 |
| Lifestyle | 36% 36 of 100 | 16% 91 of 556 | 6 of 10 |
| Photo & Video | 36% 36 of 100 | 15% 86 of 566 | 5 of 10 |
| Navigation | 35% 35 of 99 | 17% 94 of 566 | 2 of 10 |
| Graphics & Design | 34% 34 of 99 | 14% 81 of 564 | 5 of 10 |
| Entertainment | 32% 32 of 100 | 15% 84 of 544 | 3 of 10 |
| News | 31% 30 of 98 | 17% 90 of 517 | 0 of 10 |
| Music | 29% 29 of 100 | 9% 52 of 550 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 12% 70 of 574 | 2 of 10 |
| Productivity | 27% 27 of 99 | 13% 71 of 551 | 1 of 10 |
| Education | 27% 27 of 100 | 11% 59 of 555 | 4 of 10 |
| Medical | 27% 27 of 100 | 13% 69 of 548 | 1 of 10 |
| Weather | 27% 27 of 100 | 14% 80 of 555 | 3 of 10 |
| Games | 9% 9 of 100 | 5% 31 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 26% of all News screenshots
- Headline under five words74% of these screenshots, against 38% of all News screenshots
- Headline readable at thumbnail size57% of these screenshots, against 27% of all News screenshots
- Headline on one line28% of these screenshots, against 9% of all News screenshots
- Words at the top94% of these screenshots, against 78% of all News screenshots
- Phone drawn99% of these screenshots, against 83% of all News screenshots
More in meaning
- Plain tone86%
- Leads with a feature81%
- States a benefit71%
- Urgent tone33%
- Asks for an action24%
- Subline adds a second benefit16%
- Premium tone15%
- Names its audience12%
- Compares with something9%
- Leads with what is new8%
- Playful tone8%
- Leads with trust7%
- Leads with an outcome4%
- Leads with a problem3%
- Technical tone2%
- Leads with price1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top News apps have explanatory App Store screenshot subheadlines?
30 of the top 98 News apps (31%) have at least one, and 90 of their 517 screenshots (17%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which News apps have explanatory App Store screenshot subheadlines?
None of the top ten do. The highest on the chart: Police Scanner: Fire Radio (#14), Stocks.News－Market Alerts (#16), The Wall Street Journal News (#18), AwareCA (#21) and SmartNews: Breaking News (#24), and 25 more.
Should my News app have explanatory App Store screenshot subheadlines?
The chart shows who does it, not whether it would work for your app. 0 of the top ten News apps do it (0%), against 30 of the other 88 (34%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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