Shopping app screenshots with text at the top

The numbers

470 of the 562 Shopping screenshots read (84%) do this, across 95 of the top 100 apps (95%). 10 of the top ten do it (100%), against 85 of the other 90 (94%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 5th for this. It is most common in Health & Fitness (99% of apps) and least common in Games (33%).

12 examples from the chart.

12 of the 470 Shopping app screenshots with text at the top, one from each app, the highest on the chart first.

All 470 on the wall

What these screenshots say, word for word.

The words on 40 of the 470 that carry any, as each app wrote them.

• “Sell with no fees”Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1
• “Free shipping on your first order!”T&C's apply.Depop - Buy & Sell Clothes · #2 · screenshot 2
• “WOMEN'S FASHION”Discover your style without limitationsTemu: Shop Like a Billionaire · #3 · screenshot 2
• “Discover your next favorite brand”Shop: Track, Pay, Discover · #4 · screenshot 1
• “Spend less. Smile more.”Amazon Shopping · #5 · screenshot 1
• “Shop over half a billion items in the app”Walmart: Shopping & Savings · #6 · screenshot 1
• “Get a $10 rewards bonus”and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1
• “Great finds, sweet deals, and more.”Whatnot: Shop, Sell, Connect · #8 · screenshot 1
• “#1 Verified Savings App”Koupon: Real Deals & Codes · #9 · screenshot 1
• “#1 Deal Finding App”DealSeek: Coupons & Discounts · #10 · screenshot 1
• “OPEN REAL CARD PACKS!”Rips by Triumph · #11 · screenshot 1
• “YOUR ONE-STOP-SHOP”Fashion at your fingertipsSHEIN - Shopping Online · #12 · screenshot 2
• UP TO“70% OFF”AliExpress - Shopping App · #13 · screenshot 1
• “Get Halloween ready”Target: Shop. Style. Save. · #14 · screenshot 1
• “Buy it. Sell it. Love it.”eBay online shopping & selling · #15 · screenshot 1
• “PREMIUM PIECES. SPECIAL PRICING.”Quince: Luxury Essentials · #16 · screenshot 2
• “Shop Online”Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1
• “A world-leading B2B ecommerce marketplace”Alibaba.com B2B Trade App · #18 · screenshot 1
• “No late fees, hidden fees, or surprises.”Affirm: Buy now, pay over time · #19 · screenshot 2
• “Earn rewards on everything”Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1
• “Get something for anyone and any occasion.”Etsy: Shop from Real People · #21 · screenshot 1
• “The gotta-have app for gotta- have tech”Best Buy: Tech Deals & Savings · #22 · screenshot 1
• “HOME OF THE POLAR POP! Deals you won't find anywhere else!”Circle K · #23 · screenshot 3
• “score app- exclusive deals”before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1
• “Your Walgreens app”Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1
• “Shop fast and easy.”Sam's Club Shopping & Delivery · #26 · screenshot 1
• “Real cash Real Fast”“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1
• “How doers get more done.™”The Home Depot · #28 · screenshot 1
• “Shopping personalized”Ulta Beauty: Makeup & Skincare · #29 · screenshot 1
• “Find gov and retail surplus”$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1
• “Shop Your Favorite Brands”Afterpay: Pay over time · #31 · screenshot 2
• “SAME DAY DELIVERY”NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1
• “Buy & Sell”Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1
• “GET SAME DAY DELIVERY”Sephora US: Makeup & Skincare · #35 · screenshot 1
• “Meet Mylow”Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1
• “SHOPPING SAFETY FOR FUN”Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1
• “Tap into what’s new and trending now”Bath & Body Works | B&BW · #38 · screenshot 1
• “FREE 1-DAY SHIPPING ON ORDERS OVER $100 | US ONLY”Fashion Nova: Trendy Shopping · #39 · screenshot 1
• “Buy Now. Pay Later. No Interest.”Sezzle: Buy Now, Pay Later · #40 · screenshot 1
• “SHOP THE LATEST INNOVATIONS FROM NIKE”Nike: Engineered for Athletes · #41 · screenshot 1

Top ten Shopping apps that do it.

1. #1Vinted: Pre-loved marketplace4 of its 5 screenshots
2. #2Depop - Buy & Sell Clothes4 of its 6 screenshots
3. #3Temu: Shop Like a Billionaire5 of its 6 screenshots
4. #4Shop: Track, Pay, Discover6 of its 6 screenshots
5. #5Amazon Shopping5 of its 6 screenshots
6. #6Walmart: Shopping & Savings6 of its 6 screenshots
7. #7Capital One Shopping: Save Now6 of its 6 screenshots
8. #8Whatnot: Shop, Sell, Connect5 of its 5 screenshots
9. #9Koupon: Real Deals & Codes6 of its 6 screenshots
10. #10DealSeek: Coupons & Discounts5 of its 6 screenshots

The same tactic in other categories.

Words at the top, across all categories

Related tactics.

Often on the same screenshot

• Has a headline100% of these screenshots, against 95% of all Shopping screenshots
• Phone drawn89% of these screenshots, against 84% of all Shopping screenshots
• States a benefit68% of these screenshots, against 64% of all Shopping screenshots
• Whole phone shown63% of these screenshots, against 59% of all Shopping screenshots
• Tells you to do something54% of these screenshots, against 50% of all Shopping screenshots
• Solid background50% of these screenshots, against 47% of all Shopping screenshots

More in layout

• A photograph99%
• Phone drawn99%
• Screen fills the picture99%
• Whole phone shown93%
• Headline readable at thumbnail size75%
• A person in the picture67%
• Illustration or mascot55%
• Phone cut off at the foot46%
• No phone, bare screen39%
• A hand holds the phone38%
• Arrows or callouts38%
• Headline too small to read37%
• App icon shown36%
• Words aligned left34%
• No app screen at all23%
• Zoomed detail of the UI22%
• Words at the bottom19%
• Words over the screen19%
• Phone at an angle18%
• Screen is small16%
• Phone cut off at the head9%
• Two or more screens8%
• Watch, iPad or Mac beside it2%

Questions, answered from the chart.