App Store screenshots with text at the top
The headline sits above the screen. The words are read first, and the screen below shows what they mean.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
88% 2012 of 2295
Screenshots that do it
80% 10200 of 12745
The top tens
209 of 230 against 1803 of the other 2065
10200 of the 12745 screenshots read (80%) do this, across 2012 of the 2295 top apps in 23 App Store categories (88%). 209 of the 230 apps in a top ten do it (91%), against 1803 of the other 2065 (87%): the top ten do it about as often as the rest. It is most common in Health & Fitness (99% of apps) and least common in Games (33%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with text at the top. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 99% 99 of 100 | 91% 525 of 574 | 10 of 10 |
| Productivity | 98% 97 of 99 | 91% 501 of 551 | 10 of 10 |
| Food & Drink | 96% 96 of 100 | 74% 402 of 540 | 10 of 10 |
| Social Networking | 96% 96 of 100 | 88% 486 of 554 | 10 of 10 |
| Finance | 95% 95 of 100 | 88% 511 of 581 | 9 of 10 |
| Shopping | 95% 95 of 100 | 84% 470 of 562 | 10 of 10 |
| Travel | 95% 95 of 100 | 82% 462 of 561 | 10 of 10 |
| Lifestyle | 94% 94 of 100 | 84% 469 of 556 | 10 of 10 |
| Photo & Video | 94% 94 of 100 | 91% 517 of 566 | 10 of 10 |
| Utilities | 94% 94 of 100 | 86% 471 of 549 | 10 of 10 |
| Graphics & Design | 94% 93 of 99 | 90% 507 of 564 | 9 of 10 |
| Entertainment | 93% 93 of 100 | 86% 466 of 544 | 10 of 10 |
| Music | 93% 93 of 100 | 82% 452 of 550 | 9 of 10 |
| Sports | 92% 92 of 100 | 84% 469 of 558 | 10 of 10 |
| Navigation | 92% 91 of 99 | 85% 479 of 566 | 9 of 10 |
| Reference | 91% 91 of 100 | 85% 481 of 566 | 9 of 10 |
| Business | 87% 87 of 100 | 81% 448 of 554 | 9 of 10 |
| Education | 85% 85 of 100 | 80% 443 of 555 | 8 of 10 |
| News | 83% 81 of 98 | 78% 401 of 517 | 10 of 10 |
| Medical | 81% 81 of 100 | 75% 412 of 548 | 10 of 10 |
| Developer Tools | 75% 75 of 100 | 68% 347 of 507 | 6 of 10 |
| Weather | 62% 62 of 100 | 59% 328 of 555 | 7 of 10 |
| Games | 33% 33 of 100 | 27% 153 of 567 | 4 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Health & Fitness 525 examples · 99% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Predict your next period”
“WALK TO EARN”
“ANALYZE products in a single scan”
“Walk against your friends”
Productivity 501 examples · 98% of apps
“Your personal agent that takes things off your plate”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Get the best of Gmail on iPhone”
“Greater security across your accounts”
Food & Drink 402 examples · 96% of apps
“Earn points for Free McDonald's”
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Order your faves and start earning points for free food”
“EXPLORE THE MENU”
“GET (ALMOST) ANYTHING”
“Earn rewards with your App-etite”
Social Networking 486 examples · 96% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“GROUP CHAT THAT'S FUN”
Finance 511 examples · 95% of apps
“Welcome to Trump Accounts.”
“FOOTBALL IS BACK.”
“The easiest decision ever”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
Shopping 470 examples · 95% of apps
“Sell with no fees”
“Free shipping on your first order!”
“WOMEN'S FASHION”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Travel 462 examples · 95% of apps
“GO ANY- WHERE”
“One app. All the rides.”
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Connect anytime, anywhere”
“Fly with Southwest ®”
Lifestyle 469 examples · 94% of apps
“Get pictures described by Be My AI with a single tap”
“Embrace spooky season”
“One app. All the things.”
“Peace of mind while you are away.”
“Create Events in Seconds”
“No.1 Wishlist app”
Photo & Video 517 examples · 94% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Snap”
“Design anything”
Utilities 471 examples · 94% of apps
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
Graphics & Design 507 examples · 94% of apps
“AI BIRTHDAY PHOTO SHOOT”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Use a camera”
Entertainment 466 examples · 93% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Full-Screen”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Be the first to discover.”
Music 452 examples · 93% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Discover music around you”
“100 Million Songs,”
Sports 469 examples · 92% of apps
“EASILY SEARCH SPORTSBOOK FOR PLAYERS, GAMES, AND PROPS”
“Deposit $10 Get $50”
“The Way To Stream Every Local Game”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
Navigation 479 examples · 92% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
“TURN YOUR MAPS INTO A GAME”
Reference 481 examples · 91% of apps
“Translate Anything”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“Trusted Choice”
Business 448 examples · 87% of apps
“Meet, chat, collaborate, all in one app”
“Get hired 30% faster with the app*”
“zoom Workplace”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Seamless authentication and device security”
Education 443 examples · 85% of apps
“Get Test Scores”
“All-In-One Study Buddy”
“Speak English like a native”
“Never miss an update”
“Access all of your favorited courses and groups!”
“Replace Scrolling With Microlearning”
News 401 examples · 83% of apps
“Be the first to know.”
“Explore & create communities”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Join over 100 million neighbors”
“Your neighborhood's safety at a glance.”
Medical 412 examples · 81% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“On-the-go resources to check coverage and manage care”
“SimplePractice Client Portal”
“Access to your lab results anytime”
Developer Tools 347 examples · 75% of apps
“Access your beta apps and view updates”
“#1 Interactive Creation Platform”
“Build apps, agents, and anything”
“Build from anywhere”
“Home Efficient Management”
“Track important status updates in one place”
Weather 328 examples · 62% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“See it clearly with radar built for fast decisions”
“Fast and Accurate High Definition Radar”
“Keep track of the weather”
“Most Trusted Weather App with Proven Superior Accuracy™”
Games 153 examples · 33% of apps
“BLOCK OUT!”
“Designed For Seniors”
“KNOCK EM' ALL!”
“Explore millions of experiences”
“HARVEST!”
“Clean the dormitory”
Related tactics.
Often on the same screenshot
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Plain tone80% of these screenshots, against 71% of every screenshot read
- Leads with a feature62% of these screenshots, against 55% of every screenshot read
- Phone drawn89% of these screenshots, against 82% of every screenshot read
- Tells you to do something53% of these screenshots, against 47% of every screenshot read
- Whole phone shown61% of these screenshots, against 55% of every screenshot read
More in layout
- Screen fills the picture99%
- Phone drawn94%
- Whole phone shown88%
- A photograph80%
- Illustration or mascot69%
- Headline readable at thumbnail size68%
- A person in the picture57%
- Phone cut off at the foot45%
- Headline too small to read44%
- App icon shown42%
- Arrows or callouts42%
- No phone, bare screen34%
- Words aligned left30%
- A hand holds the phone24%
- Two or more screens23%
- Zoomed detail of the UI22%
- Phone cut off at the head18%
- No app screen at all18%
- Words at the bottom17%
- Phone at an angle17%
- Screen is small15%
- Watch, iPad or Mac beside it11%
- Words over the screen9%
- Continues into the next screenshotunder 1%
Questions, answered from the chart.
How common are App Store screenshots with text at the top?
2012 of the 2295 top apps read across 23 App Store categories (88%) have at least one, and 10200 of their 12745 screenshots (80%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with text at the top?
Most common in Health & Fitness (99 of 100 apps, 99%), Productivity (97 of 99 apps, 98%) and Food & Drink (96 of 100 apps, 96%). Least common in Games (33 of 100 apps, 33%).
Should my app have App Store screenshots with text at the top?
The charts show who does it, not whether it would work for your app. Across the categories read, 209 of the 230 apps in a top ten do it (91%), against 1803 of the other 2065 (87%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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