App Store screenshots with a phone cropped below
The device runs off the bottom edge. Cropping the device at the bottom lets it be drawn larger, so the top of the screen is easier to read.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
45% 1037 of 2295
Screenshots that do it
17% 2153 of 12745
The top tens
101 of 230 against 936 of the other 2065
2153 of the 12745 screenshots read (17%) do this, across 1037 of the 2295 top apps in 23 App Store categories (45%). 101 of the 230 apps in a top ten do it (44%), against 936 of the other 2065 (45%): the top ten do it about as often as the rest. It is most common in Finance (70% of apps) and least common in Games (6%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a phone cropped below. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 70% 70 of 100 | 33% 191 of 581 | 6 of 10 |
| Food & Drink | 62% 62 of 100 | 23% 122 of 540 | 5 of 10 |
| Health & Fitness | 62% 62 of 100 | 25% 145 of 574 | 5 of 10 |
| Business | 61% 61 of 100 | 21% 119 of 554 | 7 of 10 |
| Reference | 60% 60 of 100 | 21% 121 of 566 | 3 of 10 |
| Productivity | 53% 52 of 99 | 22% 122 of 551 | 4 of 10 |
| Lifestyle | 50% 50 of 100 | 18% 101 of 556 | 6 of 10 |
| Navigation | 49% 49 of 99 | 17% 95 of 566 | 4 of 10 |
| Utilities | 49% 49 of 100 | 18% 98 of 549 | 4 of 10 |
| Graphics & Design | 47% 47 of 99 | 14% 77 of 564 | 3 of 10 |
| Travel | 47% 47 of 100 | 16% 90 of 561 | 4 of 10 |
| Shopping | 46% 46 of 100 | 18% 102 of 562 | 6 of 10 |
| Medical | 45% 45 of 100 | 16% 90 of 548 | 7 of 10 |
| Music | 44% 44 of 100 | 17% 94 of 550 | 4 of 10 |
| Social Networking | 44% 44 of 100 | 17% 94 of 554 | 5 of 10 |
| Sports | 43% 43 of 100 | 15% 82 of 558 | 6 of 10 |
| News | 41% 40 of 98 | 15% 79 of 517 | 6 of 10 |
| Education | 38% 38 of 100 | 15% 83 of 555 | 5 of 10 |
| Entertainment | 36% 36 of 100 | 12% 65 of 544 | 3 of 10 |
| Weather | 32% 32 of 100 | 11% 63 of 555 | 3 of 10 |
| Photo & Video | 28% 28 of 100 | 10% 57 of 566 | 5 of 10 |
| Developer Tools | 26% 26 of 100 | 10% 52 of 507 | 0 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 191 examples · 70% of apps
“Welcome to Trump Accounts.”
“Stay ahead of what's next”
“The easiest decision ever”
“Shop with buyer protection.”
“Earn up to 5% cash back with Venmo Stash rewards”
“America's #1 Choice for Banking™”
Food & Drink 122 examples · 62% of apps
“Earn points for Free McDonald's”
“DELIVERED IN AS LITTLE AS AN HOUR*”
“GET (ALMOST) ANYTHING”
“EXCLUSIVE DEALS”
“FIND LOCATIONS”
“Groceries & more”
Health & Fitness 145 examples · 62% of apps
“Pick the best workout time with the CROWD METER”
“Monitor your fertile days”
“ANALYZE products in a single scan”
“Get in Tune with Your Body”
“Make Every Meal Count.”
“GET STRONGER, WITH A PLAN.”
Business 119 examples · 61% of apps
“Meeting with Soccer club”
“Get hired 30% faster with the app*”
“Engage with business news and insights.”
“Punch in and out with ease”
“Engaging self-service”
Reference 121 examples · 60% of apps
“Voice Translator”
“A Plan For Every Season Of Life”
“Real-Time Insights”
“Headphone - Voice translator”
“Your guide to the stars, planets & more”
“Sleep Meditations”
Productivity 122 examples · 53% of apps
“Get the best of Gmail on iPhone”
“Create anywhere, anytime - even offline”
“Store and access your content from anywhere”
“Work together in real time”
“Access your favorite content anywhere, anytime”
Lifestyle 101 examples · 50% of apps
“Visual assistance is just a tap away”
“Skip the store. Shop the app.”
“Know what's happening at home from wherever you are with Ring Alarm.”
“Customize Your Event Page”
“Start on the same page”
“Set your favorites”
Navigation 95 examples · 49% of apps
“Get directions from the voice you love”
“Make Real-Life Navigation Feel More Playful”
“Reserve your parking ahead of time”
“Pay for fuel from the comfort of your car!”
“View parking history and easily book again”
Utilities 98 examples · 49% of apps
“Browse fast with Google Chrome”
“Unsubscribe”
“Cast Media to TV”
“Connecting changes everything”
“Unlimited Online Protection”
“Protect what matters most day or night”
Graphics & Design 77 examples · 47% of apps
“Cinema-Grade Native 4K”
“Customize Lock & Home Screen”
“3000+ Aesthetic Themes”
“OS 27 Ready”
“Amazing DIY Control Centers”
“Photo To Video Ads✨”
Travel 90 examples · 47% of apps
“Easily message your host and group”
“Text and voice translation at your fingertips”
“Find the perfect place to stay”
“Check in and get your boarding pass with ease.”
“Find all the travel info you need at a glance.”
“Search for personalized flight deals*”
Shopping 102 examples · 46% of apps
“Earning is as simple as”
“Convenient, stress-free shipping”
“WOMEN'S FASHION”
“Find stuff that feels like you”
“Get price drop alerts when items go on sale”
“All the Best Deals. One Place”
Medical 90 examples · 45% of apps
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“On-the-go resources to check coverage and manage care”
“Easily login, no username or password required”
“Data storage and analysis”
“Message your care team directly whenever you have questions.”
Music 94 examples · 44% of apps
“FIND PODCASTS YOU LOVE”
“START SHARING YOUR SOUND”
“Discover music around you”
“Stream and Download great new music.”
“Switch sound modes at any time”
“Powerful Music Manager”
Social Networking 94 examples · 44% of apps
“Join the conversation”
“SEE WHAT'S HAPPENING”
“organize the chaos”
“Useful. Social. Expressive.”
“Built for Privacy”
“Cherish Every Moment”
Sports 82 examples · 43% of apps
“TRADE CRYPTO, POLITICS, AND REAL-WORLD EVENTS”
“America’s Sports Prediction Market”
“Your Favorite New York Sports”
“PLAYER PICKS”
“MAKE TEAM AND PLAYER PICKS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
News 79 examples · 41% of apps
“Be the first to know.”
“Share with fans everywhere, not only friends”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Breaking news and live reporting.”
“Lift the veil on media bias”
Education 83 examples · 38% of apps
“Get Test Scores”
“Pro-Level Explanation”
“New and intuitive course navigation!”
“Visual and Interactive Learning”
“Learn anything with Flashcards”
“Build your knowledge library”
Entertainment 65 examples · 36% of apps
“MORE THAN JUST GAMES”
“Shop By Seat, Select Your Favorite”
“Live Trending Rankings”
“Your Favorites Only Yours”
“The official Roku remote, always in your hand”
“The streaming home of your favorite stories”
Weather 63 examples · 32% of apps
“Be Informed”
“Dive into the details, day by day, hour by hour”
“Air pollutant forecast”
“TRACK HURRICANES IN REAL-TIME”
“14-day hourly forecast”
“11 Billion+ weather alerts sent last year”
Photo & Video 57 examples · 28% of apps
“Create”
“Photoshoot”
“Design anything”
“Get creative with video effects”
“Various dance styles”
“Seamless carousels”
Developer Tools 52 examples · 26% of apps
“Fastest Servers”
“Join 5M+ Devs coding Python on the go”
“Manage all of your worktrees”
“Reply to reviews in real time”
“Any model you run”
“Deployment Logs”
Games 11 examples · 6% of apps
“BONUS WIN 16,937.21”
“Secure, instant cashouts.”
“JUST $1”
“Solve new puzzles each day.”
“OPEN PACKS”
“Eye Friendly”
Related tactics.
Often on the same screenshot
- Phone drawn100% of these screenshots, against 82% of every screenshot read
- Words at the top95% of these screenshots, against 80% of every screenshot read
- Plain tone80% of these screenshots, against 71% of every screenshot read
- Headline readable at thumbnail size41% of these screenshots, against 31% of every screenshot read
- Has a headline99% of these screenshots, against 89% of every screenshot read
- States a benefit51% of these screenshots, against 42% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with a phone cropped below?
1037 of the 2295 top apps read across 23 App Store categories (45%) have at least one, and 2153 of their 12745 screenshots (17%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a phone cropped below?
Most common in Finance (70 of 100 apps, 70%), Food & Drink (62 of 100 apps, 62%) and Health & Fitness (62 of 100 apps, 62%). Least common in Games (6 of 100 apps, 6%).
Should my app have App Store screenshots with a phone cropped below?
The charts show who does it, not whether it would work for your app. Across the categories read, 101 of the 230 apps in a top ten do it (44%), against 936 of the other 2065 (45%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages