Title case App Store screenshot headlines
Every main word capitalised.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
35% 799 of 2295
Screenshots that do it
19% 2389 of 12745
The top tens
61 of 230 against 738 of the other 2065
2389 of the 12745 screenshots read (19%) do this, across 799 of the 2295 top apps in 23 App Store categories (35%). 61 of the 230 apps in a top ten do it (27%), against 738 of the other 2065 (36%): the top ten do it about as often as the rest. It is most common in Graphics & Design (62% of apps) and least common in Business (16%).
By category, most to least.
The share of each category’s top apps with title case App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 62% 61 of 99 | 37% 211 of 564 | 6 of 10 |
| Reference | 61% 61 of 100 | 36% 201 of 566 | 5 of 10 |
| Utilities | 46% 46 of 100 | 27% 148 of 549 | 4 of 10 |
| Developer Tools | 39% 39 of 100 | 20% 103 of 507 | 3 of 10 |
| Entertainment | 39% 39 of 100 | 23% 125 of 544 | 8 of 10 |
| Music | 39% 39 of 100 | 20% 111 of 550 | 2 of 10 |
| Navigation | 38% 38 of 99 | 22% 123 of 566 | 2 of 10 |
| Health & Fitness | 38% 38 of 100 | 21% 120 of 574 | 4 of 10 |
| Photo & Video | 38% 38 of 100 | 20% 112 of 566 | 1 of 10 |
| Social Networking | 38% 38 of 100 | 18% 102 of 554 | 3 of 10 |
| Education | 36% 36 of 100 | 21% 117 of 555 | 3 of 10 |
| Lifestyle | 33% 33 of 100 | 18% 101 of 556 | 2 of 10 |
| Medical | 33% 33 of 100 | 16% 85 of 548 | 4 of 10 |
| Travel | 33% 33 of 100 | 14% 76 of 561 | 0 of 10 |
| Weather | 33% 33 of 100 | 19% 106 of 555 | 4 of 10 |
| Productivity | 32% 32 of 99 | 19% 104 of 551 | 0 of 10 |
| Food & Drink | 32% 32 of 100 | 18% 95 of 540 | 0 of 10 |
| Shopping | 31% 31 of 100 | 15% 87 of 562 | 2 of 10 |
| News | 22% 22 of 98 | 13% 65 of 517 | 2 of 10 |
| Finance | 22% 22 of 100 | 10% 56 of 581 | 2 of 10 |
| Sports | 20% 20 of 100 | 12% 66 of 558 | 2 of 10 |
| Games | 19% 19 of 100 | 9% 49 of 567 | 2 of 10 |
| Business | 16% 16 of 100 | 5% 26 of 554 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Graphics & Design 211 examples · 62% of apps
“KlingAI 3.0”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Rich & Useful Features Beyond Your Imagination”
“Customize Lock & Home Screen”
“Aesthetic&Serene Themes”
Reference 201 examples · 61% of apps
“No Ads or Purchases”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“Short Videos. Eternal Truths”
“Real-Time Insights”
“Text-to-Speech Translation”
Utilities 148 examples · 46% of apps
“Delete Duplicate Photos”
“Conveniently Control Your Devices”
“Browse and get Rewards”
“Universal Remote For All TV Brands”
“One App, All Your Services ...”
“Unlimited Online Protection”
Developer Tools 103 examples · 39% of apps
“#1 Interactive Creation Platform”
“Talk to Cursor”
“Home Efficient Management”
“One Click Privacy”
“Code Smarter and Faster”
“Light and Dark”
Entertainment 125 examples · 39% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“Your Next Obsession”
“Sharing Moments Together”
“Events Picked For You, Wherever You Are”
Music 111 examples · 39% of apps
“100 Million Songs,”
“Save Data - 10 Million Offline Songs”
“SIRIUSXM's TOP PICKS”
“Enjoy High-quality Musics”
“Welcome to the Skullcandy App”
“Customize Volume Level”
Navigation 123 examples · 38% of apps
“Real Places Live See Them Now”
“Use It on Your CarPlay While Driving”
“Speed Camera Alerts”
“Fast Rides in China”
“Tickets for LIRR & Metro-North”
“The Ultimate Transport App”
Health & Fitness 120 examples · 38% of apps
“Apple Watch App of the Year”
“Workout Routines and Videos ...”
“Your Personal Health Companion”
“The #1 Food & Nutrition Tracking App”
“Measure Heart Rate”
“Automatic Step Counter”
Photo & Video 112 examples · 38% of apps
“AI Dance Generator”
“Viral Video Maker”
“AI Video GENERATOR #1”
“AI Templates For Every Style”
“Keep it in the Circle”
“Creative Companion for Any Occasion”
Social Networking 102 examples · 38% of apps
“Simple. Reliable. Private.”
“Useful. Social. Expressive.”
“Built for Privacy”
“Never Miss an Update!”
“Watch 24 Hour Livestreams”
“Video & Voice Calls”
Education 117 examples · 36% of apps
“Get Test Scores”
“All-In-One Study Buddy”
“Replace Scrolling With Microlearning”
“The Language Learning App That Gets You Speaking.”
“Identify Any Plants”
“Build Real Speaking Fluency”
Lifestyle 101 examples · 33% of apps
“Create Events in Seconds”
“No.1 Wishlist app”
“A Place for Your Complete Smart Home”
“Convert Photo to PDF by PDF Scan”
“Swipe to Meet”
“Unleashed. Immersive. Private.”
Medical 85 examples · 33% of apps
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“SimplePractice Client Portal”
“AI That Explains Your Health Data”
“Data Tracking and Recording”
“Digital ID Card”
“Your Family's Second Brain”
Travel 76 examples · 33% of apps
“All-In-One Travel Shop”
“Global Live Views”
“Over a Million Hotels”
“Moving Made Easier®”
“Discover the World Beyond”
“Live Activities & Dynamic Island”
Weather 106 examples · 33% of apps
“NOAA Weather Radar Live Map”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
“Global Weather Forecasts”
“Hyper-Local Weather Forecast”
“Timely Hurricane Updates”
Productivity 104 examples · 32% of apps
“See Key Info and Take Action”
“Your Screen Time”
“Tap to Record Get Instant Summaries”
“Read 3x Faster by Listening”
“No-Logs Policy Verified”
“Keep Your Data Safe”
Food & Drink 95 examples · 32% of apps
“Your Way, Way Better”
“Join Today For A FREE Medium Drink*”
“Skip The Wait ORDER AHEAD”
“Earn Points WITH EVERY PURCHASE”
“Find Farms Near You”
“MEET THE NEW My Panera”
Shopping 87 examples · 31% of apps
“#1 Verified Savings App”
“#1 Deal Finding App”
“Buy it. Sell it. Love it.”
“Makes Your Day”
“Your Walgreens app”
“Free Curbside Pickup*”
News 65 examples · 22% of apps
“Listen to First- Responder Audio”
“Local News, Alerts, Headlines & More.”
“The Biggest Movers in the Market, Live”
“Save for Later”
“View the map”
“Your News, Your Language”
Finance 56 examples · 22% of apps
“Welcome to Trump Accounts.”
“America's #1 Choice for Banking™”
“All-in-one app”
“Just ask Fargo®”
“Welcome to State Farm”
“Insurance Made Easy”
Sports 66 examples · 20% of apps
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“Buy Tickets to School Events”
“Access the MyPLAYER Builder”
“Real Money Sports Betting”
“All Your Athlete’s Best Moments IN ONE APP”
Games 49 examples · 19% of apps
“Find the Cats”
“Designed For Seniors”
“Glow-Up Comeback”
“Guide the bus”
“So Satisfying Every Time”
“Explore and Collect”
Business 26 examples · 16% of apps
“View All Packages in One Place”
“Scan Anything to PDF”
“Clock in and out”
“Become a Top Pro”
“Welcome to HHAeXchange+”
“Create. Inspire. Get Paid”
Related tactics.
Often on the same screenshot
- Headline under five words71% of these screenshots, against 50% of every screenshot read
- Gradient background58% of these screenshots, against 45% of every screenshot read
- Words at the top92% of these screenshots, against 80% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Headline readable at thumbnail size40% of these screenshots, against 31% of every screenshot read
- Leads with a feature63% of these screenshots, against 55% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are title case App Store screenshot headlines?
799 of the 2295 top apps read across 23 App Store categories (35%) have at least one, and 2389 of their 12745 screenshots (19%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most title case App Store screenshot headlines?
Most common in Graphics & Design (61 of 99 apps, 62%), Reference (61 of 100 apps, 61%) and Utilities (46 of 100 apps, 46%). Least common in Business (16 of 100 apps, 16%).
Should my app have title case App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 61 of the 230 apps in a top ten do it (27%), against 738 of the other 2065 (36%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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