Food & Drink app screenshots with text at the top

The numbers

402 of the 540 Food & Drink screenshots read (74%) do this, across 96 of the top 100 apps (96%). 10 of the top ten do it (100%), against 86 of the other 90 (96%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 3rd for this. It is most common in Health & Fitness (99% of apps) and least common in Games (33%).

12 examples from the chart.

12 of the 402 Food & Drink app screenshots with text at the top, one from each app, the highest on the chart first.

All 402 on the wall

What these screenshots say, word for word.

The words on 40 of the 402 that carry any, as each app wrote them.

• “Earn points for Free McDonald's”McDonald's · #1 · screenshot 1
• “A ONE-STOP SHOP FOR EVERYTHING YOU NEED”DoorDash: Food, Grocery, More · #2 · screenshot 1
• “Order your faves and start earning points for free food”Taco Bell Fast Food & Delivery · #3 · screenshot 1
• “EXPLORE THE MENU”Discover flavors only at 7 Brew.7 Brew Coffee · #4 · screenshot 2
• “GET (ALMOST) ANYTHING”Uber Eats: Food & Groceries · #5 · screenshot 2
• “Earn rewards with your App-etite”Chick-fil-A · #6 · screenshot 1
• “Place an order on the go and it’ll be ready when you are”Starbucks · #7 · screenshot 2
• “TRACK IT LIVE.”SEE WHERE YOUR ORDER IS AT EVERY STEP OF THE WAY.Domino's Pizza USA · #8 · screenshot 2
• “save”FOOD FROM BAKERIES, RESTAURANTS, SUPERMARKETS AND MORE.Too Good To Go: End Food Waste · #9 · screenshot 2
• “FIND LOCATIONS”NEAR YOUDave’s Hot Chicken® · #10 · screenshot 2
• “2200+ retailer brands”Instacart: Groceries & Food · #11 · screenshot 1
• “World's most popular”recipe organizerReciMe: Recipes & Meal Planner · #12 · screenshot 1
• “DIGITAL EXCLUSIVES”Try menu items only available in-app or online.Chipotle · #13 · screenshot 4
• “GET MORE WITH THE 7-ELEVEN APP”7-Eleven: Rewards & Shopping · #14 · screenshot 1
• “Your Way, Way Better”BURGER KING® App · #15 · screenshot 1
• “GET YOUR FAVORITES”Wingstop · #16 · screenshot 3
• “Explore top rated businesses for every need”Millions of reviewsYelp: Food, Services & Reviews · #17 · screenshot 1
• “Join Today For A FREE Medium Drink*”Dutch Bros · #18 · screenshot 1
• “GET THE KFC APP FOR "finger lickin' good" DEALS & REWARDS”“finger lickin' good”KFC US: Ordering & Delivery · #19 · screenshot 1
• “ORDERING MADE EASY”No lines. No drive-thru. Ready when you are.Wendy’s · #20 · screenshot 1
• “Skip The Wait ORDER AHEAD”Dunkin' · #21 · screenshot 1
• “Every meal is a decision.”Make it a good one.OpenTable · #22 · screenshot 1
• “Meal plan, in seconds.”NeatEat - Meal Planner · #23 · screenshot 1
• “TRACK YOUR PIZZA”It’s easy to track your order and find out when it’ll be deliveredLittle Caesars Pizza · #24 · screenshot 2
• “This is it, the only delivery app you need”Grubhub: Food Delivery · #25 · screenshot 1
• “The Subway app. Fresh, your way.”Subway® · #26 · screenshot 1
• toast local“Your usual, with perks.”Toast - Local Restaurants · #27 · screenshot 1
• “EAT, EARN, ENJOY”withPanda Express · #28 · screenshot 1
• “Earn Points WITH EVERY PURCHASE”Jersey Mike's · #29 · screenshot 2
• “Find Farms Near You”Localize - Farmers Market · #30 · screenshot 1
• “MEET THE NEW My Panera”Earn points toward FREE faves. Plus, get 500 bonus points with your first order! Offer valid for 14 days. Terms apply.Panera Bread · #32 · screenshot 1
• “Earn Points, Get Free Food”Popeyes® Chicken · #33 · screenshot 1
• “ORDER FASTER IN THE APP”Pizza Hut - Delivery & Takeout · #34 · screenshot 1
• “Pay your bill and earn rewards”At thousands of restaurantsinKind · #35 · screenshot 1
• “PLACE YOUR ORDER”FOR PICKUP OR DELIVERYBuffalo Wild Wings · #36 · screenshot 1
• “APP EXCLUSIVE DEALS”Speedway: Rewards & Shopping · #37 · screenshot 3
• “LIVE FREE EAT SONIC”SONIC Drive-In - Order Online · #38 · screenshot 1
• “SKIP THE LINE. ORDER YOUR FAVORITES, EXACTLY HOW YOU LIKE THEM, IN JUST A FEW CLICKS.”Raising Cane's Chicken Fingers · #39 · screenshot 2
• “Welcome to the Wawa App”Wawa · #40 · screenshot 1
• “DOWNLOAD AN EVEN MORE REWARDING CULVER'S EXPERIENCE”Culver's · #41 · screenshot 1

Top ten Food & Drink apps that do it.

1. #1McDonald's3 of its 3 screenshots
2. #2DoorDash: Food, Grocery, More6 of its 6 screenshots
3. #3Taco Bell Fast Food & Delivery3 of its 6 screenshots
4. #47 Brew Coffee2 of its 5 screenshots
5. #5Uber Eats: Food & Groceries5 of its 6 screenshots
6. #6Chick-fil-A3 of its 5 screenshots
7. #7Starbucks4 of its 6 screenshots
8. #8Domino's Pizza USA3 of its 5 screenshots
9. #9Too Good To Go: End Food Waste3 of its 6 screenshots
10. #10Dave’s Hot Chicken®2 of its 4 screenshots

The same tactic in other categories.

Words at the top, across all categories

Related tactics.

Often on the same screenshot

• Phone cut off at the foot28% of these screenshots, against 23% of all Food & Drink screenshots
• Plain tone74% of these screenshots, against 69% of all Food & Drink screenshots
• Has a headline100% of these screenshots, against 96% of all Food & Drink screenshots
• Whole phone shown50% of these screenshots, against 47% of all Food & Drink screenshots
• Headline under five words60% of these screenshots, against 57% of all Food & Drink screenshots
• Star rating shown11% of these screenshots, against 9% of all Food & Drink screenshots

More in layout

• A photograph100%
• Phone drawn100%
• Screen fills the picture98%
• Whole phone shown86%
• Headline readable at thumbnail size84%
• Illustration or mascot64%
• Phone cut off at the foot62%
• App icon shown47%
• Words at the bottom43%
• Words aligned left38%
• Arrows or callouts37%
• Headline too small to read37%
• A person in the picture33%
• Phone at an angle30%
• Screen is small30%
• A hand holds the phone26%
• Phone cut off at the head26%
• No app screen at all25%
• Two or more screens25%
• No phone, bare screen24%
• Zoomed detail of the UI17%
• Words over the screen15%
• Watch, iPad or Mac beside it14%

Questions, answered from the chart.