Lifestyle app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Lifestyle apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
106 of the 556 Lifestyle screenshots read (19%) do this, across 43 of the top 100 apps (43%). 3 of the top ten do it (30%), against 40 of the other 90 (44%): the top ten do it less than the rest. Of the 23 categories read so far, Lifestyle is 15th for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 106 Lifestyle app screenshots with a highlighted word, one from each app, the highest on the chart first.

“Try the T-Mobile Network for free.”

“Attract people who actually get you”

“Connect with a local agent”

“EXPLORE WHAT'S NEARBY ACROSS ALL OUR LOCATIONS”

“#1 BOOKING APP”

“LG ThinQ”

“Control your vehicle from the palm of your hand”

“No Fake”

“Trust your match is the real deal”

“Unleashed. Immersive. Private.”

“Find SUPER loud alarm sounds”

What these screenshots say, word for word.
The words on 40 of the 104 that carry any, as each app wrote them.
“Try the T-Mobile Network for free.”
Non-T-Mobile customers only; 1 trial per user. Compatible unlocked device required; coverage not available in some areas. Some uses may require certain plan or feature; see plan for details.T-Life · #3 · screenshot 5“Attract people who actually get you”
“my wardrobe is your wardrobe ... eventually ... | reading at the beach! | a love for spontaneous weekend trips~!”Tinder Dating App: Date & Chat · #8 · screenshot 2“Connect with a local agent”
Zillow Real Estate & Rentals · #10 · screenshot 5“EXPLORE WHAT'S NEARBY ACROSS ALL OUR LOCATIONS”
KidHub by Unleashed Brands · #11 · screenshot 5- The
“#1 BOOKING APP”
ratedBooksy for Customers · #13 · screenshot 1 “LG ThinQ”
Make your daily life more convenient.LG ThinQ · #17 · screenshot 1“Control your vehicle from the palm of your hand”
Remote Connect subscription required. Only available on select vehicles.Toyota · #20 · screenshot 3“No Fake”
Duet Dating App: Chat & Meet · #21 · screenshot 1“Trust your match is the real deal”
Bumble Dating App: Meet & Date · #22 · screenshot 6“Unleashed. Immersive. Private.”
CHAI: Social AI Platform- Chat · #23 · screenshot 1“Find SUPER loud alarm sounds”
Alarmy - Loud alarm clock · #25 · screenshot 3“Date as You are”
Hily Dating App: Meet. Date. · #29 · screenshot 1“Find your go-to's”
Square Go · #34 · screenshot 1“NO SPACE FOR GHOSTING”
PURE: Open-Minded Dating App · #38 · screenshot 4“Create Your Wishlist”
Giftful - Wishlist & Registry · #45 · screenshot 1- NEED SUPPORT?
“MONEY ON STANDBY”
Instant Cash Advance - Zora · #46 · screenshot 2 “Never Wonder”
The only official app for your Wyze devices.The Official Wyze App · #47 · screenshot 1- Listful
“Use the best wishlist app”
Listful - Wishlist Maker · #48 · screenshot 1 “Travel”
Green Travel Across ChinaAlipay - Simplify Your Life · #49 · screenshot 3“play q&a games”
NGL: ask me anything · #51 · screenshot 5“A dating app for the curious.”
Feeld: Dating for the Curious · #52 · screenshot 1“Learn about leaks before it's too late”
First Alert by Resideo · #53 · screenshot 5“Find Your Place”
Compare rentals to find your next homeApartments.com Rental Finder · #58 · screenshot 1“ditch the rules.”
Dating for non-monogamy, polyamory, & everyone in between.Nymph: Open-Minded Dating App · #59 · screenshot 1“open-minded 🔥”
peopleDOWN: The Casual Dating App · #63 · screenshot 2“Avoid rental market FOMO with Real-Time Alerts”
Apartment List: Apt rentals · #64 · screenshot 5“Monitor What Matters Most.”
Owlet Dream · #67 · screenshot 1“Payments”
Track your loan and pay with ease on mobileCarMax: Used Cars for Sale · #69 · screenshot 6“Delightful events start here”
Luma: Events & Invites · #71 · screenshot 1“Single? Let's change that!”
Kismia - Dating App & Chat · #77 · screenshot 1- When you match
“You're only talking to each other”
Cuffed: Dating & Relationships · #79 · screenshot 2 “Get your Love Insights”
Lumus: Tarot & Psychic Reading · #81 · screenshot 1“Treats. Toys. Swag. Freebies. Lots of rewards. All paw-some!”
myPurina – Pet Rewards & Care · #82 · screenshot 1“Understand Your Blood Sugar”
Glucera: Blood Sugar Tracker · #85 · screenshot 1“Request appointments with one tap.”
PetDesk · #86 · screenshot 1“Keep up with your child's web & app activity”
Verizon Family · #89 · screenshot 3“Get Cash & Free Gift Cards”
Swagbucks: Earn Real Rewards · #90 · screenshot 1“Think clearer.”
Choose better.Daimon: Personal Advice · #96 · screenshot 1“Collect information directly through your phone”
BeMyEye - Earn money · #97 · screenshot 3“Where the internet does business.”
Whop · #98 · screenshot 1
Top ten Lifestyle apps that do it.
- #3T-Life1 of its 6 screenshots
- #8Tinder Dating App: Date & Chat1 of its 6 screenshots
- #10Zillow Real Estate & Rentals1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Arrows or callouts32% of these screenshots, against 15% of all Lifestyle screenshots
- Headline under five words59% of these screenshots, against 44% of all Lifestyle screenshots
- Headline readable at thumbnail size42% of these screenshots, against 30% of all Lifestyle screenshots
- A person in the picture47% of these screenshots, against 36% of all Lifestyle screenshots
- Green15% of these screenshots, against 4% of all Lifestyle screenshots
- States a benefit59% of these screenshots, against 49% of all Lifestyle screenshots
More in look
- Light81%
- Gradient background66%
- Background is the icon’s colour58%
- Black, white or grey52%
- Blue48%
- Solid background43%
- High contrast words38%
- Low contrast words37%
- Photo background36%
- Dark33%
- Orange26%
- Rounded headline type23%
- Red21%
- Teal13%
- Green12%
- Pink12%
- Purple12%
- Serif headline11%
- Pattern or texture10%
- Yellow6%
- Condensed or display type3%
- The app itself is the background2%
Questions, answered from the chart.
How many top Lifestyle apps have App Store screenshots with a highlighted word?
Which Lifestyle apps have App Store screenshots with a highlighted word?
Should my Lifestyle app have App Store screenshots with a highlighted word?
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