Blue App Store screenshots
Blue is the main colour.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
47% 1081 of 2295
Screenshots that do it
28% 3598 of 12745
The top tens
106 of 230 against 975 of the other 2065
3598 of the 12745 screenshots read (28%) do this, across 1081 of the 2295 top apps in 23 App Store categories (47%). 106 of the 230 apps in a top ten do it (46%), against 975 of the other 2065 (47%): the top ten do it about as often as the rest. It is most common in Weather (78% of apps) and least common in Food & Drink (11%).
By category, most to least.
The share of each category’s top apps with blue App Store screenshots. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 78% 78 of 100 | 50% 276 of 555 | 7 of 10 |
| Travel | 63% 63 of 100 | 40% 224 of 561 | 6 of 10 |
| Education | 62% 62 of 100 | 35% 195 of 555 | 6 of 10 |
| Games | 58% 58 of 100 | 31% 173 of 567 | 5 of 10 |
| Business | 56% 56 of 100 | 35% 193 of 554 | 7 of 10 |
| Utilities | 51% 51 of 100 | 34% 187 of 549 | 3 of 10 |
| News | 50% 49 of 98 | 33% 173 of 517 | 3 of 10 |
| Sports | 49% 49 of 100 | 33% 184 of 558 | 5 of 10 |
| Graphics & Design | 48% 48 of 99 | 16% 91 of 564 | 6 of 10 |
| Navigation | 48% 48 of 99 | 35% 200 of 566 | 3 of 10 |
| Lifestyle | 48% 48 of 100 | 29% 163 of 556 | 7 of 10 |
| Productivity | 47% 47 of 99 | 34% 187 of 551 | 3 of 10 |
| Entertainment | 47% 47 of 100 | 24% 128 of 544 | 7 of 10 |
| Social Networking | 47% 47 of 100 | 26% 145 of 554 | 7 of 10 |
| Finance | 45% 45 of 100 | 32% 184 of 581 | 5 of 10 |
| Reference | 43% 43 of 100 | 26% 146 of 566 | 5 of 10 |
| Developer Tools | 42% 42 of 100 | 26% 130 of 507 | 4 of 10 |
| Medical | 40% 40 of 100 | 25% 139 of 548 | 5 of 10 |
| Photo & Video | 40% 40 of 100 | 15% 83 of 566 | 5 of 10 |
| Music | 37% 37 of 100 | 20% 112 of 550 | 3 of 10 |
| Shopping | 37% 37 of 100 | 23% 128 of 562 | 2 of 10 |
| Health & Fitness | 35% 35 of 100 | 21% 123 of 574 | 0 of 10 |
| Food & Drink | 11% 11 of 100 | 6% 34 of 540 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Weather 276 examples · 78% of apps
“NOAA Weather Radar Live Map”
“Dive into the details, day by day, hour by hour”
“Real-time 3D Radar”
“Most Trusted Weather App with Proven Superior Accuracy™”
Travel 224 examples · 63% of apps
“Learn new words quickly with flashcards”
“Connect anytime, anywhere”
“Fly with Southwest ®”
“Book your whole trip in one app”
“Hail the future”
Education 195 examples · 62% of apps
“Get Test Scores”
“Explore AI Course”
“Speak English like a native”
“Stay connected with teachers”
“View your grades using the new app widget!”
“Learn anything with Flashcards”
Games 173 examples · 58% of apps
“CLEAR THE BOARD!”
“SORT WATER!”
“Remove Arrows!”
“MULTIPLE WAYS TO PLAY”
“RELAXING!”
Business 193 examples · 56% of apps
“Meet, chat, collaborate, all in one app”
“Get hired 30% faster with the app*”
“zoom Workplace”
“The network that works for you”
“Protect your accounts with two-factor authentication”
“Make work effortless”
Utilities 187 examples · 51% of apps
“Browse fast with Google Chrome”
“Clean Up”
“Cash back, every single month”
“One App, All Your Services ...”
“Unlimited Online Protection”
“Receive customizable motion detection alerts”
News 173 examples · 50% of apps
“Read, watch, chat”
“Stay informed with local news”
“Find the cheapest gas near you”
“Watch LIVE local news & top stores”
Sports 184 examples · 49% of apps
“Earn Points, Get Paid”
“Your Teams. Your Fights. One Home.”
“NOW AVAILABLE EVERYWHERE”
“FOLLOW EVERY MATCHUP”
“FREE SHIPPING + RETURNS”
“THE ONLY SPORTSBOOK TO REWARD EVERY BET”
Graphics & Design 91 examples · 48% of apps
“DANCE”
“Cinema-Grade Native 4K”
“Cast Your AI Self”
“Anyone from Children to Adults Can Draw Freely !”
“Custom App Icons”
Navigation 200 examples · 48% of apps
“Real Places Live See Them Now”
“See all nearby departures instantly”
“Compare & book parking in 400+ cities”
“Earn points and save up to 50¢/gal off at participating Chevron stations”
“Find parking that works for you”
“GPS Locati”
Lifestyle 163 examples · 48% of apps
“Get pictures described by Be My AI with a single tap”
“One app. All the things.”
“Create Events in Seconds”
“No.1 Wishlist app”
“Connect with confidence”
“Build your smart home with SmartThings”
Productivity 187 examples · 47% of apps
“Track ticket prices and book reservations”
“Translate the world around you”
“Greater security across your accounts”
“Everyday email and calendar”
“Make your words shine”
“Access your favorite content anywhere, anytime”
Entertainment 128 examples · 47% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“DO WHAT YOU LOVE”
“Use words to create AI-generated artwork”
“Events Picked For You, Wherever You Are”
“Every Genre You Love”
Social Networking 145 examples · 47% of apps
“Secure”
“Explore what youre into”
“GROUP CHAT THAT'S FUN”
“Let's get real.”
“collect rsvps”
“Useful. Social. Expressive.”
Finance 184 examples · 45% of apps
“Keep an eye on your credit with a flick of your thumb.”
“Shop with buyer protection.”
“Send and receive money easily”
“Securely bank, save and invest with Chase Mobile.”
“Banking that skips the monthly fees”
“Manage your Bank of America® banking and Merrill® investment accounts in one app”
Reference 146 examples · 43% of apps
“Translate Anything”
“Voice Translator”
“Travel Without Language Barrier”
“Stay informed with Notifications”
“Headphone - Voice translator”
Developer Tools 130 examples · 42% of apps
“Accept invitations to test beta apps”
“#1 Interactive Creation Platform”
“Get demos of work View screenshots and videos to verify changes”
“One click connection”
“Connect”
Medical 139 examples · 40% of apps
“All your health info in one place”
“Your pharmacy benefits,”
“Easily access your health information”
“Access to your lab results anytime”
“See your daily score”
Photo & Video 83 examples · 40% of apps
“Super transitions”
“Design anything”
“Make distractions disappear with Magic Eraser”
“Videos into stories”
“Share”
“Easily access your favorites”
Music 112 examples · 37% of apps
“Discover new music with a swipe”
“Name any song in seconds”
“Build on your wildest ideas with AI”
“RELAX MODE”
“LISTEN”
“MUSIC, SPORTS, TALK, PODCASTS, & MORE”
Shopping 128 examples · 37% of apps
“Shop over half a billion items in the app”
“Get a $10 rewards bonus”
“Free Gift for new shoppers”
“Quince”
“Shop Online”
“Discover thoughtful gifts for all your favorite people.”
Health & Fitness 123 examples · 35% of apps
“Self-care is better together”
“Build healthy habits,”
“Find top studios, salons and spas near you”
“Everything you need to beat yesterday”
“Start building healthy sleep habits”
“Schedule appointments. Stay on the move.”
Food & Drink 34 examples · 11% of apps
“CUSTOMIZE YOUR DRINK”
“EXCLUSIVE DEALS”
“World's most popular”
“Join Today For A FREE Medium Drink*”
“APP EXCLUSIVE DEALS”
“Happy Tastes Good™”
Related tactics.
Often on the same screenshot
- Background is the icon’s colour63% of these screenshots, against 41% of every screenshot read
- Gradient background56% of these screenshots, against 45% of every screenshot read
- Low contrast words19% of these screenshots, against 15% of every screenshot read
- Illustration or mascot39% of these screenshots, against 36% of every screenshot read
- Headline in Title Case21% of these screenshots, against 19% of every screenshot read
- Whole phone shown57% of these screenshots, against 55% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Background is the icon’s colour59%
- Solid background48%
- Black, white or grey46%
- A word in a different colour46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Orange31%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Serif headline9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are blue App Store screenshots?
1081 of the 2295 top apps read across 23 App Store categories (47%) have at least one, and 3598 of their 12745 screenshots (28%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most blue App Store screenshots?
Most common in Weather (78 of 100 apps, 78%), Travel (63 of 100 apps, 63%) and Education (62 of 100 apps, 62%). Least common in Food & Drink (11 of 100 apps, 11%).
Should my app have blue App Store screenshots?
The charts show who does it, not whether it would work for your app. Across the categories read, 106 of the 230 apps in a top ten do it (46%), against 975 of the other 2065 (47%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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