Shopping app screenshots with people
A photograph or drawing of a person. A person shows who the app is for, or the moment in which it is used.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
67% 67 of 100
Screenshots that do it
31% 172 of 562
The top ten
8 of 10 against 59 of the other 90
172 of the 562 Shopping screenshots read (31%) do this, across 67 of the top 100 apps (67%). 8 of the top ten do it (80%), against 59 of the other 90 (66%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 7th for this. It is most common in Photo & Video (90% of apps) and least common in Developer Tools (15%).
12 examples from the chart.
12 of the 172 Shopping app screenshots with people, one from each app, the highest on the chart first.
“Sell with no fees”
“Keep more of your cash with no selling fees”
“MEN'S TRENDS”
“Shop stores you love”
“First free delivery in as fast as 1 hour”
“Great finds, sweet deals, and more.”
“#1 Deal Finding App”
“FALL SUPER SALE”
“70% OFF”
“Find everything for the festivities”
“Buy it. Sell it. Love it.”
What these screenshots say, word for word.
The words on 40 of the 159 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“MEN'S TRENDS”
Latest trends in men's fashionTemu: Shop Like a Billionaire · #3 · screenshot 4“Shop stores you love”
Shop: Track, Pay, Discover · #4 · screenshot 2“First free delivery in as fast as 1 hour”
Use code EXPRESS at checkoutWalmart: Shopping & Savings · #6 · screenshot 2“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Find everything for the festivities”
Target: Shop. Style. Save. · #14 · screenshot 2“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“PREMIUM PIECES. SPECIAL PRICING.”
Quince: Luxury Essentials · #16 · screenshot 2“Membership & Payments”
Show your membership, see your tenure, and pay with your saved Citi Visa® in the Costco wallet.Costco · #17 · screenshot 2“Spend less”
Reduce costs with wholesale B2B pricingAlibaba.com B2B Trade App · #18 · screenshot 5“Get something for anyone and any occasion.”
Etsy: Shop from Real People · #21 · screenshot 1“Makes Your Day”
Circle K · #23 · screenshot 1“Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“Earn Big Easy as 1-2-3”
Sign up for free Beat levels Cash outKashKick: Get paid to have fun · #27 · screenshot 3“Virtually try on makeup”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 4“Friendly 24/7 Help”
24/7GovAuctions.com - Shop Surplus · #30 · screenshot 3- Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 “Transact with trustworthy buyers & sellers”
OfferUp Buy & Sell Marketplace · #34 · screenshot 5“JOIN CHALLENGES FOR NEW WAYS TO EARN POINTS & SAVE”
Sephora US: Makeup & Skincare · #35 · screenshot 4“Tap into what’s new and trending now”
Bath & Body Works | B&BW · #38 · screenshot 1“FREE 1-DAY SHIPPING ON ORDERS OVER $100 | US ONLY”
Fashion Nova: Trendy Shopping · #39 · screenshot 1“ENGINEERED FOR ATHLETES”
Nike: Engineered for Athletes · #41 · screenshot 3“Join Our Community”
Create, connect, and get inspired with our new members-only destination.Victoria's Secret—Bras & More · #44 · screenshot 2“Shop Top Brands with Four.”
From fashion to tech, shop with Four at stores you know and love.Four | Buy Now, Pay Later · #45 · screenshot 4“A Saturday's coming. Got a plan?”
Thousands of local experiences, ready to book.Groupon - Local Deals Near Me · #46 · screenshot 1“Find everything your pet needs”
Chewy - Pet Care & Pharmacy · #47 · screenshot 1“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “SHOP TOP BRANDS & NEW GEAR”
DICK’S Sporting Goods · #53 · screenshot 1“2 million cars”
INFINITE POSSIBILITIESCars.com - New & Used Cars · #55 · screenshot 1“Save on fall styles”
Macy's: Shop, Save, and Earn · #59 · screenshot 1“PUT YOUR BEST FIT FORWARD WITH BACK TO SCHOOL SHOPPING”
adidas: Shop Shoes & Clothing · #60 · screenshot 2“Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“Curated for how you move”
lululemon · #62 · screenshot 2“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace2 of its 5 screenshots
- #2Depop - Buy & Sell Clothes2 of its 6 screenshots
- #3Temu: Shop Like a Billionaire1 of its 6 screenshots
- #4Shop: Track, Pay, Discover2 of its 6 screenshots
- #5Amazon Shopping1 of its 6 screenshots
- #6Walmart: Shopping & Savings1 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect4 of its 5 screenshots
- #10DealSeek: Coupons & Discounts3 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Photo & Video | 90% 90 of 100 | 72% 408 of 566 | 10 of 10 |
| Social Networking | 86% 86 of 100 | 54% 298 of 554 | 9 of 10 |
| Entertainment | 85% 85 of 100 | 49% 265 of 544 | 9 of 10 |
| Lifestyle | 74% 74 of 100 | 36% 201 of 556 | 8 of 10 |
| Sports | 70% 70 of 100 | 27% 148 of 558 | 9 of 10 |
| News | 67% 66 of 98 | 30% 156 of 517 | 7 of 10 |
| Shopping | 67% 67 of 100 | 31% 172 of 562 | 8 of 10 |
| Graphics & Design | 65% 64 of 99 | 34% 194 of 564 | 8 of 10 |
| Health & Fitness | 63% 63 of 100 | 26% 150 of 574 | 4 of 10 |
| Productivity | 63% 62 of 99 | 22% 122 of 551 | 8 of 10 |
| Business | 62% 62 of 100 | 26% 143 of 554 | 8 of 10 |
| Education | 62% 62 of 100 | 28% 153 of 555 | 5 of 10 |
| Medical | 60% 60 of 100 | 22% 123 of 548 | 6 of 10 |
| Music | 59% 59 of 100 | 27% 149 of 550 | 7 of 10 |
| Travel | 55% 55 of 100 | 22% 121 of 561 | 9 of 10 |
| Games | 53% 53 of 100 | 27% 155 of 567 | 2 of 10 |
| Reference | 50% 50 of 100 | 18% 102 of 566 | 6 of 10 |
| Utilities | 43% 43 of 100 | 16% 86 of 549 | 6 of 10 |
| Finance | 36% 36 of 100 | 10% 57 of 581 | 8 of 10 |
| Food & Drink | 33% 33 of 100 | 10% 54 of 540 | 6 of 10 |
| Navigation | 31% 31 of 99 | 8% 48 of 566 | 4 of 10 |
| Weather | 19% 19 of 100 | 6% 31 of 555 | 3 of 10 |
| Developer Tools | 15% 15 of 100 | 5% 26 of 507 | 4 of 10 |
Related tactics.
Often on the same screenshot
- A photograph97% of these screenshots, against 71% of all Shopping screenshots
- Orange33% of these screenshots, against 19% of all Shopping screenshots
- Photo background27% of these screenshots, against 16% of all Shopping screenshots
- Serif headline23% of these screenshots, against 12% of all Shopping screenshots
- A hand holds the phone18% of these screenshots, against 8% of all Shopping screenshots
- No phone, bare screen20% of these screenshots, against 11% of all Shopping screenshots
More in layout
- A photograph99%
- Phone drawn99%
- Screen fills the picture99%
- Words at the top95%
- Whole phone shown93%
- Headline readable at thumbnail size75%
- Illustration or mascot55%
- Phone cut off at the foot46%
- No phone, bare screen39%
- A hand holds the phone38%
- Arrows or callouts38%
- Headline too small to read37%
- App icon shown36%
- Words aligned left34%
- No app screen at all23%
- Zoomed detail of the UI22%
- Words at the bottom19%
- Words over the screen19%
- Phone at an angle18%
- Screen is small16%
- Phone cut off at the head9%
- Two or more screens8%
- Watch, iPad or Mac beside it2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with people?
67 of the top 100 Shopping apps (67%) have at least one, and 172 of their 562 screenshots (31%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with people?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Shop: Track, Pay, Discover (#4), Amazon Shopping (#5), Walmart: Shopping & Savings (#6), Whatnot: Shop, Sell, Connect (#8) and DealSeek: Coupons & Discounts (#10). Further down the chart: SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), eBay online shopping & selling (#15) and Quince: Luxury Essentials (#16), and 54 more.
Should my Shopping app have App Store screenshots with people?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Shopping apps do it (80%), against 59 of the other 90 (66%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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