App Store screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
9% 205 of 2295
Screenshots that do it
7% 878 of 12745
The top tens
24 of 230 against 181 of the other 2065
878 of the 12745 screenshots read (7%) do this, across 205 of the 2295 top apps in 23 App Store categories (9%). 24 of the 230 apps in a top ten do it (10%), against 181 of the other 2065 (9%): the top ten do it about as often as the rest. It is most common in Reference (21% of apps) and least common in Navigation (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a serif headline. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Reference 86 examples · 21% of apps
“Listen to the Bible”
“Connect Daily With God's Word”
“Grow closer to God throughout the day”
“Connect with God”
“FIND GOD'S PEACE IN PRAYER.”
“Bible Study Made Simple”
Shopping 67 examples · 18% of apps
“Sell with no fees”
“FALL SUPER SALE”
“Your Walgreens app”
“Shopping personalized”
“Want Top-Tier Benefits?”
Food & Drink 64 examples · 17% of apps
“World's most popular”
“ROYAL PERKS”
“Every meal is a decision.”
“DOWNLOAD THE APP AND GET CLICKIN' FOR CHICKEN™!”
“Hi! WELCOME TO CHILI'S”
“America's Diner, Delivered.”
News 80 examples · 16% of apps
“Read, watch, chat”
“The app for every today.”
“Breaking News”
“AMERICA IS BACK”
“Your News, Your Language”
“World leading journalism all in one place.”
Finance 53 examples · 12% of apps
“Welcome to Trump Accounts.”
“All-in-one app”
“An easy way to explore, pay and save”
“Secure global money transfers”
“See your money and stay on top of it”
“With the right budget tools”
Medical 59 examples · 12% of apps
“Easily access your health information”
“SimplePractice Client Portal”
“Communicate with your care team and more, anywhere, antime.”
“The care you need, covered by most major insurers”
“America's #1 medical knowledge platform.”
Travel 54 examples · 12% of apps
“All-In-One Travel Shop”
“It matters where you stay”
“Open the app, Open the world”
“Become a host and start your car sharing business”
“Explore millions of host-free stays”
“Take Control of Your Travel Day”
Health & Fitness 45 examples · 11% of apps
“Predict your next period”
“Invest in Your Health Future”
“Every change is recorded”
“A Better Way to Support Your Home Exercise Program”
“Know your next period”
“Align with Your Cycle”
Lifestyle 50 examples · 11% of apps
“Designed to be deleted”
“It starts with a swipe™”
“Find TOP PROS nearby”
“Create Your Wishlist”
“Monitor What Matters Most.”
Graphics & Design 39 examples · 10% of apps
“Cast Your AI Self”
“Customize Lock & Home Screen”
“3000+ Aesthetic Themes”
“DIY Live Wallpaper”
“Customize Your Lock & Homescreen”
Productivity 45 examples · 8% of apps
“Get useful answers wherever you are”
“Copilot, the AI built for work”
“Search like never before”
“We protect what matters most, your privacy and safety.”
“Dictation without the mistakes”
“Send and receive files right from your phone”
Education 38 examples · 8% of apps
“Scan your Clever badge”
“Only 1 min per day”
“Get Answers Verified by Top AI Models”
“IXL is the #1 K-12 Learning App”
“Visualize upcoming activities, manage your time, and stay on top of coursework”
“Language learning that works”
Business 21 examples · 7% of apps
“Earn up to $30/hr”
“Your workplace, simplified”
“Set your own hours.”
“A better gig experience. Drive with Veho.”
“The #1 Digital Business Card App”
“Let the right roles find you”
Entertainment 23 examples · 7% of apps
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“Premium Immersive Drama Series”
“ORIGINAL PREMIUM SCRIPTS”
“Awesome Shows At Zero Cost”
“Watch Viral Romance Dramas”
Games 11 examples · 6% of apps
“WORD TILES”
“TRADE!”
“TWILIGHT TRAILS”
“BIG WINS START HERE”
Photo & Video 35 examples · 6% of apps
“YOUR AESTHETIC,”
“Share more joy”
“The Best Film Effects”
“Get photos off your phone and into your home.”
“AI Hairstyle Try-On”
“Serving It-Girl Aesthetics in One Tap”
Music 25 examples · 5% of apps
“Make any song you can imagine”
“Listen Music Anywhere, Anytime!”
“Play along in”
“MEZQUITE”
“Adjust the genre, lyrics, and more”
Sports 18 examples · 5% of apps
“Real Money Sports Betting”
“Everything you need for your ballpark visit”
“Seamless Scheduling”
“49ERS APP”
“Pull photos straight from your cameras”
“Exclusive Welcome Offers For New Players”
Social Networking 24 examples · 4% of apps
“CHIVALRY isn't dead. It's on Upward.”
“Stop swiping. Go for a drink.”
“Plenty of options”
“Date authentically.”
“CHIVALRY MODE”
“Share when you're free”
Utilities 21 examples · 4% of apps
“Unlimited Online Protection”
“The Privacy Browser”
“Browse privately”
“BRIGHTEST”
“Worldwide privacy, instantly”
“Block ads & trackers...”
Weather 13 examples · 3% of apps
“See it clearly with radar built for fast decisions”
“Will you see meteors tonight?”
“Charts and Statistics”
“Live coverage broken down, so you know what's next”
“Point your phone at the sky”
“Dive into the details, day by day, hour by hour”
Developer Tools 7 examples · 2% of apps
“Home Efficient Management”
“Your Railway projects. In your pocket.”
“Intelligent device configuration”
“See how everything is performing.”
“Real time logs. Every service.”
“Get notified before your users do.”
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size42% of these screenshots, against 31% of every screenshot read
- Solid background41% of these screenshots, against 32% of every screenshot read
- A photograph57% of these screenshots, against 48% of every screenshot read
- States a benefit50% of these screenshots, against 42% of every screenshot read
- Words at the top87% of these screenshots, against 80% of every screenshot read
- Says “you” or “your”36% of these screenshots, against 29% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Background is the icon’s colour59%
- Solid background48%
- Blue47%
- Black, white or grey46%
- A word in a different colour46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Orange31%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are App Store screenshots with a serif headline?
205 of the 2295 top apps read across 23 App Store categories (9%) have at least one, and 878 of their 12745 screenshots (7%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a serif headline?
Most common in Reference (21 of 100 apps, 21%), Shopping (18 of 100 apps, 18%) and Food & Drink (17 of 100 apps, 17%). Least common in Navigation (0 of 99 apps, 0%).
Should my app have App Store screenshots with a serif headline?
The charts show who does it, not whether it would work for your app. Across the categories read, 24 of the 230 apps in a top ten do it (10%), against 181 of the other 2065 (9%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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