Entertainment app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Entertainment apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
16 of the 544 Entertainment screenshots read (3%) do this, across 13 of the top 100 apps (13%). 3 of the top ten do it (30%), against 10 of the other 90 (11%): the top ten do it more than the rest. Of the 23 categories read so far, Entertainment is 10th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
12 examples from the chart.
12 of the 16 Entertainment app screenshots that say “I” or “my”, one from each app, the highest on the chart first.

“Unforgettable love”

“DO WHAT YOU LOVE”

“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”

“KEEP TRACK OF EVERYTHING YOU LOVE IN MY NETFLIX”

“SAVE FAVORITES”

“I MADE $17 TODAY”

“FUELED BY YOUR IMAGINATION”

“My Library”

“Fall In Love With Characters”

“We are with you 24/7 in 11 languages”

“Get ratings and reviews from friends you trust”

“READ THOUSANDS OF COMICS, MANGA AND MANHWA”
Real headline examples, word for word.
The words on all 16 that carry any, as each app wrote them.
“Unforgettable love”
Take My Empire, Keep My HeartPineDrama - Short Dramas · #3 · screenshot 5“DO WHAT YOU LOVE”
Well reward you for it.Freecash - Get Paid Real Money · #4 · screenshot 1“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
StoryReel: Drama Shorts & TV · #8 · screenshot 1“KEEP TRACK OF EVERYTHING YOU LOVE IN MY NETFLIX”
Netflix · #14 · screenshot 4“SAVE FAVORITES”
WITH MY LISTTubi: Movies & Live TV · #18 · screenshot 4“I MADE $17 TODAY”
JustPlay: Earn Loyalty Rewards · #32 · screenshot 1- *INTERACTIVE STORIES*
“FUELED BY YOUR IMAGINATION”
“Hmph, I’ve been waiting for this moment.”OOC: The Playable Anime · #49 · screenshot 2 “My Library”
View captures, browse games, and manage your WishlistXBOX · #56 · screenshot 5“Fall In Love With Characters”
★★★★★ Beyond Obsessed! I opened the app out of curiosity. I stayed because I couldn’t let these characters go. Their relationships, their tension, their flaws, it all feels real. - Emily C.“Beyond Obsessed! I opened the app out of curiosity. I stayed because I couldn’t let these characters go. Their relationships, their tension, their flaws, it all feels real. - Emily C.”Inkitt CandyJar: TV & Shorts · #60 · screenshot 4“We are with you 24/7 in 11 languages”
Fever: Events & Tickets · #61 · screenshot 6“Get ratings and reviews from friends you trust”
"You are the bravest human I've ever met.",Plex: Find Movies and TV Shows · #72 · screenshot 4“READ THOUSANDS OF COMICS, MANGA AND MANHWA”
“I can't get out of this episode! | This is the BEST webtoon I've ever...”WEBTOON: Manga, Comics, Manhwa · #73 · screenshot 1“WE LIKE IT WHEN YOU WATCH... WHEREVER YOU WATCH”
STARZ · #95 · screenshot 4“WE MATCH YOU”
with brands that you’ll actually like.Freecash - Get Paid Real Money · #4 · screenshot 4“My profile”
Celebrate your progress with rewards and achievementsXBOX · #56 · screenshot 6“WATCH + STREAM NOW”
WE'RE ALL ADULTS HERESTARZ · #95 · screenshot 6
Top ten Entertainment apps that do it.
- #3PineDrama - Short Dramas1 of its 6 screenshots
- #4Freecash - Get Paid Real Money2 of its 6 screenshots
- #8StoryReel: Drama Shorts & TV1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline in capitals56% of these screenshots, against 25% of all Entertainment screenshots
- Has a subline50% of these screenshots, against 26% of all Entertainment screenshots
- Says “you” or “your”56% of these screenshots, against 32% of all Entertainment screenshots
- Subline explains the headline38% of these screenshots, against 15% of all Entertainment screenshots
- Headline over eight words25% of these screenshots, against 4% of all Entertainment screenshots
- Dark88% of these screenshots, against 69% of all Entertainment screenshots
More in words
- Has a headline96%
- Tells you to do something84%
- Headline under five words83%
- Says “you” or “your”80%
- Has a subline46%
- Headline in Title Case39%
- Headline on one line31%
- Uses a number31%
- Names the app29%
- Headline in capitals28%
- No words at all18%
- Headline over eight words12%
- Has a kicker10%
- Names another app6%
- Exclaims5%
- Uses a percentage2%
- Uses an emoji2%
- Asks a question1%
Questions, answered from the chart.
How many top Entertainment apps have App Store screenshots that say “I” or “my”?
Which Entertainment apps have App Store screenshots that say “I” or “my”?
Should my Entertainment app have App Store screenshots that say “I” or “my”?
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