Lifestyle app screenshots with arrows or callouts
Arrows, circles or notes drawn to point at something. A callout points the eye at the one control or number the headline is about.
From the top 100 free Lifestyle apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
86 of the 556 Lifestyle screenshots read (15%) do this, across 46 of the top 100 apps (46%). 5 of the top ten do it (50%), against 41 of the other 90 (46%): the top ten do it about as often as the rest. Of the 23 categories read so far, Lifestyle is 9th for this. It is most common in Graphics & Design (70% of apps) and least common in Developer Tools (21%).
12 examples from the chart.
12 of the 86 Lifestyle app screenshots with arrows or callouts, one from each app, the highest on the chart first.

“Assist blind and low vision people with everyday tasks”

“Embrace spooky season”

“Try the T-Mobile Network for free.”

“Create Events in Seconds”

“Attract people who actually get you”

“TRUSTED BY 50 million CLIENTS”

“...all with one easy-to-use app”

“Page Editor Reorder,Straighten,Rotate”


“Control your vehicle from the palm of your hand”

“No Fake”

“Trust your match is the real deal”
What these screenshots say, word for word.
The words on 40 of the 85 that carry any, as each app wrote them.
“Assist blind and low vision people with everyday tasks”
Be My Eyes · #1 · screenshot 3“Embrace spooky season”
Pinterest · #2 · screenshot 1“Try the T-Mobile Network for free.”
Non-T-Mobile customers only; 1 trial per user. Compatible unlocked device required; coverage not available in some areas. Some uses may require certain plan or feature; see plan for details.T-Life · #3 · screenshot 5“Create Events in Seconds”
The fastest, easiest event planning app to throw parties guests will lovePartiful: Party Invite Maker · #5 · screenshot 1“Attract people who actually get you”
“my wardrobe is your wardrobe ... eventually ... | reading at the beach! | a love for spontaneous weekend trips~!”Tinder Dating App: Date & Chat · #8 · screenshot 2“TRUSTED BY 50 million CLIENTS”
Booksy for Customers · #13 · screenshot 2“...all with one easy-to-use app”
myQ Garage & Access Control · #15 · screenshot 4“Page Editor Reorder,Straighten,Rotate”
PDF Scan · #18 · screenshot 4“Control your vehicle from the palm of your hand”
Remote Connect subscription required. Only available on select vehicles.Toyota · #20 · screenshot 3“No Fake”
Duet Dating App: Chat & Meet · #21 · screenshot 1“Trust your match is the real deal”
Bumble Dating App: Meet & Date · #22 · screenshot 6“Unleashed. Immersive. Private.”
CHAI: Social AI Platform- Chat · #23 · screenshot 1“Find SUPER loud alarm sounds”
Alarmy - Loud alarm clock · #25 · screenshot 3“Date as You are”
Hily Dating App: Meet. Date. · #29 · screenshot 1“No.1”
Visual StorytellingTipsy Chat: Live Your Story · #30 · screenshot 1“Protect Your Home”
SmartLife: Smart Living · #31 · screenshot 3“Your Smart Lifestyle Companion”
4.7+ Star Rating Trusted by 14M+ Users WorldwideVeSync · #33 · screenshot 1“Listings you can trust”
Realtor.com Real Estate & Rent · #36 · screenshot 4“Book tickets. Order food. Research.”
Hark Pro · #42 · screenshot 3“The most accurate rate”
Blood Pressure Log, Heart Rate · #44 · screenshot 2- Riley Bennet
“My Birthday 🎉”
Some of my favorite thingsGiftful - Wishlist & Registry · #45 · screenshot 2 - NEED SUPPORT?
“MONEY ON STANDBY”
Instant Cash Advance - Zora · #46 · screenshot 2 “Book trusted help for home tasks”
Taskrabbit - Handyman & more · #50 · screenshot 1“you've seen it all around”
NGL: ask me anything · #51 · screenshot 1“Find others who share the same desires.”
Feeld: Dating for the Curious · #52 · screenshot 2“Know who's at the door with advanced detection”
First Alert by Resideo · #53 · screenshot 4“Quit Any Addiction”
I Am Sober · #54 · screenshot 1“Find Your Place”
Compare rentals to find your next homeApartments.com Rental Finder · #58 · screenshot 1“Talk to experienced & verified Astrologers”
Astrotalk - Talk to Astrologer · #60 · screenshot 2“Swipe UP for DATES”
DOWN: The Casual Dating App · #63 · screenshot 5“Avoid rental market FOMO with Real-Time Alerts”
Apartment List: Apt rentals · #64 · screenshot 5“Tailored insights”
MyDyson™ · #65 · screenshot 4“Medically-Certified Dream Sock™”
0-18 months 2.5 - 13.6 kgOwlet Dream · #67 · screenshot 2“Generate outfits for any occasion”
Style me for a party this weekend!Alta Daily: Digital AI Closet · #72 · screenshot 2“Connect with real people”
Kismia - Dating App & Chat · #77 · screenshot 2- When you match
“You're only talking to each other”
Cuffed: Dating & Relationships · #79 · screenshot 2 “Making tomorrow's smart home possible today.”
AiDot · #80 · screenshot 1“Get your Love Insights”
Lumus: Tarot & Psychic Reading · #81 · screenshot 1“Earn 400 bonus points just for creating your pet's profile.”
myPurina – Pet Rewards & Care · #82 · screenshot 2“Share Clear Health Reports”
Glucera: Blood Sugar Tracker · #85 · screenshot 5
Top ten Lifestyle apps that do it.
- #1Be My Eyes1 of its 4 screenshots
- #2Pinterest2 of its 6 screenshots
- #3T-Life1 of its 6 screenshots
- #5Partiful: Party Invite Maker4 of its 6 screenshots
- #8Tinder Dating App: Date & Chat2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 70% 69 of 99 | 33% 186 of 564 | 5 of 10 |
| Photo & Video | 58% 58 of 100 | 25% 140 of 566 | 6 of 10 |
| Reference | 53% 53 of 100 | 22% 122 of 566 | 7 of 10 |
| Health & Fitness | 52% 52 of 100 | 19% 108 of 574 | 8 of 10 |
| Education | 50% 50 of 100 | 18% 98 of 555 | 5 of 10 |
| Social Networking | 49% 49 of 100 | 17% 96 of 554 | 5 of 10 |
| Utilities | 48% 48 of 100 | 18% 100 of 549 | 3 of 10 |
| Finance | 47% 47 of 100 | 14% 80 of 581 | 7 of 10 |
| Lifestyle | 46% 46 of 100 | 15% 86 of 556 | 5 of 10 |
| Navigation | 45% 45 of 99 | 17% 96 of 566 | 4 of 10 |
| Productivity | 45% 45 of 99 | 15% 82 of 551 | 2 of 10 |
| Entertainment | 39% 39 of 100 | 11% 61 of 544 | 4 of 10 |
| Travel | 39% 39 of 100 | 12% 69 of 561 | 2 of 10 |
| Music | 38% 38 of 100 | 14% 75 of 550 | 2 of 10 |
| Shopping | 38% 38 of 100 | 15% 85 of 562 | 6 of 10 |
| Food & Drink | 37% 37 of 100 | 12% 67 of 540 | 5 of 10 |
| Sports | 36% 36 of 100 | 11% 63 of 558 | 3 of 10 |
| Business | 35% 35 of 100 | 12% 69 of 554 | 2 of 10 |
| Games | 35% 35 of 100 | 8% 48 of 567 | 2 of 10 |
| Weather | 35% 35 of 100 | 12% 67 of 555 | 3 of 10 |
| Medical | 30% 30 of 100 | 9% 47 of 548 | 2 of 10 |
| News | 23% 23 of 98 | 7% 38 of 517 | 2 of 10 |
| Developer Tools | 21% 21 of 100 | 7% 35 of 507 | 2 of 10 |
Related tactics.
Often on the same screenshot
- A word in a different colour40% of these screenshots, against 19% of all Lifestyle screenshots
- High contrast words33% of these screenshots, against 18% of all Lifestyle screenshots
- Badge21% of these screenshots, against 8% of all Lifestyle screenshots
- A person in the picture49% of these screenshots, against 36% of all Lifestyle screenshots
- A hand holds the phone19% of these screenshots, against 10% of all Lifestyle screenshots
- Headline in Title Case27% of these screenshots, against 18% of all Lifestyle screenshots
More in layout
- Screen fills the picture100%
- Phone drawn99%
- Words at the top94%
- Whole phone shown91%
- A photograph86%
- A person in the picture74%
- Illustration or mascot67%
- Headline readable at thumbnail size66%
- Phone cut off at the foot50%
- App icon shown45%
- Headline too small to read41%
- Words aligned left36%
- A hand holds the phone35%
- No phone, bare screen31%
- No app screen at all23%
- Phone cut off at the head23%
- Two or more screens23%
- Zoomed detail of the UI19%
- Screen is small18%
- Words at the bottom18%
- Phone at an angle16%
- Words over the screen16%
- Watch, iPad or Mac beside it8%
Questions, answered from the chart.
How many top Lifestyle apps have App Store screenshots with arrows or callouts?
Which Lifestyle apps have App Store screenshots with arrows or callouts?
Should my Lifestyle app have App Store screenshots with arrows or callouts?
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