Shopping app screenshots with a small app screen
The app’s screen takes under a third of the picture. A small screen leaves most of the picture to the words, a photograph or an illustration.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
16% 16 of 100
Screenshots that do it
4% 21 of 562
The top ten
4 of 10 against 12 of the other 90
21 of the 562 Shopping screenshots read (4%) do this, across 16 of the top 100 apps (16%). 4 of the top ten do it (40%), against 12 of the other 90 (13%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 10th for this. It is most common in Food & Drink (30% of apps) and least common in Games (2%).
12 examples from the chart.
12 of the 21 Shopping app screenshots with a small app screen, one from each app, the highest on the chart first.
“Free shipping on your first order!”
“Spend less. Smile more.”
“#1 Verified Savings App”
“Trusted by 2M+ Deal Hunters”
“Membership & Payments”
“A world-leading B2B ecommerce marketplace”
“NEW Look, NEW Deals, BIG savings!!”
“Buy Now, Pay Later”
“SAME DAY DELIVERY”
“Home”
“TRUSTED BY MILLIONS”
What these screenshots say, word for word.
The words on all 20 that carry any, as each app wrote them.
“Free shipping on your first order!”
T&C's apply.Depop - Buy & Sell Clothes · #2 · screenshot 2“Spend less. Smile more.”
Amazon Shopping · #5 · screenshot 1“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“Trusted by 2M+ Deal Hunters”
4.9 Raiting 5M+ Users“Never shop without checking DealSeek first!”DealSeek: Coupons & Discounts · #10 · screenshot 2“Membership & Payments”
Show your membership, see your tenure, and pay with your saved Citi Visa® in the Costco wallet.Costco · #17 · screenshot 2“A world-leading B2B ecommerce marketplace”
Alibaba.com B2B Trade App · #18 · screenshot 1“NEW Look, NEW Deals, BIG savings!!”
Circle K · #23 · screenshot 2- Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 “SAME DAY DELIVERY”
NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1“Home”
Stay up to date with latest product launches, exclusive offers and news updatesNespresso Store · #58 · screenshot 2“TRUSTED BY MILLIONS”
30M+ Visitors Per Month Award-Winning Marketplace Since 2016StockX - Sneakers and Apparel · #64 · screenshot 2- Earn Rewards
“Track your rewards & redeem for savings”
PetSmart · #66 · screenshot 3 - JOIN TODAY
“MEMBERS UNLOCK MORE”
Join The Nordy Club It’s easy, and free.Nordstrom Rack: Shop Deals · #75 · screenshot 2 “Lidl Plus. Download, register and save even more.”
Lidl Plus · #88 · screenshot 1“Works at 200,000+ Stores”
Find working codes at your favorite stores.Coupert: Coupons & Cash Back · #89 · screenshot 2- depop
“Tools to help you sell faster”
Depop - Buy & Sell Clothes · #2 · screenshot 5 “Deals insights for smart shoppers”
Koupon: Real Deals & Codes · #9 · screenshot 2“Your pet's whole world. One smart app.”
PetSmart · #66 · screenshot 4“RACK UP REWARDS”
Unlock exclusive discounts, plus youll get a special birthday perk in the Nordstrom Rack app.Nordstrom Rack: Shop Deals · #75 · screenshot 3“Buy Online & Pick Up in Store”
Enjoy FREE same-day pickup at your favorite Rack.*Nordstrom Rack: Shop Deals · #75 · screenshot 5
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes2 of its 6 screenshots
- #5Amazon Shopping1 of its 6 screenshots
- #9Koupon: Real Deals & Codes2 of its 6 screenshots
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 30% 30 of 100 | 6% 35 of 540 | 3 of 10 |
| Finance | 25% 25 of 100 | 6% 35 of 581 | 4 of 10 |
| Medical | 24% 24 of 100 | 5% 28 of 548 | 4 of 10 |
| Travel | 21% 21 of 100 | 5% 27 of 561 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 1 of 10 |
| Lifestyle | 18% 18 of 100 | 4% 21 of 556 | 0 of 10 |
| Sports | 18% 18 of 100 | 4% 21 of 558 | 3 of 10 |
| Navigation | 17% 17 of 99 | 4% 22 of 566 | 0 of 10 |
| Music | 17% 17 of 100 | 4% 22 of 550 | 0 of 10 |
| Shopping | 16% 16 of 100 | 4% 21 of 562 | 4 of 10 |
| News | 15% 15 of 98 | 4% 21 of 517 | 2 of 10 |
| Productivity | 15% 15 of 99 | 3% 18 of 551 | 1 of 10 |
| Business | 15% 15 of 100 | 3% 16 of 554 | 1 of 10 |
| Entertainment | 15% 15 of 100 | 3% 16 of 544 | 0 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 1 of 10 |
| Education | 12% 12 of 100 | 3% 18 of 555 | 1 of 10 |
| Graphics & Design | 11% 11 of 99 | 2% 14 of 564 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 2% 12 of 574 | 0 of 10 |
| Reference | 11% 11 of 100 | 2% 11 of 566 | 0 of 10 |
| Weather | 11% 11 of 100 | 2% 13 of 555 | 2 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 12 of 507 | 1 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 0 of 10 |
| Games | 2% 2 of 100 | 1% 3 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Phone at an angle33% of these screenshots, against 5% of all Shopping screenshots
- Arrows or callouts38% of these screenshots, against 15% of all Shopping screenshots
- Phone cut off at the foot38% of these screenshots, against 18% of all Shopping screenshots
- Names the app29% of these screenshots, against 9% of all Shopping screenshots
- Words aligned left38% of these screenshots, against 19% of all Shopping screenshots
- Badge33% of these screenshots, against 16% of all Shopping screenshots
More in layout
- A photograph99%
- Phone drawn99%
- Screen fills the picture99%
- Words at the top95%
- Whole phone shown93%
- Headline readable at thumbnail size75%
- A person in the picture67%
- Illustration or mascot55%
- Phone cut off at the foot46%
- No phone, bare screen39%
- A hand holds the phone38%
- Arrows or callouts38%
- Headline too small to read37%
- App icon shown36%
- Words aligned left34%
- No app screen at all23%
- Zoomed detail of the UI22%
- Words at the bottom19%
- Words over the screen19%
- Phone at an angle18%
- Phone cut off at the head9%
- Two or more screens8%
- Watch, iPad or Mac beside it2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a small app screen?
16 of the top 100 Shopping apps (16%) have at least one, and 21 of their 562 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a small app screen?
In the top ten: Depop - Buy & Sell Clothes (#2), Amazon Shopping (#5), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: Costco (#17), Alibaba.com B2B Trade App (#18), Best Buy: Tech Deals & Savings (#22), Circle K (#23) and Afterpay: Pay over time (#31), and 7 more.
Should my Shopping app have App Store screenshots with a small app screen?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Shopping apps do it (40%), against 12 of the other 90 (13%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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