Long App Store screenshot headlines
Nine words or more: a sentence, not a line. A sentence can say more than a line, and has to be set smaller to fit.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
17% 383 of 2295
Screenshots that do it
5% 656 of 12745
The top tens
52 of 230 against 331 of the other 2065
656 of the 12745 screenshots read (5%) do this, across 383 of the 2295 top apps in 23 App Store categories (17%). 52 of the 230 apps in a top ten do it (23%), against 331 of the other 2065 (16%): the top ten do it about as often as the rest. It is most common in Business (29% of apps) and least common in Games (5%).
By category, most to least.
The share of each category’s top apps with long App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Business | 29% 29 of 100 | 10% 53 of 554 | 5 of 10 |
| Navigation | 28% 28 of 99 | 8% 45 of 566 | 3 of 10 |
| Finance | 27% 27 of 100 | 9% 55 of 581 | 3 of 10 |
| Lifestyle | 26% 26 of 100 | 8% 46 of 556 | 5 of 10 |
| Medical | 26% 26 of 100 | 9% 48 of 548 | 6 of 10 |
| Travel | 23% 23 of 100 | 8% 46 of 561 | 3 of 10 |
| Shopping | 21% 21 of 100 | 7% 41 of 562 | 3 of 10 |
| Health & Fitness | 19% 19 of 100 | 4% 25 of 574 | 1 of 10 |
| Education | 17% 17 of 100 | 5% 29 of 555 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 6% 32 of 540 | 4 of 10 |
| Sports | 17% 17 of 100 | 5% 28 of 558 | 0 of 10 |
| Productivity | 16% 16 of 99 | 5% 29 of 551 | 4 of 10 |
| Social Networking | 16% 16 of 100 | 5% 28 of 554 | 1 of 10 |
| News | 15% 15 of 98 | 4% 21 of 517 | 1 of 10 |
| Music | 13% 13 of 100 | 3% 18 of 550 | 1 of 10 |
| Developer Tools | 12% 12 of 100 | 3% 13 of 507 | 2 of 10 |
| Entertainment | 12% 12 of 100 | 4% 21 of 544 | 2 of 10 |
| Reference | 11% 11 of 100 | 3% 16 of 566 | 1 of 10 |
| Photo & Video | 10% 10 of 100 | 2% 13 of 566 | 1 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 9 of 564 | 2 of 10 |
| Utilities | 8% 8 of 100 | 3% 14 of 549 | 1 of 10 |
| Weather | 7% 7 of 100 | 4% 21 of 555 | 2 of 10 |
| Games | 5% 5 of 100 | 1% 5 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Business 53 examples · 29% of apps
“Get work and projects done in shared team spaces”
“Work from anywhere with crystal-clear video and one-tap join”
“Sign in using push notifications on your phone or watch”
“Keep people connected on what's happening in your company”
“Earn for every delivery and keep all your tips”
“Take control and choose where your package gets delivered.”
Navigation 45 examples · 28% of apps
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Earn points and save up to 50¢/gal off at participating Chevron stations”
“Book ahead or pay once when you get there”
“Earn savings you can use on fuel, car washes or in-store”
Finance 55 examples · 27% of apps
“Sign in easily with Face ID and Touch ID.”
“Earn up to 5% cash back with Venmo Stash rewards”
“Get up to $500 of your pay when you say4”
“Manage your Bank of America® banking and Merrill® investment accounts in one app”
“Get an AI-powered assistant that brings clarity to your money, all via text”
“Check your FICO® Score and 6 month history for free”
Lifestyle 46 examples · 26% of apps
“Get pictures described by Be My AI with a single tap”
“Free stuff and new perks every week with T-Mobile Tuesdays.”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Meet someone that also wants to get off dating apps”
“See all your next steps in one organized view”
“Discover the best businesses in beauty, wellness, and fitness.”
Medical 48 examples · 26% of apps
“Show your barcode in store for faster checkout and more savings”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“On-the-go resources to check coverage and manage care”
“Track your sleep therapy with your Resmed AirSense™ or AirCurve™ machine”
“Communicate with your care team and more, anywhere, antime.”
“Find local, top-rated doctors who take your insurance”
Travel 46 examples · 23% of apps
“Plan one-of-a-kind trips all in one app”
“Hotel reservations, car rentals, and more, all in one app.”
“Check in and get your boarding pass with ease.”
“Find all the travel info you need at a glance.”
“Stay flexible with free cancellations up to 24 hours before your trip”
“Easy as 1-2-3: Claim offers, shop as usual, earn cash back.”
Shopping 41 examples · 21% of apps
“Keep more of your cash with no selling fees”
“Shop over half a billion items in the app”
“Free shopping rewards you can redeem for free gift cards”
“Let them know their gift is on the way!”
“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
“JOIN CHALLENGES FOR NEW WAYS TO EARN POINTS & SAVE”
Health & Fitness 25 examples · 19% of apps
“Pick the best workout time with the CROWD METER”
“Get content and features for every age and stage...”
“Connect with your doctor in just a few clicks.”
“Focus on the right parts of your body and...”
“Tap “GO” to start the home program your provider created for you.”
“Your go-to app for all things fitness & wellness”
Education 29 examples · 17% of apps
“Turn your notes into flashcards, practice tests, and study guides”
“Fantastic! Langlearn Is The First App That Actually Lets Me Speak”
“Official handbook Learn & Practice Most missed questions Test Simulator”
“Welcome to the new ParentVUE. The following will take you through a tour of some of the new features.”
“Parents get instant updates and see their child’s feed in real time”
“Ace your permit and driving test on the first try”
Food & Drink 32 examples · 17% of apps
“SAVE MORE AND GET $0 DELIVERY FEES WITH DASHPASS.”
“Order your faves and start earning points for free food”
“Place an order on the go and it’ll be ready when you are”
“browse THE MAP FOR SURPRISE BAGS CLOSE TO YOU.”
“GET THE KFC APP FOR "finger lickin' good" DEALS & REWARDS”
“This is it, the only delivery app you need”
Sports 28 examples · 17% of apps
“WATCH LIVE LOCAL AND PRIMETIME GAMES ON MOBILE WITH NFL+”
“PLAY TO WIN DAILY BONUS BETS OVER / UNDER OU”
“Live SGP's BUILD IN REAL TIME Live Cashouts INSTANT WINNINGS”
“Your favorite teams and leagues, all in one place.”
“LIVE STREAMS, DRILLS, SCHEDULES, CHAT, HIGHLIGHTS. ALL IN ONE PLACE.”
“Leave Your Phone in the Cart Every Course Worldwide”
Productivity 29 examples · 16% of apps
“Your personal agent that takes things off your plate”
“Talk, type, or share your camera to explore ideas”
“Single sign-on for your work or school accounts”
“Quickly summarize and draft documents on the go with Gemini in Docs”
“Your team of always-on agents that finish the work”
“From birthdays to appointments, keep track of them all”
Social Networking 28 examples · 16% of apps
“Sync your posts from other platforms and start earning.”
“The phone service that won’t leave you hanging. No fixed contracts. No bills. Ever.”
“No matter who you gather with, BAND makes it easy to connect and stay together.”
“Letterboxd is the best social film tracking, discovery and watchlist tool for iOS”
“SAFE Your data is stored only on your device”
“Like I really love U man Ur my BFF for life!”
News 21 examples · 15% of apps
“Compare how multiple sources are covering the same story”
“Find out what the people you know really think”
“Join 1.5 million Christians already trusting our news”
“Always know when and where things are happening in your neighborhood.”
“Hear the top stories of the day, curated by NPR”
“Get up-to-date episodes as soon as they launch”
Music 18 examples · 13% of apps
“Get Music Premium for ad-free music, offline, & background play”
“Get personalized notifications and never miss out on a show”
“Set the mood - play music or videos on any AMI jukebox Use your credits at any AMI venue Build and play custom playlists with ease Quickly revisit your recent plays”
“GENERATE SOUND WAVES FROM 0 TO 20 000 HZ”
“Adjust the tempo to lock in with the groove”
“Let curiosity no longer wait Find that song immediately”
Developer Tools 13 examples · 12% of apps
“Let developers know why you didn’t join the beta app”
“Get demos of work View screenshots and videos to verify changes”
“That's done. Scriptable says: "The pollen count for grass is 4"”
“This app is the best IDE I've met so far.”
“Tools that let you code syntaxhighlight, code autocompletion, find and replace, function list, screen lock, custom extra key, etc”
“Steer your Hermes agent Chat with it and watch it think and work”
Entertainment 21 examples · 12% of apps
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“Play games on TV, with your phone as the controller.”
“KEEP TRACK OF EVERYTHING YOU LOVE IN MY NETFLIX”
“Quick and easy ways to control your Roku device”
“Secure tickets for you and your friends in seconds”
“Sign in with a QR code instead of a password”
Reference 16 examples · 11% of apps
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“Access over 1.7 billion stars with deep zoom capabilities”
“Guided prayers and devotionals to stay rooted in Christ”
“Find the perfect Bible Verse Based on how you’re feeling”
“Snap a photo. Read menus, signs, and documents instantly.”
“Switch to reading mode whenever you feel like it”
Photo & Video 13 examples · 10% of apps
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Keep Track of Every Detail, All in One App”
“None ProRAW Sharpness Removal RAW Sharpness Removal HDR Removal Original”
“EVERY EDIT, ALWAYS REVERSIBLE. EDIT STACK EDIT STACK EDIT STACK”
“Get 1,000 free 4x6 photo prints a year”
“#1 Most downloaded face editor app in the US”
Graphics & Design 9 examples · 8% of apps
“Create and edit images and videos with Google's generative models”
“Any Illustrations from Realistic to Cute ones, You Can Draw as You Imagine”
“There will always be someone to keep you company.”
"I use FlipaClip to make millions of people laugh!"
“View Figma Design, Slides, FigJam, and Make files anywhere”
“• Anime drawing • Learn how to draw • Trace & Sketch • 500+ Templates”
Utilities 14 examples · 8% of apps
“Manage your home plan: 5G Home, LTE Home and Fios”
“Text and voice chat with Epic friends across all platforms”
“Print from and scan to Brother printers easily from your mobile device.”
“Easily turn 1.1.1.1 with WARP on or off anytime.”
“Choose from thousands of apps to customize your Garmin device.”
“Check your events on the Lock Screen with our widget*”
Weather 21 examples · 7% of apps
“See it clearly with radar built for fast decisions”
“Patent Pending Technology Delivering You the Most Hyper-Local Forecast on the Planet”
“Make the most of this nice weather that I generated for you. Or else.”
“REAL TIME PUSH ALERTS CHOOSE UP TO THREE REGIONS!”
“Those days of broken rain gauges are finally over”
“Aurora strength and real-time data along with charts and colors to help you understand it easily.”
Games 5 examples · 5% of apps
“Help the woman clean up the scene without letting her husband find out.”
“Ana Walsh Help! Big date, no outfit! Harlee Angelino Please, something stunning for the ball! Mai Valentine ASAP! Party look needed!”
“Open Real Card Packs VALUED UP TO $100,000!”
“WOW! YOUR PLACE IS LIT! CRAZY! SEE YOU AT THE PARTY TONIGHT?”
“DAILY BONUSES, PROMOS & REWARDS SIGN-UP BONUS JUST FOR JOINING!”
Related tactics.
Often on the same screenshot
- Says “you” or “your”55% of these screenshots, against 29% of every screenshot read
- States a benefit65% of these screenshots, against 42% of every screenshot read
- Tells you to do something61% of these screenshots, against 47% of every screenshot read
- Headline too small to read27% of these screenshots, against 13% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Leads with a feature65% of these screenshots, against 55% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are long App Store screenshot headlines?
383 of the 2295 top apps read across 23 App Store categories (17%) have at least one, and 656 of their 12745 screenshots (5%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most long App Store screenshot headlines?
Most common in Business (29 of 100 apps, 29%), Navigation (28 of 99 apps, 28%) and Finance (27 of 100 apps, 27%). Least common in Games (5 of 100 apps, 5%).
Should my app have long App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 52 of the 230 apps in a top ten do it (23%), against 331 of the other 2065 (16%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages