Lifestyle app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Lifestyle apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
11% 11 of 100
Screenshots that do it
9% 50 of 556
The top ten
2 of 10 against 9 of the other 90
50 of the 556 Lifestyle screenshots read (9%) do this, across 11 of the top 100 apps (11%). 2 of the top ten do it (20%), against 9 of the other 90 (10%): the top ten do it more than the rest. Of the 23 categories read so far, Lifestyle is 8th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 50 Lifestyle app screenshots with a serif headline, one from each app, the highest on the chart first.
“Designed to be deleted”
“It starts with a swipe™”
“Find TOP PROS nearby”
“Create Your Wishlist”
“Monitor What Matters Most.”
“Blame the stars”
“One match at a time”
“Get your Love Insights”
“Get Paid to Teach AI.”
“Less filler. More substance.”
“Meet someone that also wants to get off dating apps”
What these screenshots say, word for word.
The words on 40 of the 49 that carry any, as each app wrote them.
“Designed to be deleted”
Hinge Dating App: Match & Date · #7 · screenshot 1“It starts with a swipe™”
Tinder Dating App: Date & Chat · #8 · screenshot 1“Find TOP PROS nearby”
Booksy for Customers · #13 · screenshot 4“Create Your Wishlist”
Giftful - Wishlist & Registry · #45 · screenshot 1“Monitor What Matters Most.”
Owlet Dream · #67 · screenshot 1“Blame the stars”
“You’re not sad, just bored.”Co–Star Personalized Astrology · #73 · screenshot 1“One match at a time”
Highest rated dating appCuffed: Dating & Relationships · #79 · screenshot 1“Get your Love Insights”
Lumus: Tarot & Psychic Reading · #81 · screenshot 1- Contracted AI
“Get Paid to Teach AI.”
Tell us what you're good at. We find you paid AI training work.Contracted · #83 · screenshot 1 “Less filler. More substance.”
Gist - Life Well Lived · #95 · screenshot 1“Meet someone that also wants to get off dating apps”
Hinge Dating App: Match & Date · #7 · screenshot 2“Attract people who actually get you”
“my wardrobe is your wardrobe ... eventually ... | reading at the beach! | a love for spontaneous weekend trips~!”Tinder Dating App: Date & Chat · #8 · screenshot 2“READ and leave verified REVIEWS”
Booksy for Customers · #13 · screenshot 6- Riley Bennet
“My Birthday 🎉”
Some of my favorite thingsGiftful - Wishlist & Registry · #45 · screenshot 2 “Medically-Certified Dream Sock™”
0-18 months 2.5 - 13.6 kgOwlet Dream · #67 · screenshot 2“Understand why you do what you do.”
Co–Star Personalized Astrology · #73 · screenshot 2- When you match
“You're only talking to each other”
Cuffed: Dating & Relationships · #79 · screenshot 2 - Get Live
“True Predictions”
Lumus: Tarot & Psychic Reading · #81 · screenshot 2 - Contracted AI
“Quick Interview. We Do the Rest.”
Contracted · #83 · screenshot 2 “Browse cards and tap what interests you.”
Gist - Life Well Lived · #95 · screenshot 2“Start on the same page”
with Dating IntentionsHinge Dating App: Match & Date · #7 · screenshot 3“First dates hit different with friends”
Tinder Dating App: Date & Chat · #8 · screenshot 3“Track Live Health Readings including Pulse Rate & Oxygen”
Owlet Dream · #67 · screenshot 3“See if you’re compatible.”
Co–Star Personalized Astrology · #73 · screenshot 3“Members-only. Vetted & verified.”
Cuffed: Dating & Relationships · #79 · screenshot 3“Get Your Daily Reading”
Lumus: Tarot & Psychic Reading · #81 · screenshot 3- Contracted AI
“Multiple Types of Tasks.”
Contracted · #83 · screenshot 3 “Filter your feed by topic.”
Pets Food Wellness Family FoGist - Life Well Lived · #95 · screenshot 3“Get a sense of who they are”
with Voice PromptsHinge Dating App: Match & Date · #7 · screenshot 4“Connect with confidence”
with Photo VerificationTinder Dating App: Date & Chat · #8 · screenshot 4“Know When You29re Needed”
Owlet Dream · #67 · screenshot 4“NASA data charts the exact location of the stars.”
Co–Star Personalized Astrology · #73 · screenshot 4“See who likes you”
Cuffed: Dating & Relationships · #79 · screenshot 4“Check Your Love Score”
Lumus: Tarot & Psychic Reading · #81 · screenshot 4- Contracted AI
“Track Every Upload.”
Contracted · #83 · screenshot 4 “Quality over virality.”
Our algorithm prioritizes high-quality content“Our algorithm prioritizes high-quality content”Gist - Life Well Lived · #95 · screenshot 4“Easily strike up conversations”
with PromptsHinge Dating App: Match & Date · #7 · screenshot 5“Profiles based on your type”
Tinder Dating App: Date & Chat · #8 · screenshot 5“View Health & Sleep Trends”
Owlet Dream · #67 · screenshot 5“So you know exactly what to expect.”
Co–Star Personalized Astrology · #73 · screenshot 5
Top ten Lifestyle apps that do it.
- #7Hinge Dating App: Match & Date6 of its 6 screenshots
- #8Tinder Dating App: Date & Chat6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A person in the picture70% of these screenshots, against 36% of all Lifestyle screenshots
- Black, white or grey52% of these screenshots, against 30% of all Lifestyle screenshots
- Headline readable at thumbnail size50% of these screenshots, against 30% of all Lifestyle screenshots
- A photograph78% of these screenshots, against 59% of all Lifestyle screenshots
- Solid background42% of these screenshots, against 29% of all Lifestyle screenshots
- Subline explains the headline28% of these screenshots, against 16% of all Lifestyle screenshots
More in look
- Light81%
- Gradient background66%
- Background is the icon’s colour58%
- Black, white or grey52%
- Blue48%
- A word in a different colour43%
- Solid background43%
- High contrast words38%
- Low contrast words37%
- Photo background36%
- Dark33%
- Orange26%
- Rounded headline type23%
- Red21%
- Teal13%
- Green12%
- Pink12%
- Purple12%
- Pattern or texture10%
- Yellow6%
- Condensed or display type3%
- The app itself is the background2%
Questions, answered from the chart.
How many top Lifestyle apps have App Store screenshots with a serif headline?
11 of the top 100 Lifestyle apps (11%) have at least one, and 50 of their 556 screenshots (9%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Lifestyle apps have App Store screenshots with a serif headline?
In the top ten: Hinge Dating App: Match & Date (#7) and Tinder Dating App: Date & Chat (#8). Further down the chart: Booksy for Customers (#13), My Love - Relationship Counter (#27), Giftful - Wishlist & Registry (#45), Owlet Dream (#67) and Co–Star Personalized Astrology (#73), and 4 more.
Should my Lifestyle app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Lifestyle apps do it (20%), against 9 of the other 90 (10%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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