Games app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
2 of the 567 Games screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Games is 23rd for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 2 examples from the chart.
Every one of the Games app screenshots that say “I” or “my” on the chart, the highest app first.
“HERE FOR YOU 24/7”
“Loved By Our Players”
Real headline examples, word for word.
The words on all 2 that carry any, as each app wrote them.
“HERE FOR YOU 24/7”
“Hi, Avia Support here. How can I help you today? 😁”Mahjong Rumble: Win Real Cash · #45 · screenshot 6“Loved By Our Players”
Playtest Pro by BestPlay · #65 · screenshot 5
Top ten Games apps that do it.
None of the top ten do. The highest app on the chart that does is Mahjong Rumble: Win Real Cash, at #45.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
More in words
- Has a headline82%
- Headline under five words81%
- Tells you to do something74%
- Headline in capitals57%
- Headline on one line51%
- No words at all37%
- Exclaims36%
- Says “you” or “your”31%
- Uses a number24%
- Headline in Title Case19%
- Has a subline18%
- Has a kicker7%
- Headline over eight words5%
- Names the app5%
- Asks a question3%
- Uses an emoji3%
- Uses a percentage2%
- Names another app1%
Questions, answered from the chart.
How many top Games apps have App Store screenshots that say “I” or “my”?
Which Games apps have App Store screenshots that say “I” or “my”?
Should my Games app have App Store screenshots that say “I” or “my”?
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