Entertainment app screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top 100 free Entertainment apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 5 of 544
The top ten
1 of 10 against 4 of the other 90
5 of the 544 Entertainment screenshots read (1%) do this, across 5 of the top 100 apps (5%). 1 of the top ten do it (10%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Entertainment is 13th for this. It is most common in Games (36% of apps) and least common in Sports (1%).
All 5 examples from the chart.
Every one of the Entertainment app screenshots with an exclamation mark on the chart, the highest app first.
“Included with your Netflix membership!”
“Earn real money playing games!”
“OVER $200 MILLION PAID!”
“Share with Friends, Earn Double!”
“Turn ‘What to do?’ into ‘Let’s do it!’”
Real headline examples, word for word.
The words on all 5 that carry any, as each app wrote them.
“Included with your Netflix membership!”
Netflix Game Controller · #10 · screenshot 4“Earn real money playing games!”
PLAYFUL REWARDS: Earn Rewards · #12 · screenshot 1“OVER $200 MILLION PAID!”
JustPlay: Earn Loyalty Rewards · #32 · screenshot 3“Share with Friends, Earn Double!”
GoodShort - Short Dramas Hub · #46 · screenshot 6“Turn ‘What to do?’ into ‘Let’s do it!’”
“Turn 'What to do?' into 'Let's do it!'”Fever: Events & Tickets · #61 · screenshot 1
Top ten Entertainment apps that do it.
- #10Netflix Game Controller1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Playful tone60% of these screenshots, against 10% of all Entertainment screenshots
- States a benefit80% of these screenshots, against 45% of all Entertainment screenshots
- Illustration or mascot60% of these screenshots, against 36% of all Entertainment screenshots
- Background is the icon’s colour60% of these screenshots, against 45% of all Entertainment screenshots
- Words at the top100% of these screenshots, against 86% of all Entertainment screenshots
- Has a headline100% of these screenshots, against 92% of all Entertainment screenshots
More in words
- Has a headline96%
- Tells you to do something84%
- Headline under five words83%
- Says “you” or “your”80%
- Has a subline46%
- Headline in Title Case39%
- Headline on one line31%
- Uses a number31%
- Names the app29%
- Headline in capitals28%
- No words at all18%
- Says “I” or “my”13%
- Headline over eight words12%
- Has a kicker10%
- Names another app6%
- Uses a percentage2%
- Uses an emoji2%
- Asks a question1%
Questions, answered from the chart.
How many top Entertainment apps have App Store screenshots with an exclamation mark?
5 of the top 100 Entertainment apps (5%) have at least one, and 5 of their 544 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Entertainment apps have App Store screenshots with an exclamation mark?
In the top ten: Netflix Game Controller (#10). Further down the chart: PLAYFUL REWARDS: Earn Rewards (#12), JustPlay: Earn Loyalty Rewards (#32), GoodShort - Short Dramas Hub (#46) and Fever: Events & Tickets (#61).
Should my Entertainment app have App Store screenshots with an exclamation mark?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Entertainment apps do it (10%), against 4 of the other 90 (4%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages