Sports app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
26% 26 of 100
Screenshots that do it
5% 27 of 558
The top ten
7 of 10 against 19 of the other 90
27 of the 558 Sports screenshots read (5%) do this, across 26 of the top 100 apps (26%). 7 of the top ten do it (70%), against 19 of the other 90 (21%): the top ten do it more than the rest. Of the 23 categories read so far, Sports is 3rd for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 27 Sports app screenshots with no app screen, one from each app, the highest on the chart first.
“CASINO GAMES AT HOME”
“Trusted by Millions”
“Your Teams. Your Fights. One Home.”
“GET $250”
“INJURY PROTECTION”
“UNDERDOG RIPS”
“THE OFFICIAL NBA APP”
“YOUR HOME FOR FOOTBALL.”
“BET $10 GET $200”
“GET $100”
“ELEVATE YOUR TEAM CULTURE”
“STAY IN THE GAME WITH MAXPREPS”
What these screenshots say, word for word.
The words on all 26 that carry any, as each app wrote them.
“CASINO GAMES AT HOME”
OR ON THE GODraftKings: Sports & Casino · #1 · screenshot 6“Trusted by Millions”
“Absolutely amazing”Novig: Prediction Market · #2 · screenshot 6“Your Teams. Your Fights. One Home.”
Subject to AvailabilityDAZN: Stream Live Sports · #3 · screenshot 1“GET $250”
IN BONUS BETS - GUARANTEED WHEN YOU BET $5 FOR 5 DAYSFanDuel Sportsbook & Casino · #4 · screenshot 2“INJURY PROTECTION”
Don't miss out on a W. If your player is injured in the 1st half, we got your back.PrizePicks - Sports Picks · #5 · screenshot 4“UNDERDOG RIPS”
RIP REAL CARDSUnderdog: Sports, Games & Rips · #6 · screenshot 3“THE OFFICIAL NBA APP”
NBA: Live Games & Scores · #8 · screenshot 1“YOUR HOME FOR FOOTBALL.”
NFL · #17 · screenshot 1“BET $10 GET $200”
IN BONUS BETS WIN OR LOSEbet365 - Sportsbook & Casino · #19 · screenshot 1“GET $100”
IN BONUS BETSHard Rock Bet Sportsbook · #22 · screenshot 1“ELEVATE YOUR TEAM CULTURE”
#1 Communication Platform for High School AthleticssportsYou · #24 · screenshot 1“STAY IN THE GAME WITH MAXPREPS”
MaxPreps: High School Sports · #26 · screenshot 1“Exclusive Welcome Offers For New Players”
DOWNLOAD NOWBetMGM - Sportsbook & Casino · #29 · screenshot 2“All Your Athlete’s Best Moments IN ONE APP”
NFHS Network · #30 · screenshot 2“LIVE REFS ENSURE LEGIT GAMES”
#1 RATED ESPORTS APP1v1Me - Esports Staking · #31 · screenshot 5“Trusted Leader in Digital Ticketing”
Hometown Fan · #41 · screenshot 1“SINGLE APP SCOUTING EFFICIENCY”
DOWNLOAD TO DEMO THE FREE MOULTRIE MOBILE® APP TODAYMoultrie · #42 · screenshot 2“Never pack a box again.”
We store, insure, and ship your cards on demand.Fanatics Collect · #45 · screenshot 4- Spin & Win
“Get up to a 200%* Deposit Match”
Dabble - Real Money Pick 'Em · #52 · screenshot 4 “Connecting the world of youth sports”
TeamSnap · #56 · screenshot 1“UP TO $1000”
PAID IN BONUS BETStheScore Bet Sportsbook Casino · #79 · screenshot 1“Live score app for all sports fans”
Sofascore: Live Sports Scores · #85 · screenshot 1“$38 MILLION IN WEEKLY PRIZES*”
Last season crowned them all. Your weekly sweat starts now.DraftKings Fantasy Sports · #88 · screenshot 1“Discover all the ways Golf Genius is Powering the Game”
Golf Genius · #91 · screenshot 5“the best hunting app for landowners”
GEARJUNKIE.COMHuntStand: GPS Maps & Tools · #95 · screenshot 6“REFER FRIENDS EVERYWHERE”
FanDuel Sportsbook & Casino · #4 · screenshot 3
Top ten Sports apps that do it.
- #1DraftKings: Sports & Casino1 of its 6 screenshots
- #2Novig: Prediction Market1 of its 6 screenshots
- #3DAZN: Stream Live Sports1 of its 6 screenshots
- #4FanDuel Sportsbook & Casino2 of its 6 screenshots
- #5PrizePicks - Sports Picks1 of its 6 screenshots
- #6Underdog: Sports, Games & Rips1 of its 6 screenshots
- #8NBA: Live Games & Scores1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline56% of these screenshots, against 28% of all Sports screenshots
- Uses a number33% of these screenshots, against 10% of all Sports screenshots
- A word in a different colour44% of these screenshots, against 28% of all Sports screenshots
- Photo background33% of these screenshots, against 16% of all Sports screenshots
- States a benefit56% of these screenshots, against 41% of all Sports screenshots
- Names its audience22% of these screenshots, against 7% of all Sports screenshots
More in layout
- Screen fills the picture100%
- Phone drawn98%
- Words at the top92%
- Whole phone shown89%
- A photograph85%
- Headline readable at thumbnail size71%
- A person in the picture70%
- Illustration or mascot62%
- App icon shown51%
- Phone cut off at the foot43%
- Headline too small to read39%
- Arrows or callouts36%
- No phone, bare screen30%
- Words aligned left23%
- Phone cut off at the head22%
- Two or more screens21%
- Phone at an angle20%
- Words at the bottom19%
- Screen is small18%
- Zoomed detail of the UI17%
- A hand holds the phone14%
- Watch, iPad or Mac beside it12%
- Words over the screen11%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots with no app screen?
26 of the top 100 Sports apps (26%) have at least one, and 27 of their 558 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Sports apps have App Store screenshots with no app screen?
In the top ten: DraftKings: Sports & Casino (#1), Novig: Prediction Market (#2), DAZN: Stream Live Sports (#3), FanDuel Sportsbook & Casino (#4), PrizePicks - Sports Picks (#5), Underdog: Sports, Games & Rips (#6) and NBA: Live Games & Scores (#8). Further down the chart: NFL (#17), bet365 - Sportsbook & Casino (#19), Hard Rock Bet Sportsbook (#22), sportsYou (#24) and MaxPreps: High School Sports (#26), and 14 more.
Should my Sports app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 7 of the top ten Sports apps do it (70%), against 19 of the other 90 (21%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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