App Store screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 156 of 2295
Screenshots that do it
2% 278 of 12745
The top tens
11 of 230 against 145 of the other 2065
278 of the 12745 screenshots read (2%) do this, across 156 of the 2295 top apps in 23 App Store categories (7%). 11 of the 230 apps in a top ten do it (5%), against 145 of the other 2065 (7%): the top ten do it about as often as the rest. It is most common in Games (36% of apps) and least common in Sports (1%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with an exclamation mark. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 118 examples · 36% of apps
“CLEAR THE BOARD!”
“SORT WATER!”
“Remove Arrows!”
“KNOCK EM' ALL!”
“HARVEST!”
“RELAXING!”
Social Networking 24 examples · 12% of apps
“Organize your group on BAND!”
“Follow friends, make lists, get cast & crew info, discover new films and much more!”
“Like I really love U man Ur my BFF for life!”
“MONOPOLY GO! CHAT”
“Join 2M+ Users at 800+ Bars in 200 Campuses & Cities!”
“Meet Our Top Artist!”
Education 13 examples · 10% of apps
“Access all of your favorited courses and groups!”
“Play, create and host with Kahoot!”
“Fantastic! Langlearn Is The First App That Actually Lets Me Speak”
“All-new activities!”
“Feel confident in your math skills!”
“Lessons, Videos, Games, & More!”
Shopping 15 examples · 10% of apps
“Free shipping on your first order!”
“Join our 10 million users, saving over $2 billion!”
“OPEN REAL CARD PACKS!”
“Let them know their gift is on the way!”
“NEW Look, NEW Deals, BIG savings!!”
“Delivery as soon as as 1 hour!”
Lifestyle 11 examples · 9% of apps
“Discover, pursue, and share wonderful things !”
“Get the job done right with trusted Taskers, book instantly and stress less!”
“I found an apartment in one day, thanks to this app! An even better apartment than I was hoping for, and at a price I can afford!”
“Single? Let's change that!”
“Treats. Toys. Swag. Freebies. Lots of rewards. All paw-some!”
“Play Games Keep Playing!”
Travel 11 examples · 9% of apps
“I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”
“Become a VIP!”
“Win Free Gas!”
“Change of plan? No problem!”
“Wow! Truly phenomenal.”
“The all-new Ventra app is here!”
Graphics & Design 14 examples · 8% of apps
“Anyone from Children to Adults Can Draw Freely !”
“Upload A Photo & Let AI Work!”
"I use FlipaClip to make millions of people laugh!"
“Play GIFs On Your Dynamic Island!”
“Bring your creativity to life!”
“Easiest Poster Making App!”
Food & Drink 9 examples · 8% of apps
“Order Ahead Is HERE!”
“DOWNLOAD THE APP AND GET CLICKIN' FOR CHICKEN™!”
“All Your Faves, Anytime!”
“EARN WHILE YOU EAT!”
“Hi! WELCOME TO CHILI'S”
“Review your favorites in the Cookie Journal!”
Developer Tools 7 examples · 7% of apps
“Vercel Anywhere!”
“Take Netlify With You!”
“C Extensions and CLI tools!”
“ulw! ulw! ulw! Sisyphus”
“Take N8N With You!”
“Persistent connections that even survive a device reboot. Go Mosh!”
Music 9 examples · 7% of apps
“Level up!”
“Play AMI Trivia for FREE!”
“Share with Friends!”
“Listen Music Anywhere, Anytime!”
“It works!”
“THANK YOU TO OUR PARTNERS!”
Navigation 6 examples · 6% of apps
“Pay for fuel from the comfort of your car!”
“And you’re done!”
“Trusted and used by millions!”
“GO! Sacramento Airport Park & Ride”
“HIT THE ROAD!”
“COMPARE RATES AND SAVE!”
Reference 6 examples · 6% of apps
“Hello! how are you?”
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Meet Aura, Your Personal AI Super Astronomer!”
“Introduce New Game!”
“What are you Waiting for?! Make your bible journey fun Today No pressure and God Bless!”
“LIVE SPORT, ALWAYS ON!”
Entertainment 5 examples · 5% of apps
“Included with your Netflix membership!”
“Earn real money playing games!”
“OVER $200 MILLION PAID!”
“Share with Friends, Earn Double!”
“Turn ‘What to do?’ into ‘Let’s do it!’”
Finance 4 examples · 4% of apps
“Say hello to Erica®!”
“Rejected by Banks? Not with Lenme!”
“Download for free!”
“Scores, reports, tips, tools & offers - no credit card required!”
Health & Fitness 4 examples · 4% of apps
“Walk more with friends!”
“High fives!”
“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
“Welcome to your personalized health platform!”
Medical 5 examples · 3% of apps
“Tap into the power of your plasma donation!”
“We've upgraded to a new app!”
“Do the Amazing. Donate with CSL Plasma today!”
“More Donations, More Rewards!”
“Donate Plasma, Help Save Lives!”
Weather 7 examples · 3% of apps
“HURRICANE TRACKER THE ULTIMATE STORM TRACKING APP!”
“DT! DEERCAST TRACK®”
“Smile every time you check the weather!”
“REAL TIME PUSH ALERTS CHOOSE UP TO THREE REGIONS!”
“The kittens feel the weather with you!”
“Get your paws on all this weather info!”
Productivity 2 examples · 2% of apps
“the Digital Detox Leaderboard!”
“With WasteConnect+, never miss your collection day again!”
Business 2 examples · 2% of apps
“LET'S GO!”
“Get paid like a top creator!”
Utilities 2 examples · 2% of apps
“The app has been renewed!”
“...even on videos!”
News 1 example · 1% of apps
“NO CABLE LOGIN REQUIRED ENJOY UNLIMITED ENTERTAINMENT ON FREECABLE TV!”
Photo & Video 1 example · 1% of apps
“DIGI CAM IT!”
Sports 2 examples · 1% of apps
“Earn $30 for Each Friend You Refer!”
“Copy Trending Football Picks & Follow Friends!”
Related tactics.
Often on the same screenshot
- Playful tone59% of these screenshots, against 6% of every screenshot read
- Illustration or mascot65% of these screenshots, against 36% of every screenshot read
- Headline in capitals42% of these screenshots, against 16% of every screenshot read
- No phone, bare screen41% of these screenshots, against 15% of every screenshot read
- Rounded headline type33% of these screenshots, against 9% of every screenshot read
- Words at the bottom29% of these screenshots, against 7% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with an exclamation mark?
156 of the 2295 top apps read across 23 App Store categories (7%) have at least one, and 278 of their 12745 screenshots (2%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with an exclamation mark?
Most common in Games (36 of 100 apps, 36%), Social Networking (12 of 100 apps, 12%) and Education (10 of 100 apps, 10%). Least common in Sports (1 of 100 apps, 1%).
Should my app have App Store screenshots with an exclamation mark?
The charts show who does it, not whether it would work for your app. Across the categories read, 11 of the 230 apps in a top ten do it (5%), against 145 of the other 2065 (7%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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