News app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
133 of the 517 News screenshots read (26%) do this, across 44 of the top 98 apps (45%). 1 of the top ten do it (10%), against 43 of the other 88 (49%): the top ten do it less than the rest. Of the 23 categories read so far, News is 15th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 133 News app screenshots with a subheadline, one from each app, the highest on the chart first.

“Join over 100 million neighbors”

“Walkie Talkie”

“The Biggest Movers in the Market, Live”

“Breaking News”

“THE WHITE HOUSE”

“Add locations”

“Your News, Your Language”

“Stream documentaries on demand.”

“Stories for you”

“talk or just listen in”

“50 MILLION+ FREE PODCASTS”

“7,000+ Live Scanners”
Real headline examples, word for word.
The words on 40 of the 133 that carry any, as each app wrote them.
“Join over 100 million neighbors”
in 345,000 neighborhoodsNextdoor: Neighborhood Network · #5 · screenshot 1“Walkie Talkie”
Push to talkPolice Scanner: Fire Radio · #14 · screenshot 1“The Biggest Movers in the Market, Live”
Every stock on NYSE and NASDAQ, scanned in real time.Stocks.News-Market Alerts · #16 · screenshot 1“Breaking News”
Stay connected to the stories that matter.The Wall Street Journal News · #18 · screenshot 1“THE WHITE HOUSE”
PRESIDENT DONALD J. TRUMPThe White House · #19 · screenshot 4“Add locations”
to receive the alerts most relevant to youAwareCA · #21 · screenshot 1“Your News, Your Language”
Catch up on the news in Spanish, Chinese, and more.SmartNews: Breaking News · #24 · screenshot 1“Stream documentaries on demand.”
In-app purchase requiredBBC: World News & Stories · #25 · screenshot 4“Stories for you”
based on your interestsGoogle News · #27 · screenshot 4“talk or just listen in”
ask to speakClubhouse · #28 · screenshot 3- Castbox
“50 MILLION+ FREE PODCASTS”
Up-to-date ContentPodcast App & Player - Castbox · #29 · screenshot 1 “7,000+ Live Scanners”
★ 4.6 · 28,000+ ratingsPolice Scanner: Crime Radar · #32 · screenshot 3“The Associated Press”
Advancing the Power of FactsAP News · #33 · screenshot 1“Podcast App”
Find great podcasts.Podcast App · #35 · screenshot 1“Unlimited Access”
All of our journalism, on any deviceThe Atlantic Magazine · #41 · screenshot 3“Listen with Apple CarPlay”
+ Live radio + Podcasts + Audio articles and moreBloomberg: Business News Daily · #44 · screenshot 5“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
CẬP NHẬT TIN TỨC MỚI DỄ DÀNG - NHANH CHÓNGThanh niên Việt Nam · #48 · screenshot 1“TOP STORIES AND BREAKING NEWS”
Award-winning journalism and trusted analysis from NBC NewsNBC News: Breaking & US News · #53 · screenshot 1“Stream”
Live TVCNBC: Stock Market & Business · #54 · screenshot 6“Stay Informed and Connected”
Live Q&A Happening NowMS NOW: Live & Breaking News · #55 · screenshot 1“Get local anytime anywhere.”
news, weather and sportsFOX10 News · #57 · screenshot 1“Your favorite podcasts & livestreams at your fingertips”
Listen/Watch/Learn/EnjoyPodbean Podcast App & Player · #58 · screenshot 1“Schedule”
always on timeFEED Mobile · #59 · screenshot 4“Make your show the next big thing”
Connect with fans, track analytics, and grow your show on Spotify.Spotify for Creators · #60 · screenshot 1“ALWAYS CONNECTED. ALWAYS ON.”
Your all-in-one destination for local news, weather forecasts and information.Spectrum News: Local Stories · #62 · screenshot 1“A much better core viewing experience.”
20,000+ 5 Star ReviewsNarwhal for Reddit · #63 · screenshot 1“Read expert reporting”
that digs deeperFinancial Times: Business News · #64 · screenshot 2“THE #1 FREE STREAMING NEWS CHANNEL”
LIVE NEWS, 24/7CBS News: Live Breaking News · #65 · screenshot 1“中国领事”
以人为本 外交为民中国领事 · #66 · screenshot 1“YOUR SHOWS. YOUR MOVIES.”
TRACK EVERYTHING YOU WATCH, ALL IN ONE PLACE.TV Club: Movies & Show Tracker · #67 · screenshot 1“A universe of content within reach.”
Thousands of newspapers and magazines. One app.PressReader: News & Magazines · #75 · screenshot 1“In-Depth Financial Analysis”
Expert insights from our award-winning newsroom.Barron’s - Investing Insights · #76 · screenshot 1“Get local”
news, weather and sports anytime anywhere.WJHG News · #78 · screenshot 1“LIVE COVERAGE”
& ALERTSVery Local: News & Weather · #79 · screenshot 3“Give your brain a break.”
PuzzlesThe Guardian - US & World News · #80 · screenshot 5“US News”
National coverage by our reporters throughout the United States.Epoch Times: Live & Breaking · #81 · screenshot 2“NO CABLE LOGIN REQUIRED ENJOY UNLIMITED ENTERTAINMENT ON FREECABLE TV!”
2000+ TV SHOWS, MOVIES, & NEWS CHANNELS ALL IN ONE APP!FREECABLE TV: News & TV Shows · #82 · screenshot 1“Get local”
news, weather and sports anytime anywhere.Atlanta News First · #84 · screenshot 1“Busca y encuentra exactamente lo que quieres”
Con la herramienta de búsqueda podrás filtrar el contenido de forma inmediataPrensa Abierta · #85 · screenshot 1“THE FREEPRESS”
For Free People.The Free Press · #86 · screenshot 1
Top ten News apps that do it.
- #5Nextdoor: Neighborhood Network1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline68% of these screenshots, against 17% of all News screenshots
- Headline under five words73% of these screenshots, against 38% of all News screenshots
- Headline readable at thumbnail size59% of these screenshots, against 27% of all News screenshots
- Headline in capitals33% of these screenshots, against 14% of all News screenshots
- Has a headline100% of these screenshots, against 84% of all News screenshots
- States a benefit47% of these screenshots, against 34% of all News screenshots
More in words
- Has a headline86%
- Tells you to do something72%
- Headline under five words65%
- Says “you” or “your”57%
- No words at all30%
- Names the app24%
- Headline in Title Case22%
- Uses a number21%
- Headline on one line20%
- Headline in capitals19%
- Headline over eight words15%
- Has a kicker13%
- Says “I” or “my”13%
- Names another app2%
- Asks a question1%
- Exclaims1%
- Uses a percentage1%
- Uses an emoji1%
Questions, answered from the chart.
How many top News apps have App Store screenshots with a subheadline?
Which News apps have App Store screenshots with a subheadline?
Should my News app have App Store screenshots with a subheadline?
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