Medical app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
92 of the 548 Medical screenshots read (17%) do this, across 31 of the top 100 apps (31%). 5 of the top ten do it (50%), against 26 of the other 90 (29%): the top ten do it more than the rest. Of the 23 categories read so far, Medical is 23rd for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 92 Medical app screenshots with a highlighted word, one from each app, the highest on the chart first.

“All your health info in one place”

“Send rewards to your account with just a tap”

“Testing done on your time”

“Communicate with your care team and more, anywhere, antime.”

“Save money staying in-network”

“Prescriptions and online care from licensed healthcare providers”

“Digital ID Card”

“Your Family's Second Brain”

“Track Baby's Growth”

“The latest clinical evidence from the highest quality sources.”

“Track your baby's development”

“More Donations, More Rewards!”
What these screenshots say, word for word.
The words on 40 of the 90 that carry any, as each app wrote them.
“All your health info in one place”
MyChart · #1 · screenshot 1“Send rewards to your account with just a tap”
CVS Health · #2 · screenshot 4“Testing done on your time”
MyLabcorp · #6 · screenshot 6“Communicate with your care team and more, anywhere, antime.”
“Please arrive 15 minutes before your scheduled appointment time.”athenaPatient · #9 · screenshot 1“Save money staying in-network”
Zocdoc - Find and book doctors · #10 · screenshot 6“Prescriptions and online care from licensed healthcare providers”
GoodRx: Prescription Savings · #14 · screenshot 5“Digital ID Card”
Find your ID card right when you need it.Sydney Health · #15 · screenshot 1“Your Family's Second Brain”
No need to keep track in your head. Huckleberry remembers and helps you see what's next.Huckleberry: Baby Tracker · #17 · screenshot 1“Track Baby's Growth”
Pregnancy Tracker App - WTE · #30 · screenshot 1“The latest clinical evidence from the highest quality sources.”
OpenEvidence · #33 · screenshot 2“Track your baby's development”
BabyCenter Pregnancy Tracker · #41 · screenshot 2“More Donations, More Rewards!”
Be rewarded for your generosity when you donate plasma.CSL Plasma · #42 · screenshot 3“Get rewarded for getting the things you love”
Allē · #46 · screenshot 1“MyHealthONE”
Your health, your journeyMyHealthONE · #49 · screenshot 1“Clipboard”
1M workers 6.5K workplaces 3.5M shifts One appClipboard - Workers · #58 · screenshot 1“Welcome to Grifols Plasma DonorHub™”
Your journey to saving lives start hereGrifols Plasma Donor Hub · #59 · screenshot 1“Helping You Manage Your Care Anytime, Anywhere”
AdventHealth · #61 · screenshot 1“The easiest way to save on contacts”
1-800 Contacts · #64 · screenshot 1“Manage your medications and find the lowest price on the go”
OptumRx · #65 · screenshot 1“Simplifying life with diabetes”
mySugr - Diabetes Tracker Log · #69 · screenshot 1- What's Next
“Know What May Come Next”
Personalized sleep, feed, and diaper cuesBaby Tracker - Newborn Log · #72 · screenshot 1 “Secure Pharmacy Access”
RxLocal · #74 · screenshot 3“ATLAS OF HUMAN ANATOMY IN 3D”
Anatomy Learning - 3D Atlas · #76 · screenshot 1“Track baby's growth”
in 3D each weekWeMoms - Pregnancy & Baby App · #80 · screenshot 2“Choose PRN shifts when and where you want”
ShiftKey - PRN Healthcare Jobs · #86 · screenshot 1“AI医生朋友”
专业可靠 守护健康阿福 · #91 · screenshot 1“Save up to 80% on your prescriptions”
SingleCare Rx Pharmacy Coupons · #94 · screenshot 1“Monitor your baby's growth”
Baby Tracker • My Baby · #95 · screenshot 2“Interact with multiple layering systems”
Complete Anatomy for iPhone · #97 · screenshot 2“Connect with your care team”
MyChart · #1 · screenshot 2“Explore weight loss solutions with brand name GLP-1s”
STARTING AT $149 per month*GoodRx: Prescription Savings · #14 · screenshot 6“Live Chat”
Find answers in real time.Sydney Health · #15 · screenshot 2“Daily Tips”
and VideosPregnancy Tracker App - WTE · #30 · screenshot 2“Earn CME/CE and MOC Credit from OpenEvidence.”
OpenEvidence · #33 · screenshot 4“Receive support from our community”
BabyCenter Pregnancy Tracker · #41 · screenshot 3“Find a Center Near You”
Find a location convenient for you and learn about local promotions.CSL Plasma · #42 · screenshot 4“Savings at your fingertips”
Allē · #46 · screenshot 2“Own your schedule”
Clipboard - Workers · #58 · screenshot 2“Schedule your next donation”
Quick and easy appointments at your convenienceGrifols Plasma Donor Hub · #59 · screenshot 3“Schedule Appointments”
AdventHealth · #61 · screenshot 2
Top ten Medical apps that do it.
- #1MyChart5 of its 5 screenshots
- #2CVS Health1 of its 5 screenshots
- #6MyLabcorp1 of its 6 screenshots
- #9athenaPatient1 of its 6 screenshots
- #10Zocdoc - Find and book doctors1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit61% of these screenshots, against 38% of all Medical screenshots
- Words at the top93% of these screenshots, against 75% of all Medical screenshots
- Has a headline98% of these screenshots, against 81% of all Medical screenshots
- Plain tone90% of these screenshots, against 75% of all Medical screenshots
- Illustration or mascot52% of these screenshots, against 39% of all Medical screenshots
- Has a subline30% of these screenshots, against 17% of all Medical screenshots
More in look
- Light85%
- Background is the icon’s colour68%
- Solid background68%
- Gradient background54%
- Black, white or grey46%
- Low contrast words41%
- Blue40%
- Teal30%
- Orange27%
- Dark21%
- High contrast words20%
- Pattern or texture19%
- Rounded headline type15%
- The app itself is the background15%
- Serif headline12%
- Photo background11%
- Pink11%
- Red11%
- Green10%
- Purple9%
- Yellow6%
- Condensed or display type3%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots with a highlighted word?
Which Medical apps have App Store screenshots with a highlighted word?
Should my Medical app have App Store screenshots with a highlighted word?
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