Shopping app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
23% 23 of 100
Screenshots that do it
5% 28 of 562
The top ten
3 of 10 against 20 of the other 90
28 of the 562 Shopping screenshots read (5%) do this, across 23 of the top 100 apps (23%). 3 of the top ten do it (30%), against 20 of the other 90 (22%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 6th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 28 Shopping app screenshots with no app screen, one from each app, the highest on the chart first.
“Sell with no fees”
“Apply codes at retailer’s checkout. Zero privacy risk.”
“#1 Deal Finding App”
“SHIP YOUR PULLS HOME”
“70% OFF”
“Buy it. Sell it. Love it.”
“Earn Big Easy as 1-2-3”
“Get Gift Cards from Top Brands”
“Buy & Sell”
“Trusted by Over 10 Million Users”
“Your Perfect Car is Waiting. We'll Help You Find It.”
What these screenshots say, word for word.
The words on all 26 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Apply codes at retailer’s checkout. Zero privacy risk.”
Koupon: Real Deals & Codes · #9 · screenshot 5“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1- Free insurance on cards under $100.
“SHIP YOUR PULLS HOME”
Packed & shipped to you in less than one weekRips by Triumph · #11 · screenshot 2 - UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“Earn Big Easy as 1-2-3”
Sign up for free Beat levels Cash outKashKick: Get paid to have fun · #27 · screenshot 3“Get Gift Cards from Top Brands”
Afterpay: Pay over time · #31 · screenshot 5“Buy & Sell”
Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1“Trusted by Over 10 Million Users”
“Great first experience! Love how easy it is to sign up and the zero interest is amazing!”Sezzle: Buy Now, Pay Later · #40 · screenshot 3“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“35% off your first Autoship order”
Terms apply.Chewy - Pet Care & Pharmacy · #47 · screenshot 2- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1“Free Welcome Box”
Filled with samples from brands parents loveBabylist Baby Registry · #70 · screenshot 4“STATUS”
Get points. Gain access. Boost your STATUS.JD Sports: Exclusive rewards · #76 · screenshot 3“Shop in good company”
Discover through people with exceptional taste.ShopMy · #80 · screenshot 1- Available for specific regions only
“Pinduoduo FREE SHIPPING”
Even on 1 single item No min. spend requiredPinduoduo · #92 · screenshot 1 - WARDROBE REFRESH:
“Up to 60% Off Luxury Brands.”
Vestiaire Collective: Buy+Sell · #95 · screenshot 1 “HAZ TU PRIMERA COMPRA EN LA APP”
TE REGALAMOS UN CUPÓN DE DESCUENTOMercado Libre: Compras Online · #100 · screenshot 1“Help old favorites”
Find new loveVinted: Pre-loved marketplace · #1 · screenshot 5- All cards are owned and vaulted.
“BUILD & BROWSE YOUR COLLECTION.”
Free insurance on shipped cards under $100.Rips by Triumph · #11 · screenshot 4 “Backed by the most trusted marketplace anywhere.”
eBay online shopping & selling · #15 · screenshot 6“Safely chat with local buyers & sellers”
OfferUp Buy & Sell Marketplace · #34 · screenshot 3“OPEN UP A BOX”
Multiple price points. View transparent odds before you open.IcyBox · #63 · screenshot 4
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace2 of its 5 screenshots
- #9Koupon: Real Deals & Codes1 of its 6 screenshots
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number43% of these screenshots, against 12% of all Shopping screenshots
- Dark36% of these screenshots, against 9% of all Shopping screenshots
- States a benefit86% of these screenshots, against 64% of all Shopping screenshots
- Leads with price25% of these screenshots, against 6% of all Shopping screenshots
- A hand holds the phone25% of these screenshots, against 8% of all Shopping screenshots
- A word in a different colour39% of these screenshots, against 24% of all Shopping screenshots
More in layout
- A photograph99%
- Phone drawn99%
- Screen fills the picture99%
- Words at the top95%
- Whole phone shown93%
- Headline readable at thumbnail size75%
- A person in the picture67%
- Illustration or mascot55%
- Phone cut off at the foot46%
- No phone, bare screen39%
- A hand holds the phone38%
- Arrows or callouts38%
- Headline too small to read37%
- App icon shown36%
- Words aligned left34%
- Zoomed detail of the UI22%
- Words at the bottom19%
- Words over the screen19%
- Phone at an angle18%
- Screen is small16%
- Phone cut off at the head9%
- Two or more screens8%
- Watch, iPad or Mac beside it2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with no app screen?
23 of the top 100 Shopping apps (23%) have at least one, and 28 of their 562 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with no app screen?
In the top ten: Vinted: Pre-loved marketplace (#1), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), AliExpress - Shopping App (#13), eBay online shopping & selling (#15), KashKick: Get paid to have fun (#27) and Afterpay: Pay over time (#31), and 15 more.
Should my Shopping app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Shopping apps do it (30%), against 20 of the other 90 (22%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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