Finance app screenshots with arrows or callouts
Arrows, circles or notes drawn to point at something. A callout points the eye at the one control or number the headline is about.
From the top 100 free Finance apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
80 of the 581 Finance screenshots read (14%) do this, across 47 of the top 100 apps (47%). 7 of the top ten do it (70%), against 40 of the other 90 (44%): the top ten do it more than the rest. Of the 23 categories read so far, Finance is 8th for this. It is most common in Graphics & Design (70% of apps) and least common in Developer Tools (21%).
12 examples from the chart.
12 of the 80 Finance app screenshots with arrows or callouts, one from each app, the highest on the chart first.

“Built for long- term investing.”

“FOOTBALL IS BACK.”

“The easiest decision ever”

“Spend your balance instantly with the Venmo Debit Card”

“Millions of people already do.”

“Banking that skips the monthly fees”

“Earn 5% cash back¹ with Chime Card.™”

“LIVETRADE SPORTS”

“Just ask Fargo®”

“Why do 15.8M members love SoFi?”

“Mobile banking redesigned for everyday life”

“Build credit history with your everyday bills with Credit Spark™”
What these screenshots say, word for word.
The words on 40 of the 80 that carry any, as each app wrote them.
“Built for long- term investing.”
Contributions are automatically invested in a qualifying low-cost index fund. Investment returns are not guaranteed.Trump Accounts: Official App · #1 · screenshot 5- Kalshi
“FOOTBALL IS BACK.”
Kalshi: Trade Football & more · #2 · screenshot 1 “The easiest decision ever”
Manage your money and make payments on the go. Face ID and Touch ID for instant access. Toggle your cards on or off.Capital One Mobile · #3 · screenshot 1“Spend your balance instantly with the Venmo Debit Card”
No monthly fee No minimum balanceVenmo · #6 · screenshot 3“Millions of people already do.”
Chase Mobile®: Bank & Invest · #7 · screenshot 2“Banking that skips the monthly fees”
Early Pay,¹ cash back on select brands, High-Yield Savings, and more.OnePay – Mobile Banking · #8 · screenshot 3- More Cash Back for your Money
“Earn 5% cash back¹ with Chime Card.™”
Chime® – Mobile Banking · #9 · screenshot 2 - Polymarket
“LIVETRADE SPORTS”
GET YOUR $25 BONUSPolymarket: Trade Live Sports · #11 · screenshot 1 “Just ask Fargo®”
Your AI-powered assistant8 is always ready to help youWells Fargo Mobile® · #14 · screenshot 3- SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Why do 15.8M members love SoFi?”
SoFi: Bank, Invest & Crypto · #19 · screenshot 1 “Mobile banking redesigned for everyday life”
See your account balances at-a-glance, search the app and send money with Zelle®.Citi Mobile® · #20 · screenshot 1“Build credit history with your everyday bills with Credit Spark™”
Not all lenders use TransUnion credit reports or scores impacted by Credit Spark.Intuit Credit Karma · #21 · screenshot 2“Up to $500 in 5 min or less with ExtraCash™1”
Dave: Credit, Cash & Money App · #22 · screenshot 1“Shop for cards that won't ding your credit if you're denied.”
Experian® · #24 · screenshot 4“The only official app for your EBT benefits.”
ebtEDGE NEW! · #26 · screenshot 1“Need even more money?”
Complete tasks Earn points Redeem for cashGrant Cash Advance · #31 · screenshot 4“Solutions for global teams”
Convenient delivery when you’re working (or hiring) abroad Simulated experienceRemitly: Send money & transfer · #32 · screenshot 6“ZERO TRADING FEES WITH COINBASE ONE”
Coinbase: Buy Crypto & Stocks · #34 · screenshot 3“Claim Your Signup Bonus*”
Testerup: Test & Earn Rewards · #36 · screenshot 2“insurance that's easy to manage”
Allstate® Mobile · #41 · screenshot 6“Pay later where you want”
Zip - Buy Now, Pay Later · #43 · screenshot 1“Set aside cash in a tap”
DailyPay On-Demand Pay · #45 · screenshot 3“Put extra cash in your wallet”
With offers and side gigs.Brigit: Cash Advance & Credit · #46 · screenshot 4“Personal loan offers”
up to $100kMoneyLion: Cash Advance App · #48 · screenshot 4“Instant Cash, Daily Deals & Big Savings”
Save money while securing loansLenme: Borrowing and Lending · #49 · screenshot 6“Legit zero late fees & no credit checks”
Klover - Instant Cash Advance · #50 · screenshot 3“Trusted by over 3 Million credit builders”
Kikoff: Build Credit Quickly · #51 · screenshot 3“100% FREE BANKING. FINALLY.”
No minimum balance, monthly, or overdraft fees.¹ Plus, free cash deposits and withdrawals in-network.²Varo Bank: Online Banking · #52 · screenshot 1“Get support in your language”
Taptap Send: Money Transfer · #54 · screenshot 5“Access your pay in real time¹”
Up to $1,500 per pay period²EarnIn: Beyond Cash Advance · #60 · screenshot 1“Pay in 10”
No impact to your credit score to apply, no interest, no feesPerpay - Shop and Build Credit · #64 · screenshot 2“Check your EBT balance instantly”
Propel: EBT, SNAP, WIC, & more · #66 · screenshot 2“Apple Pay available”
Western Union: Send Money · #67 · screenshot 4“Get a free personalized plan with steps to improve your VantageScore credit score.”
myEquifax · #68 · screenshot 3“Help you pay rent on time, on your schedule.”
Flex - Rent On Your Schedule · #69 · screenshot 3“3 Easy Steps to Cash Boost:”
Credit Genie: Get Cash Advance · #74 · screenshot 2“Our Spending Account has your cash covered.”
Grab cash from 75,000+ no-fee ATMs nationwide Add cash to your account at any Walmart near youAlly: Bank, Auto & Invest · #75 · screenshot 3- Short-Term Relief Loans
“Cover everyday bills and expenses”
Upstart: Personal Loans + More · #80 · screenshot 3 “Join 3+ million customers”
Over $400 million lent to our customersPossible: Fast Cash & Credit · #82 · screenshot 2“Discover deals and exclusive offers”
We help you find opportunities to save and earn money.FloatMe: Fast Cash Advance App · #83 · screenshot 5
Top ten Finance apps that do it.
- #1Trump Accounts: Official App1 of its 6 screenshots
- #2Kalshi: Trade Football & more1 of its 6 screenshots
- #3Capital One Mobile1 of its 6 screenshots
- #6Venmo1 of its 6 screenshots
- #7Chase Mobile®: Bank & Invest2 of its 6 screenshots
- #8OnePay – Mobile Banking2 of its 6 screenshots
- #9Chime® – Mobile Banking1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 70% 69 of 99 | 33% 186 of 564 | 5 of 10 |
| Photo & Video | 58% 58 of 100 | 25% 140 of 566 | 6 of 10 |
| Reference | 53% 53 of 100 | 22% 122 of 566 | 7 of 10 |
| Health & Fitness | 52% 52 of 100 | 19% 108 of 574 | 8 of 10 |
| Education | 50% 50 of 100 | 18% 98 of 555 | 5 of 10 |
| Social Networking | 49% 49 of 100 | 17% 96 of 554 | 5 of 10 |
| Utilities | 48% 48 of 100 | 18% 100 of 549 | 3 of 10 |
| Finance | 47% 47 of 100 | 14% 80 of 581 | 7 of 10 |
| Lifestyle | 46% 46 of 100 | 15% 86 of 556 | 5 of 10 |
| Navigation | 45% 45 of 99 | 17% 96 of 566 | 4 of 10 |
| Productivity | 45% 45 of 99 | 15% 82 of 551 | 2 of 10 |
| Entertainment | 39% 39 of 100 | 11% 61 of 544 | 4 of 10 |
| Travel | 39% 39 of 100 | 12% 69 of 561 | 2 of 10 |
| Music | 38% 38 of 100 | 14% 75 of 550 | 2 of 10 |
| Shopping | 38% 38 of 100 | 15% 85 of 562 | 6 of 10 |
| Food & Drink | 37% 37 of 100 | 12% 67 of 540 | 5 of 10 |
| Sports | 36% 36 of 100 | 11% 63 of 558 | 3 of 10 |
| Business | 35% 35 of 100 | 12% 69 of 554 | 2 of 10 |
| Games | 35% 35 of 100 | 8% 48 of 567 | 2 of 10 |
| Weather | 35% 35 of 100 | 12% 67 of 555 | 3 of 10 |
| Medical | 30% 30 of 100 | 9% 47 of 548 | 2 of 10 |
| News | 23% 23 of 98 | 7% 38 of 517 | 2 of 10 |
| Developer Tools | 21% 21 of 100 | 7% 35 of 507 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Badge28% of these screenshots, against 9% of all Finance screenshots
- A photograph39% of these screenshots, against 23% of all Finance screenshots
- A word in a different colour41% of these screenshots, against 27% of all Finance screenshots
- High contrast words35% of these screenshots, against 21% of all Finance screenshots
- Background is the icon’s colour63% of these screenshots, against 50% of all Finance screenshots
- Headline readable at thumbnail size53% of these screenshots, against 40% of all Finance screenshots
More in layout
- Phone drawn100%
- Words at the top95%
- Screen fills the picture94%
- Illustration or mascot85%
- Headline readable at thumbnail size81%
- Whole phone shown79%
- Phone cut off at the foot70%
- A photograph57%
- App icon shown54%
- Words aligned left52%
- Headline too small to read49%
- A person in the picture36%
- A hand holds the phone30%
- Phone cut off at the head30%
- Zoomed detail of the UI29%
- No app screen at all27%
- Screen is small25%
- Phone at an angle24%
- No phone, bare screen23%
- Two or more screens20%
- Words at the bottom18%
- Watch, iPad or Mac beside it10%
- Words over the screen10%
- Continues into the next screenshot1%
Questions, answered from the chart.
How many top Finance apps have App Store screenshots with arrows or callouts?
Which Finance apps have App Store screenshots with arrows or callouts?
Should my Finance app have App Store screenshots with arrows or callouts?
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