App Store screenshots without a phone frame
The app’s screen edge to edge, with no device body. Without a device body, the app’s screen can be shown larger in the same space.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
34% 772 of 2295
Screenshots that do it
15% 1870 of 12745
The top tens
77 of 230 against 695 of the other 2065
1870 of the 12745 screenshots read (15%) do this, across 772 of the 2295 top apps in 23 App Store categories (34%). 77 of the 230 apps in a top ten do it (33%), against 695 of the other 2065 (34%): the top ten do it about as often as the rest. It is most common in Games (90% of apps) and least common in Productivity (20%).
By category, most to least.
The share of each category’s top apps with App Store screenshots without a phone frame. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 90% 90 of 100 | 76% 432 of 567 | 8 of 10 |
| Weather | 47% 47 of 100 | 25% 141 of 555 | 3 of 10 |
| Photo & Video | 42% 42 of 100 | 23% 128 of 566 | 1 of 10 |
| Education | 40% 40 of 100 | 18% 98 of 555 | 3 of 10 |
| Entertainment | 40% 40 of 100 | 12% 67 of 544 | 4 of 10 |
| Shopping | 39% 39 of 100 | 11% 63 of 562 | 4 of 10 |
| Graphics & Design | 38% 38 of 99 | 13% 73 of 564 | 3 of 10 |
| News | 35% 34 of 98 | 16% 81 of 517 | 4 of 10 |
| Travel | 32% 32 of 100 | 12% 66 of 561 | 3 of 10 |
| Health & Fitness | 31% 31 of 100 | 10% 57 of 574 | 3 of 10 |
| Lifestyle | 31% 31 of 100 | 10% 54 of 556 | 5 of 10 |
| Sports | 30% 30 of 100 | 11% 64 of 558 | 4 of 10 |
| Business | 29% 29 of 100 | 12% 65 of 554 | 2 of 10 |
| Developer Tools | 27% 27 of 100 | 14% 71 of 507 | 5 of 10 |
| Music | 27% 27 of 100 | 9% 52 of 550 | 2 of 10 |
| Reference | 27% 27 of 100 | 9% 50 of 566 | 5 of 10 |
| Medical | 26% 26 of 100 | 12% 68 of 548 | 1 of 10 |
| Social Networking | 26% 26 of 100 | 7% 40 of 554 | 1 of 10 |
| Utilities | 26% 26 of 100 | 8% 45 of 549 | 1 of 10 |
| Food & Drink | 24% 24 of 100 | 8% 43 of 540 | 5 of 10 |
| Navigation | 23% 23 of 99 | 6% 36 of 566 | 3 of 10 |
| Finance | 23% 23 of 100 | 7% 38 of 581 | 5 of 10 |
| Productivity | 20% 20 of 99 | 7% 38 of 551 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 432 examples · 90% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
Weather 141 examples · 47% of apps
“Be safer before, during and after the storm”
“24-Hour Future Radar”
Photo & Video 128 examples · 42% of apps
“Turn AI images into editable layers”
“AI PHOTO & VIDEO GENERATOR”
“One-tap face retouch”
“Try Custom Effects”
“The best app for generating images and videos.”
Education 98 examples · 40% of apps
“learn 40+ languages for free”
“All-In-One Study Buddy”
“You can learn Anything”
“Get ready”
Entertainment 67 examples · 40% of apps
“Matches for any mood”
“Your Next Favorite Show”
“Your Unlimited Short-Drama Hub”
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“NetShort”
“Top Picks For You”
Shopping 63 examples · 39% of apps
“Millions of of listings”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“First free delivery in as fast as 1 hour”
“...OR INSTANTLY EXCHANGE THEM.”
“FALL SUPER SALE”
Graphics & Design 73 examples · 38% of apps
“AI BIRTHDAY PHOTO SHOOT”
“YOUR FACE THE VIRAL MEME”
“Turn Photos Into Cinematic✨ Videos”
“Home Designs”
News 81 examples · 35% of apps
“The heart of the internet”
“Audio journalism and podcasts.”
“Compare how multiple sources are covering the same story”
Travel 66 examples · 32% of apps
“One app. All the rides.”
“Fly with Southwest ®”
“Find inspiration for your next trip”
“Become a host and start your car sharing business”
“TRUSTED TRAVELER”
“100K+ spots nationwide.”
Health & Fitness 57 examples · 31% of apps
“PROGRESS STARTS HERE”
“AVOID harmful ingredients”
“The #1 Food & Nutrition Tracking App”
“Self-care is better together”
“Try cycling, boxing, yoga and more”
“Regulate your circadian rhythm with Restore”
Lifestyle 54 examples · 31% of apps
“Embrace spooky season”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Meet someone that also wants to get off dating apps”
“First dates hit different with friends”
“Plan your next move”
“TRUSTED BY 50 million CLIENTS”
Sports 64 examples · 30% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“NOW AVAILABLE EVERYWHERE”
“ALL YOUR FOOTBALL PICKS”
“BET $20 GET $350”
“COMPETE WITH FRIENDS”
Business 65 examples · 29% of apps
“The network that works for you”
“DELIVER WITH DOORDASH”
“It's easy to get started in the app”
“All that paper? Gone.”
“Remove background noise for better clarity”
Developer Tools 71 examples · 27% of apps
“Collaborate in real time.”
“Learn”
“Connect”
Music 52 examples · 27% of apps
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Robyn K.”
“Play the music you love”
“Master new skills”
“Trusted by millions”
Reference 50 examples · 27% of apps
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“THE #1 FAITH APP”
“DOWNLOAD”
“Short Videos. Eternal Truths”
“Find God's Eternal Truth”
Medical 68 examples · 26% of apps
“Find local, top-rated doctors who take your insurance”
“Easily pay for medication online and schedule pickup or delivery”
Social Networking 40 examples · 26% of apps
“Let's get real.”
“the fastest, most reliable & easiest to use.”
“Compliment Classmates”
“Join fun anonymous communities”
“share, connect, and love”
Utilities 45 examples · 26% of apps
“Stronger security with Google Authenticator”
“Video on your car display”
“Discover the function that best fits “you.””
“How to apply for an ETA”
“Search with voice-to-text”
Food & Drink 43 examples · 24% of apps
“Join Taco Bell Rewards and get a free item*”
“Order and enjoy Rewards in the app”
“MORE OF WHAT YOU LOVE”
“SAVING THE PLANET MADE tasty”
“ORDER HOT CHICKEN FOR PICKUP”
“Every meal is a decision.”
Navigation 36 examples · 23% of apps
“Discover all of our offerings”
“Find the fastest trip”
“KNOW WHEN TO HUNT”
“Book ahead or pay once when you get there”
“Map Your Journey”
Finance 38 examples · 23% of apps
“Keep an eye on your credit with a flick of your thumb.”
“Send money securely.”
“Save with exclusive discounts”
“Millions of people already do.”
“Were here when you need us”
“Saves you money”
Productivity 38 examples · 20% of apps
“Plug in your everyday tools”
“Connected to your Microsoft apps”
“Your codes, all in one place”
“Never take notes again”
“We stop spam calls before they reach you.”
“Snap & Solve”
Related tactics.
Often on the same screenshot
- No words at all39% of these screenshots, against 11% of every screenshot read
- The app itself is the background25% of these screenshots, against 5% of every screenshot read
- Screen fills the picture96% of these screenshots, against 79% of every screenshot read
- A person in the picture34% of these screenshots, against 26% of every screenshot read
- Photo background19% of these screenshots, against 11% of every screenshot read
- Illustration or mascot43% of these screenshots, against 36% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots without a phone frame?
772 of the 2295 top apps read across 23 App Store categories (34%) have at least one, and 1870 of their 12745 screenshots (15%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots without a phone frame?
Most common in Games (90 of 100 apps, 90%), Weather (47 of 100 apps, 47%) and Photo & Video (42 of 100 apps, 42%). Least common in Productivity (20 of 99 apps, 20%).
Should my app have App Store screenshots without a phone frame?
The charts show who does it, not whether it would work for your app. Across the categories read, 77 of the 230 apps in a top ten do it (33%), against 695 of the other 2065 (34%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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