App Store screenshot headlines
Marketing words are drawn on the picture, outside the app’s own screen. In search results a screenshot is shown small, and a headline can be read there when the app’s own interface cannot.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
92% 2114 of 2295
Screenshots that do it
89% 11378 of 12745
The top tens
219 of 230 against 1895 of the other 2065
11378 of the 12745 screenshots read (89%) do this, across 2114 of the 2295 top apps in 23 App Store categories (92%). 219 of the 230 apps in a top ten do it (95%), against 1895 of the other 2065 (92%): the top ten do it about as often as the rest. It is most common in Food & Drink (100% of apps) and least common in Weather (69%).
By category, most to least.
The share of each category’s top apps with App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 100% 100 of 100 | 96% 518 of 540 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 97% 556 of 574 | 10 of 10 |
| Productivity | 99% 98 of 99 | 97% 532 of 551 | 10 of 10 |
| Shopping | 98% 98 of 100 | 95% 535 of 562 | 10 of 10 |
| Social Networking | 98% 98 of 100 | 97% 536 of 554 | 10 of 10 |
| Finance | 97% 97 of 100 | 95% 554 of 581 | 10 of 10 |
| Travel | 97% 97 of 100 | 91% 512 of 561 | 10 of 10 |
| Entertainment | 96% 96 of 100 | 92% 503 of 544 | 10 of 10 |
| Utilities | 96% 96 of 100 | 93% 512 of 549 | 10 of 10 |
| Lifestyle | 95% 95 of 100 | 94% 522 of 556 | 10 of 10 |
| Photo & Video | 95% 95 of 100 | 94% 530 of 566 | 10 of 10 |
| Sports | 95% 95 of 100 | 92% 512 of 558 | 10 of 10 |
| Graphics & Design | 95% 94 of 99 | 91% 516 of 564 | 9 of 10 |
| Music | 94% 94 of 100 | 90% 496 of 550 | 9 of 10 |
| Reference | 93% 93 of 100 | 92% 520 of 566 | 10 of 10 |
| Navigation | 93% 92 of 99 | 92% 519 of 566 | 9 of 10 |
| Business | 90% 90 of 100 | 87% 484 of 554 | 9 of 10 |
| Education | 90% 90 of 100 | 86% 475 of 555 | 9 of 10 |
| News | 86% 84 of 98 | 84% 436 of 517 | 10 of 10 |
| Medical | 85% 85 of 100 | 81% 442 of 548 | 10 of 10 |
| Games | 82% 82 of 100 | 76% 433 of 567 | 9 of 10 |
| Developer Tools | 76% 76 of 100 | 74% 373 of 507 | 7 of 10 |
| Weather | 69% 69 of 100 | 65% 362 of 555 | 8 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 518 examples · 100% of apps
“Earn points for Free McDonald's”
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Order your faves and start earning points for free food”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“Earn rewards with your App-etite”
Health & Fitness 556 examples · 100% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Predict your next period”
“WALK TO EARN”
“ANALYZE products in a single scan”
“Walk against your friends”
Productivity 532 examples · 99% of apps
“Your personal agent that takes things off your plate”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Get the best of Gmail on iPhone”
“Greater security across your accounts”
Shopping 535 examples · 98% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Social Networking 536 examples · 98% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“GROUP CHAT THAT'S FUN”
Finance 554 examples · 97% of apps
“Welcome to Trump Accounts.”
“FOOTBALL IS BACK.”
“The easiest decision ever”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
Travel 512 examples · 97% of apps
“GO ANY- WHERE”
“One app. All the rides.”
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Connect anytime, anywhere”
“Fly with Southwest ®”
Entertainment 503 examples · 96% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Sharing Moments Together”
Utilities 512 examples · 96% of apps
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
Lifestyle 522 examples · 95% of apps
“Get pictures described by Be My AI with a single tap”
“Embrace spooky season”
“One app. All the things.”
“Peace of mind while you are away.”
“Create Events in Seconds”
“No.1 Wishlist app”
Photo & Video 530 examples · 95% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Snap”
“Design anything”
Sports 512 examples · 95% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
Graphics & Design 516 examples · 95% of apps
“AI BIRTHDAY PHOTO SHOOT”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Use a camera”
Music 496 examples · 94% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Name any song in seconds”
“100 Million Songs,”
Reference 520 examples · 93% of apps
“Translate Anything”
“Hello! how are you?”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
Navigation 519 examples · 93% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
“TURN YOUR MAPS INTO A GAME”
Business 484 examples · 90% of apps
“Meet, chat, collaborate, all in one app”
“Get hired 30% faster with the app*”
“zoom Workplace”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Seamless authentication and device security”
Education 475 examples · 90% of apps
“learn 40+ languages for free”
“Get Test Scores”
“All-In-One Study Buddy”
“Speak English like a native”
“Never miss an update”
“Access all of your favorited courses and groups!”
News 436 examples · 86% of apps
“Be the first to know.”
“The heart of the internet”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Join over 100 million neighbors”
“Your neighborhood's safety at a glance.”
Medical 442 examples · 85% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“SimplePractice Client Portal”
“Access to your lab results anytime”
Games 433 examples · 82% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
Developer Tools 373 examples · 76% of apps
“Access your beta apps and view updates”
“#1 Interactive Creation Platform”
“Build apps, agents, and anything”
“Build from anywhere”
“Learn”
“Home Efficient Management”
Weather 362 examples · 69% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“See it clearly with radar built for fast decisions”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
“Keep track of the weather”
Related tactics.
Often on the same screenshot
- Words at the top90% of these screenshots, against 80% of every screenshot read
- Plain tone79% of these screenshots, against 71% of every screenshot read
- Leads with a feature61% of these screenshots, against 55% of every screenshot read
- Headline under five words57% of these screenshots, against 50% of every screenshot read
- Tells you to do something52% of these screenshots, against 47% of every screenshot read
- States a benefit47% of these screenshots, against 42% of every screenshot read
More in words
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshot headlines?
2114 of the 2295 top apps read across 23 App Store categories (92%) have at least one, and 11378 of their 12745 screenshots (89%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshot headlines?
Most common in Food & Drink (100 of 100 apps, 100%), Health & Fitness (100 of 100 apps, 100%) and Productivity (98 of 99 apps, 99%). Least common in Weather (69 of 100 apps, 69%).
Should my app have App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 219 of the 230 apps in a top ten do it (95%), against 1895 of the other 2065 (92%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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