Medical app screenshots with no app screen
A photo, a logo or a slogan: the app’s screen does not appear. These sell an idea, a promise or a brand before showing any interface. Apple’s App Review Guideline 2.3.3 says screenshots should show the app in use, and not only title art, a login page or a splash screen.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
21% 21 of 100
Screenshots that do it
5% 25 of 548
The top ten
1 of 10 against 20 of the other 90
25 of the 548 Medical screenshots read (5%) do this, across 21 of the top 100 apps (21%). 1 of the top ten do it (10%), against 20 of the other 90 (22%): the top ten do it less than the rest. Of the 23 categories read so far, Medical is 8th for this. It is most common in Education (29% of apps) and least common in Weather (4%).
12 examples from the chart.
12 of the 25 Medical app screenshots with no app screen, one from each app, the highest on the chart first.
“Communicate with your care team and more, anywhere, antime.”
“Give patients the convenient experience they demand”
“Fast, easy savings at your local pharmacy”
“The care you need, covered by most major insurers”
“Learn About Development”
“An Official AI Partner of:”
“Publix Pharmacy’s app is just what the doctor ordered”
“We've upgraded to a new app!”
“Access your doctor from anywhere”
“The #1 pregnancy & baby app”
“Savings at your fingertips”
“Manage your medication. Anytime. Anywhere.”
What these screenshots say, word for word.
The words on all 23 that carry any, as each app wrote them.
“Communicate with your care team and more, anywhere, antime.”
“Please arrive 15 minutes before your scheduled appointment time.”athenaPatient · #9 · screenshot 1“Give patients the convenient experience they demand”
Klara – Patient communication · #13 · screenshot 1“Fast, easy savings at your local pharmacy”
"I save about $400 a month on my family's medications."“I save about $400 a month on my family’s medications.”GoodRx: Prescription Savings · #14 · screenshot 1“The care you need, covered by most major insurers”
Teladoc Health · #24 · screenshot 1“Learn About Development”
Pregnancy Tracker App - WTE · #30 · screenshot 4“An Official AI Partner of:”
OpenEvidence · #33 · screenshot 3“Publix Pharmacy’s app is just what the doctor ordered”
Publix Pharmacy · #35 · screenshot 1- Search
“We've upgraded to a new app!”
and use it to start your next sensor.“Libre by Abbott”FreeStyle Libre 3 – US · #39 · screenshot 1 - Patients
“Access your doctor from anywhere”
Spruce: Medical Communication · #40 · screenshot 6 “The #1 pregnancy & baby app”
BabyCenter Pregnancy Tracker · #41 · screenshot 1“Savings at your fingertips”
Allē · #46 · screenshot 2- Express Scripts® Pharmacy Benefit Services
“Manage your medication. Anytime. Anywhere.”
Express Scripts · #51 · screenshot 1 “Book same-day care for you and your family”
AS SEEN ONSolv: Easy Same-Day Healthcare · #56 · screenshot 1“The easiest way to save on contacts”
1-800 Contacts · #64 · screenshot 1“Manage your medications and find the lowest price on the go”
OptumRx · #65 · screenshot 1“Simplifying life with diabetes”
mySugr - Diabetes Tracker Log · #69 · screenshot 1“Manage your pet’s health, all from your phone”
Pawp: 24/7 Vet & Pet Care · #77 · screenshot 1“A healthcare app that works for you”
Oscar Health · #93 · screenshot 1“Sign up for bonus savings”
Hi, Christine! Available Bonus Savings: $3.00SingleCare Rx Pharmacy Coupons · #94 · screenshot 5“Prescriptions and online care from licensed healthcare providers”
GoodRx: Prescription Savings · #14 · screenshot 5“Free returns, exchanges, & 24/7 support”
1-800 Contacts · #64 · screenshot 6“Pawp is there for you when your vet is not”
Pawp: 24/7 Vet & Pet Care · #77 · screenshot 6“Explore weight loss solutions with brand name GLP-1s”
STARTING AT $149 per month*GoodRx: Prescription Savings · #14 · screenshot 6
Top ten Medical apps that do it.
- #9athenaPatient1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 29% 29 of 100 | 7% 37 of 555 | 1 of 10 |
| Finance | 27% 27 of 100 | 6% 33 of 581 | 3 of 10 |
| Sports | 26% 26 of 100 | 5% 27 of 558 | 7 of 10 |
| Food & Drink | 25% 25 of 100 | 5% 29 of 540 | 5 of 10 |
| Productivity | 23% 23 of 99 | 5% 26 of 551 | 1 of 10 |
| Lifestyle | 23% 23 of 100 | 5% 27 of 556 | 4 of 10 |
| Shopping | 23% 23 of 100 | 5% 28 of 562 | 3 of 10 |
| Health & Fitness | 21% 21 of 100 | 4% 23 of 574 | 4 of 10 |
| Medical | 21% 21 of 100 | 5% 25 of 548 | 1 of 10 |
| Reference | 21% 21 of 100 | 4% 25 of 566 | 2 of 10 |
| Utilities | 21% 21 of 100 | 4% 24 of 549 | 2 of 10 |
| Games | 20% 20 of 100 | 4% 22 of 567 | 2 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 24 of 564 | 1 of 10 |
| Business | 18% 18 of 100 | 4% 23 of 554 | 1 of 10 |
| Music | 16% 16 of 100 | 3% 18 of 550 | 1 of 10 |
| Social Networking | 16% 16 of 100 | 3% 17 of 554 | 0 of 10 |
| Travel | 15% 15 of 100 | 3% 18 of 561 | 2 of 10 |
| Navigation | 12% 12 of 99 | 2% 13 of 566 | 0 of 10 |
| Entertainment | 11% 11 of 100 | 3% 15 of 544 | 2 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 12 of 566 | 0 of 10 |
| News | 8% 8 of 98 | 2% 9 of 517 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 5 of 555 | 1 of 10 |
Related tactics.
Often on the same screenshot
- A hand holds the phone40% of these screenshots, against 7% of all Medical screenshots
- A person in the picture52% of these screenshots, against 22% of all Medical screenshots
- A word in a different colour40% of these screenshots, against 17% of all Medical screenshots
- States a benefit60% of these screenshots, against 38% of all Medical screenshots
- Solid background68% of these screenshots, against 48% of all Medical screenshots
- Headline over eight words28% of these screenshots, against 9% of all Medical screenshots
More in layout
- Phone drawn99%
- Screen fills the picture99%
- Whole phone shown92%
- Words at the top81%
- Illustration or mascot76%
- A photograph74%
- A person in the picture60%
- Headline readable at thumbnail size58%
- Phone cut off at the foot45%
- Headline too small to read43%
- Words aligned left41%
- A hand holds the phone30%
- Arrows or callouts30%
- App icon shown27%
- No phone, bare screen26%
- Screen is small24%
- Zoomed detail of the UI22%
- Phone at an angle20%
- Phone cut off at the head12%
- Two or more screens12%
- Watch, iPad or Mac beside it12%
- Words at the bottom11%
- Words over the screen6%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots with no app screen?
21 of the top 100 Medical apps (21%) have at least one, and 25 of their 548 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Medical apps have App Store screenshots with no app screen?
In the top ten: athenaPatient (#9). Further down the chart: Klara – Patient communication (#13), GoodRx: Prescription Savings (#14), Teladoc Health (#24), Pregnancy Tracker App - WTE (#30) and OpenEvidence (#33), and 15 more.
Should my Medical app have App Store screenshots with no app screen?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Medical apps do it (10%), against 20 of the other 90 (22%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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