News app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
13% 13 of 98
Screenshots that do it
3% 17 of 517
The top ten
0 of 10 against 13 of the other 88
17 of the 517 News screenshots read (3%) do this, across 13 of the top 98 apps (13%). 0 of the top ten do it (0%), against 13 of the other 88 (15%): the top ten do it less than the rest. Of the 23 categories read so far, News is 9th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
12 examples from the chart.
12 of the 17 News app screenshots that say “I” or “my”, one from each app, the highest on the chart first.
“Read to Me”
“Join 1.5 million Christians already trusting our news”
“Loved By Readers”
“Preview your next listens with our AI hosts”
“Join our knowledge- sharing community”
“Sharpen your wit with cartoons and humor.”
“Unlimited Access”
“Join the conversation during our live Q&A events.”
“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
“In-Depth Financial Analysis”
“Deeply invested in sports? So are we.”
“US News”
Real headline examples, word for word.
The words on all 17 that carry any, as each app wrote them.
“Read to Me”
Listen to WSJ anywhere, anytime.The Wall Street Journal News · #18 · screenshot 6“Join 1.5 million Christians already trusting our news”
The Pour Over · #20 · screenshot 1“Loved By Readers”
“My go-to first thing in the morning is SmartNews. Informative and always updated.”SmartNews: Breaking News · #24 · screenshot 4“Preview your next listens with our AI hosts”
Podcast App · #35 · screenshot 4“Join our knowledge- sharing community”
Quora · #37 · screenshot 6“Sharpen your wit with cartoons and humor.”
“Is it time to go to sleep, or are we still waking up?”The New Yorker · #40 · screenshot 6“Unlimited Access”
All of our journalism, on any deviceThe Atlantic Magazine · #41 · screenshot 3“Join the conversation during our live Q&A events.”
Daily Wire · #47 · screenshot 6“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
CẬP NHẬT TIN TỨC MỚI DỄ DÀNG - NHANH CHÓNGThanh niên Việt Nam · #48 · screenshot 1“In-Depth Financial Analysis”
Expert insights from our award-winning newsroom.Barron’s - Investing Insights · #76 · screenshot 1“Deeply invested in sports? So are we.”
The Guardian - US & World News · #80 · screenshot 3“US News”
National coverage by our reporters throughout the United States.Epoch Times: Live & Breaking · #81 · screenshot 2“Read what matters.”
We publish stories and commentary about the world as it actually is.The Free Press · #86 · screenshot 2“Find calm in the chaos”
“The Pour Over is the only news source I need to stay smart, but focus on Christ” || “Relieved to read simple and clean news with a Christian perspective” || “Trims down the endless information of news into bite-sized stories without trying to sell me on a polical agenda”The Pour Over · #20 · screenshot 2“GIAO LƯU, KẾT NỐI ĐOÀN VIÊN - THANH NIÊN”
TÍNH NĂNG TRÒ CHUYỆN/ KÊNH CỘNG ĐỒNGThanh niên Việt Nam · #48 · screenshot 2“Tailor topics to your taste.”
My GuardianThe Guardian - US & World News · #80 · screenshot 6“QUẢN LÝ ĐOÀN VIÊN MỌI LÚC MỌI NƠI”
THỰC HIỆN NGHIỆP VỤ QUẢN LÝ ĐOÀN VIÊN NGAY TRÊN ỨNG DỤNGThanh niên Việt Nam · #48 · screenshot 3
Top ten News apps that do it.
None of the top ten do. The highest app on the chart that does is The Wall Street Journal News, at #18.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Serif headline47% of these screenshots, against 15% of all News screenshots
- Illustration or mascot53% of these screenshots, against 25% of all News screenshots
- Has a subline53% of these screenshots, against 26% of all News screenshots
- Low contrast words35% of these screenshots, against 11% of all News screenshots
- Subline explains the headline41% of these screenshots, against 17% of all News screenshots
- Light65% of these screenshots, against 41% of all News screenshots
More in words
- Has a headline86%
- Tells you to do something72%
- Headline under five words65%
- Says “you” or “your”57%
- Has a subline45%
- No words at all30%
- Names the app24%
- Headline in Title Case22%
- Uses a number21%
- Headline on one line20%
- Headline in capitals19%
- Headline over eight words15%
- Has a kicker13%
- Names another app2%
- Asks a question1%
- Exclaims1%
- Uses a percentage1%
- Uses an emoji1%
Questions, answered from the chart.
How many top News apps have App Store screenshots that say “I” or “my”?
13 of the top 98 News apps (13%) have at least one, and 17 of their 517 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which News apps have App Store screenshots that say “I” or “my”?
None of the top ten do. The highest on the chart: The Wall Street Journal News (#18), The Pour Over (#20), SmartNews: Breaking News (#24), Podcast App (#35) and Quora (#37), and 8 more.
Should my News app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 0 of the top ten News apps do it (0%), against 13 of the other 88 (15%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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