App Store screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 275 of 2295
Screenshots that do it
3% 337 of 12745
The top tens
27 of 230 against 248 of the other 2065
337 of the 12745 screenshots read (3%) do this, across 275 of the 2295 top apps in 23 App Store categories (12%). 27 of the 230 apps in a top ten do it (12%), against 248 of the other 2065 (12%): the top ten do it about as often as the rest. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that say “I” or “my”. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 34 examples · 26% of apps
“WE'RE THERE FOR EVERY OCCASION...”
“Save your preferences quickly with My Mods”
“PICKUP”
“Air fryer? Oven? We plan around it.”
“We deliver”
“WE'VE GOT YOU COVERED FOR PARTIES”
Reference 27 examples · 21% of apps
“Translate Anything”
“Best Bible app I've ever used.” “I love this app but more importantly, I need this app.” “Because of this Bible App, I've replaced most of the apps on my phone with spending time in His Word!”
“THE #1 FAITH APP”
“Travel Without Language Barrier”
“Hourly verses, quotes, and prayers”
“Interact with God's Wisdom”
Shopping 24 examples · 19% of apps
“We've got you covered”
“Join our 10 million users, saving over $2 billion!”
“Snap pics and we’ll help with the rest.”
“innercircle We know what you like! Deals & Rewards you'll LOVE!”
“Meet Mylow”
“Your Perfect Car is Waiting. We'll Help You Find It.”
Travel 27 examples · 19% of apps
“Search flexible dates to find our best price”
“We’ve got your back. Drive confidently with Turo”
“I've earned over $1,500 to date! I use Upside every time I fuel up and often when I go out for lunch.”
“Organize your move by using the free app exclusive My Belongings Organizer®”
“Discover our parks like never before”
“Cross-platform filters”
Finance 20 examples · 17% of apps
“Were here when you need us”
“Set your investing on repeat”
“Cancel unused subscriptions with just a few taps See what we can cancel for you”
“24/7 support with the GEICO AI Assistant”
“Testimonials”
“Know”
Education 20 examples · 16% of apps
“Find Your Path”
“We9re every teacher9s sidekick.”
“Award winning microlearning app”
“Get ready”
“Improve with Instant Feedback”
“Fantastic! Langlearn Is The First App That Actually Lets Me Speak”
Lifestyle 18 examples · 14% of apps
“Get pictures described by Be My AI with a single tap”
“Attract people who actually get you”
“CREATE AN ACCOUNT”
“Show who you are from the start”
“DATE LIKE A QUEEN”
“Hire the right pro for your project.”
Social Networking 15 examples · 14% of apps
“Like I really love U man Ur my BFF for life!”
“MARRIAGE TIMELINE”
“Meet Our Top Artist!”
“We handle the intros, place & time”
“Match, Date, Connect”
“JOIN OUR SOCIAL COMMUNITY”
News 17 examples · 13% of apps
“Read to Me”
“Join 1.5 million Christians already trusting our news”
“Loved By Readers”
“Preview your next listens with our AI hosts”
“Join our knowledge- sharing community”
“Sharpen your wit with cartoons and humor.”
Entertainment 16 examples · 13% of apps
“Unforgettable love”
“DO WHAT YOU LOVE”
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“KEEP TRACK OF EVERYTHING YOU LOVE IN MY NETFLIX”
“SAVE FAVORITES”
“I MADE $17 TODAY”
Music 13 examples · 13% of apps
“Sound is power.”
“JBL Headphones”
“PERSONALIZATION”
“EVERY MOOD, EVERY MOMENT, AD-FREE.”
“Robyn K.”
“Welcome to the Skullcandy App”
Business 15 examples · 12% of apps
“Earn even more with our incentive programs”
“Say why you're interested. Move to the top of the list.”
“Super Easy, Super Useful.”
“USE OUR GPS- ENABLED TIME CLOCK FROM ANY PHONE OR TABLET.”
“Get a snapshot of how your team’s doing in key moments”
“Customer Support”
Medical 14 examples · 11% of apps
“Quest made easy”
“Fast, easy savings at your local pharmacy”
“You Put Them to Sleep, but We’ll Tell You When”
“Track Promotions”
“We've upgraded to a new app!”
“Receive support from our community”
Productivity 13 examples · 10% of apps
“Talk, type, or share your camera to explore ideas”
“Collaborate and share securely”
“We protect what matters most, your privacy and safety.”
"The most awesome snack we've ever tried."
“Get 24/7 assistance from our support team”
“Check upload status of your latest transfer from the lock screen with our Live Activity”
Health & Fitness 10 examples · 10% of apps
“Take up our challenges and earn even more”
“Snap a photo, log your food.”
"I finally feel motivated to be consistent in my journey."
“Personalized affirmations”
“Voice Logging”
“This app has literally changed my life. It’s like having a diary that talks back to you and organizes your messy brain!”
Navigation 9 examples · 9% of apps
“Discover all of our offerings”
“Real-time Location Tracker”
“Manage your account in My space”
“CarPlay ready”
“WE RESPECT YOUR PRIVACY”
“Recommended by”
Sports 10 examples · 8% of apps
“INJURY PROTECTION”
“Search our database of 20 million cards”
“Never pack a box again.”
“WE'VE HAD SOME WORK DONE”
“PLAY OUR NEW SOCIAL CASINO”
“FIND MY FRIENDS”
Utilities 13 examples · 8% of apps
“Your privacy is our priority Swiss Privacy”
“Your Home”
“Check your events on the Lock Screen with our widget*”
“Join 10M+ USERS WORLDWIDE”
“Instant SOS Response”
“Three plans, zero hidden fees”
Graphics & Design 6 examples · 6% of apps
“DON'T TOUCH MY PHONE”
“Drawing Lessons”
“Customize Live Wallpaper”
“My Gallery”
"I use FlipaClip to make millions of people laugh!"
“Swipe Right to Save”
Photo & Video 6 examples · 6% of apps
“Your photos in every room”
“WE GOT YOU”
“Trusted photo partner”
“You make the memories, we'll make them last.”
“The easiest way to print your memories”
“We'll send you highlight videos, automatically.”
Weather 5 examples · 5% of apps
“Be safer before, during and after the storm”
“Global Weather Forecasts”
“Make the most of this nice weather that I generated for you. Or else.”
“Get the read from our forecasters”
“Your Radar, Everywhere”
Developer Tools 3 examples · 3% of apps
“This app is the best IDE I've met so far.”
“Bluetooth scanner finds nearby devices.”
“Loved By Many”
Games 2 examples · 2% of apps
“HERE FOR YOU 24/7”
“Loved By Our Players”
Related tactics.
Often on the same screenshot
- Has a subline56% of these screenshots, against 25% of every screenshot read
- States a benefit67% of these screenshots, against 42% of every screenshot read
- Subline explains the headline38% of these screenshots, against 17% of every screenshot read
- Quotation marks21% of these screenshots, against 1% of every screenshot read
- Headline readable at thumbnail size50% of these screenshots, against 31% of every screenshot read
- Star rating shown19% of these screenshots, against 4% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots that say “I” or “my”?
275 of the 2295 top apps read across 23 App Store categories (12%) have at least one, and 337 of their 12745 screenshots (3%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that say “I” or “my”?
Most common in Food & Drink (26 of 100 apps, 26%), Reference (21 of 100 apps, 21%) and Shopping (19 of 100 apps, 19%). Least common in Games (2 of 100 apps, 2%).
Should my app have App Store screenshots that say “I” or “my”?
The charts show who does it, not whether it would work for your app. Across the categories read, 27 of the 230 apps in a top ten do it (12%), against 248 of the other 2065 (12%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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