Finance app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Finance apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
53% 53 of 100
Screenshots that do it
27% 154 of 581
The top ten
3 of 10 against 50 of the other 90
154 of the 581 Finance screenshots read (27%) do this, across 53 of the top 100 apps (53%). 3 of the top ten do it (30%), against 50 of the other 90 (56%): the top ten do it less than the rest. Of the 23 categories read so far, Finance is 3rd for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 154 Finance app screenshots with a highlighted word, one from each app, the highest on the chart first.
“Sign in easily with Face ID and Touch ID.”
“Shop with buyer protection.”
“Invest with as little as $1”
“LIVETRADE SPORTS”
“Get an AI-powered assistant that brings clarity to your money, all via text”
“Why do 15.8M members love SoFi?”
“Up to $500 in 5 min or less with ExtraCash™1”
“Earn a yearly $225 retirement boost”
“Say hello to your new BFF 6 your Big Financial Friend.”
“Keep information up to date across all your accounts in one place”
“The only official app for your EBT benefits.”
“Cash and credit powered by your potential™”
What these screenshots say, word for word.
The words on 40 of the 154 that carry any, as each app wrote them.
“Sign in easily with Face ID and Touch ID.”
Capital One Mobile · #3 · screenshot 3“Shop with buyer protection.”
PayPal - Pay, Send, Save · #4 · screenshot 1“Invest with as little as $1”
OnePay Invest brings stocks and ETFs to your fingertips.OnePay – Mobile Banking · #8 · screenshot 6- Polymarket
“LIVETRADE SPORTS”
GET YOUR $25 BONUSPolymarket: Trade Live Sports · #11 · screenshot 1 “Get an AI-powered assistant that brings clarity to your money, all via text”
Rocket Money - Bills & Budgets · #17 · screenshot 2- SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Why do 15.8M members love SoFi?”
SoFi: Bank, Invest & Crypto · #19 · screenshot 1 “Up to $500 in 5 min or less with ExtraCash™1”
Dave: Credit, Cash & Money App · #22 · screenshot 1“Earn a yearly $225 retirement boost”
Get a 3% IRA match with Robinhood Gold for $5/month. Limitations apply.Robinhood: Trading & Investing · #23 · screenshot 5“Say hello to your new BFF 6 your Big Financial Friend.”
Experian® · #24 · screenshot 1“Keep information up to date across all your accounts in one place”
Amex · #25 · screenshot 4“The only official app for your EBT benefits.”
ebtEDGE NEW! · #26 · screenshot 1“Cash and credit powered by your potential™”
Tilt: Cash Advance & Credit · #30 · screenshot 1“Cash advances from $25 to $500*”
Grant Cash Advance · #31 · screenshot 1“Know all about your money with an all-in-one view of your accounts.”
U.S. Bank Mobile Banking · #33 · screenshot 1- SECURELY
“BUY, SELL & HOLD CRYPTO”
Coinbase: Buy Crypto & Stocks · #34 · screenshot 1 “Complete Tasks Earn Rewards”
Receive a $5 Signup Bonus*Testerup: Test & Earn Rewards · #36 · screenshot 1“Unlock benefits in your neighborhood”
Get access to exclusive benefits at local restaurants, fitness studios, on Lyft rides, and more.Bilt Rewards · #37 · screenshot 2“Everything your bank can't do”
The world's first AI financial assistantCleo AI: Cash Advance & Budget · #38 · screenshot 1“Chart, chat and trade”
100M+ Traders and investors use our platformTradingView: Track All Markets · #40 · screenshot 1“your app for everything”
Allstate® Mobile · #41 · screenshot 1“Pay later where you want”
Zip - Buy Now, Pay Later · #43 · screenshot 1“Get Rewarded”
Keep track of cash back rewards or points and get special offersCredit One Bank Mobile · #44 · screenshot 5“No credit check No interest or late fees”
Pay back when you can.Brigit: Cash Advance & Credit · #46 · screenshot 2“BORROW. EARN. WIN.”
MoneyLion: Cash Advance App · #48 · screenshot 1“Instant $200”
Cash AdvanceLenme: Borrowing and Lending · #49 · screenshot 1“Grow +25pts in your 1st month*”
Kikoff: Build Credit Quickly · #51 · screenshot 1“GET UP TO $250 TODAY”
Open a Varo Bank Account to get started. No credit check, flat fees. Borrow up to $700 over time with direct deposit.3 Quals apply.Varo Bank: Online Banking · #52 · screenshot 2“Manage your financial life in one app”
Securely deposit checks and transfer funds, including external accounts.Schwab Mobile · #56 · screenshot 1“For all Credit & Money needs”
Bright: Loans & Credit Builder · #57 · screenshot 1“Access your pay in real time¹”
Up to $1,500 per pay period²EarnIn: Beyond Cash Advance · #60 · screenshot 1“Secure”
Store prepaid cards securely in your Apple WalletMyCardWallet. · #61 · screenshot 1“Peace of mind in your pocket”
Liberty Mutual Mobile · #62 · screenshot 1- Employer
“Run payroll on the go.”
Gusto Mobile · #63 · screenshot 1 “Check your EBT balance instantly”
Propel: EBT, SNAP, WIC, & more · #66 · screenshot 2“Become one of the millions using Western Union”
Western Union: Send Money · #67 · screenshot 1“Help you pay rent on time, on your schedule.”
Flex - Rent On Your Schedule · #69 · screenshot 3“Review account information and customize your views.”
PNC Mobile Banking · #70 · screenshot 1- Cash Boost™
“Get up to $150* in minutes”
Get access with no credit check, no interest, and no late fees.Credit Genie: Get Cash Advance · #74 · screenshot 1 - BUDGETING
“A budget that flexes with your life.”
Monarch: Budget & Track Money · #77 · screenshot 3 - Fast-funding
“Cash funding in as fast as 24hrs¹”
Personal loans w/ no hidden feesUpstart: Personal Loans + More · #80 · screenshot 4
Top ten Finance apps that do it.
- #3Capital One Mobile3 of its 6 screenshots
- #4PayPal - Pay, Send, Save2 of its 6 screenshots
- #8OnePay – Mobile Banking1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Words aligned left44% of these screenshots, against 30% of all Finance screenshots
- Illustration or mascot53% of these screenshots, against 39% of all Finance screenshots
- Uses a number31% of these screenshots, against 21% of all Finance screenshots
- Arrows or callouts21% of these screenshots, against 14% of all Finance screenshots
- Gradient background53% of these screenshots, against 46% of all Finance screenshots
- States a benefit71% of these screenshots, against 65% of all Finance screenshots
More in look
- Light78%
- Background is the icon’s colour67%
- Gradient background62%
- Solid background60%
- Black, white or grey45%
- Blue45%
- High contrast words45%
- Dark34%
- Low contrast words31%
- Green20%
- Teal17%
- Orange16%
- Photo background14%
- Rounded headline type14%
- Pattern or texture13%
- Serif headline12%
- Pink10%
- Purple9%
- Red8%
- Yellow8%
- Condensed or display type4%
- The app itself is the background4%
Questions, answered from the chart.
How many top Finance apps have App Store screenshots with a highlighted word?
53 of the top 100 Finance apps (53%) have at least one, and 154 of their 581 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Finance apps have App Store screenshots with a highlighted word?
In the top ten: Capital One Mobile (#3), PayPal - Pay, Send, Save (#4) and OnePay – Mobile Banking (#8). Further down the chart: Polymarket: Trade Live Sports (#11), Rocket Money - Bills & Budgets (#17), SoFi: Bank, Invest & Crypto (#19), Dave: Credit, Cash & Money App (#22) and Robinhood: Trading & Investing (#23), and 45 more.
Should my Finance app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Finance apps do it (30%), against 50 of the other 90 (56%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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