App Store screenshots with a phone frame
A device body is drawn round the screen: bezel, corners, shadow. A frame says at once that the picture is an app on a phone, and separates the screen from the background.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
94% 2166 of 2295
Screenshots that do it
82% 10388 of 12745
The top tens
218 of 230 against 1948 of the other 2065
10388 of the 12745 screenshots read (82%) do this, across 2166 of the 2295 top apps in 23 App Store categories (94%). 218 of the 230 apps in a top ten do it (95%), against 1948 of the other 2065 (94%): the top ten do it about as often as the rest. It is most common in Finance (100% of apps) and least common in Games (33%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a phone frame. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 100% 100 of 100 | 88% 510 of 581 | 10 of 10 |
| Food & Drink | 100% 100 of 100 | 87% 468 of 540 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 86% 494 of 574 | 10 of 10 |
| Navigation | 100% 99 of 99 | 91% 517 of 566 | 10 of 10 |
| Social Networking | 100% 100 of 100 | 90% 497 of 554 | 10 of 10 |
| Lifestyle | 99% 99 of 100 | 85% 475 of 556 | 10 of 10 |
| Medical | 99% 99 of 100 | 83% 455 of 548 | 10 of 10 |
| Reference | 99% 99 of 100 | 87% 491 of 566 | 10 of 10 |
| Shopping | 99% 99 of 100 | 84% 471 of 562 | 10 of 10 |
| Travel | 99% 99 of 100 | 85% 477 of 561 | 10 of 10 |
| Productivity | 99% 98 of 99 | 88% 487 of 551 | 10 of 10 |
| Sports | 98% 98 of 100 | 84% 467 of 558 | 10 of 10 |
| Utilities | 98% 98 of 100 | 87% 480 of 549 | 9 of 10 |
| Business | 97% 97 of 100 | 84% 466 of 554 | 10 of 10 |
| Entertainment | 97% 97 of 100 | 85% 462 of 544 | 10 of 10 |
| Graphics & Design | 96% 95 of 99 | 83% 467 of 564 | 10 of 10 |
| Music | 95% 95 of 100 | 87% 480 of 550 | 9 of 10 |
| Developer Tools | 94% 94 of 100 | 85% 429 of 507 | 9 of 10 |
| Education | 94% 94 of 100 | 76% 420 of 555 | 9 of 10 |
| News | 94% 92 of 98 | 83% 427 of 517 | 10 of 10 |
| Weather | 92% 92 of 100 | 74% 409 of 555 | 10 of 10 |
| Photo & Video | 89% 89 of 100 | 75% 426 of 566 | 10 of 10 |
| Games | 33% 33 of 100 | 20% 113 of 567 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 510 examples · 100% of apps
“Welcome to Trump Accounts.”
“FOOTBALL IS BACK.”
“The easiest decision ever”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
Food & Drink 468 examples · 100% of apps
“Earn points for Free McDonald's”
“GET GROCERIES TO FLOWERS TO TAKEOUT”
“Don't miss exclusive offers and experiences with Tuesday Drops”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“Earn points with qualifying purchases”
Health & Fitness 494 examples · 100% of apps
“Apple Watch App of the Year”
“Log your activities . . .”
“Predict your next period”
“CASH WITHDRAWALS AVAILABLE”
“ANALYZE products in a single scan”
“Walk against your friends”
Navigation 517 examples · 100% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
Social Networking 497 examples · 100% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“GROUP CHAT THAT'S FUN”
Lifestyle 475 examples · 99% of apps
“Get pictures described by Be My AI with a single tap”
“Inspire your style”
“Skip the store. Shop the app.”
“Know what's happening at home from wherever you are with Ring Alarm.”
“Create Events in Seconds”
“No.1 Wishlist app”
Medical 455 examples · 99% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“SimplePractice Client Portal”
“Access to your lab results anytime”
Reference 491 examples · 99% of apps
“Voice Translator”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Talk Freely with Voice Translate”
Shopping 471 examples · 99% of apps
“Earning is as simple as”
“Free shipping on your first order!”
“WOMEN'S FASHION”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Travel 477 examples · 99% of apps
“Top-rated drivers,”
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Personalized home screen”
“Book a flight to your next destination.”
Productivity 487 examples · 99% of apps
“Your personal agent that takes things off your plate”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Get the best of Gmail on iPhone”
“Greater security across your accounts”
Sports 467 examples · 98% of apps
“TRADE CRYPTO, POLITICS, AND REAL-WORLD EVENTS”
“America’s Sports Prediction Market”
“The Way To Stream Every Local Game”
“REWARDS CLUB”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
Utilities 480 examples · 98% of apps
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Optimize Storage”
“Govee”
“What starts here, gets done here”
Business 466 examples · 97% of apps
“Meet, chat, collaborate, all in one app”
“Get hired 30% faster with the app*”
“One app that helps you get more done”
“Find the right opportunities for you.”
“CHOOSE WHERE YOU EARN”
Entertainment 462 examples · 97% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Full-Screen”
“YOUR FIRST $10 IS ON US”
“Your Next Obsession”
“Be the first to discover.”
Graphics & Design 467 examples · 96% of apps
“CREATE ACTION VIDEOS INSTANTLY”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Use a camera”
Music 480 examples · 95% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“START SHARING YOUR SOUND”
“Discover music around you”
“100 Million Songs,”
Developer Tools 429 examples · 94% of apps
“Access your beta apps and view updates”
“#1 Interactive Creation Platform”
“Build apps, agents, and anything”
“Build from anywhere”
Education 420 examples · 94% of apps
“Get Test Scores”
“Smart Problem Solver”
“your personal AI English tutor”
“Never miss an update”
“Access all of your favorited courses and groups!”
News 427 examples · 94% of apps
“Be the first to know.”
“Explore & create communities”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Join over 100 million neighbors”
“Your neighborhood's safety at a glance.”
Weather 409 examples · 92% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“See it clearly with radar built for fast decisions”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
Photo & Video 426 examples · 89% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Snap”
“Design anything”
Games 113 examples · 33% of apps
“Explore millions of experiences”
“MULTIPLE WAYS TO PLAY”
“Story”
“BONUS WIN 16,937.21”
“Explore and Collect”
“FIND THE CATEGORY”
Related tactics.
Often on the same screenshot
- Whole phone shown68% of these screenshots, against 55% of every screenshot read
- Words at the top87% of these screenshots, against 80% of every screenshot read
- Leads with a feature60% of these screenshots, against 55% of every screenshot read
- Plain tone76% of these screenshots, against 71% of every screenshot read
- Has a headline94% of these screenshots, against 89% of every screenshot read
- Phone cut off at the foot21% of these screenshots, against 17% of every screenshot read
More in layout
- Screen fills the picture99%
- Whole phone shown88%
- Words at the top88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with a phone frame?
2166 of the 2295 top apps read across 23 App Store categories (94%) have at least one, and 10388 of their 12745 screenshots (82%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a phone frame?
Most common in Finance (100 of 100 apps, 100%), Food & Drink (100 of 100 apps, 100%) and Health & Fitness (100 of 100 apps, 100%). Least common in Games (33 of 100 apps, 33%).
Should my app have App Store screenshots with a phone frame?
The charts show who does it, not whether it would work for your app. Across the categories read, 218 of the 230 apps in a top ten do it (95%), against 1948 of the other 2065 (94%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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